2-DAY PROGRAMME by BRYAN LO Title
Objective
Contents
CRITICAL THINKING SKILLS & STRATEGIES FOR MARKETING EXECUTIVES
• •
Understand the fundamental of Marketing Skills Learn to solve marketing problems with the right marketing skills
DAY 1 - LECTURE •
Understand the Fundamental of Marketing Skills o Business aspects – analytical thinking o People aspects – communication & networking o Product aspects – creative thinking (Exercise - analytical and creative thinking activities)
•
4Ps’ vs 4Cs’ o How to identify marketing problems o Evaluate marketing problems from perspective (Exercise - case studies and problems solving)
customer’s
DAY 2 - WORKSHOP •
•
How to Map Out Marketing Strategies o Identify marketing problems o Analyze company resources (Developing marketing solutions and resources)
analyze
company
Develop a Winning Marketing Plan o Setting achievable goals and objectives o Develop realistic target and budget (Exercise – goals and objectives setting / develop target & budget)
Methodology
Interactive lecture, case studies, and mini workshop/exercise.
Class size
Maximum 25 participants
Who should attend?
Managers, Executives, Officers, Entrepreneurs and employees with government departments and private sector.
Coach/Trainer
Bryan Lo MBA (Leicester), LLM (Northumbria), FCIM, CFP
Contact details HP: 012-827 8233 / Email:
[email protected] Copyright © by Bryan Lo
