LIVE|REVEL|ESCAPE

Workshop Partnership Proposal

30th Jan – 1st Feb 2015

Contents  Carpe

Diem - 2015 - Details  Why Partner with us?  Marketing Opportunities   

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In Campus Branding Off Campus Branding Media & PR Boost to CSR

 Fest

Demographics  Promotion Plan: Timeline  Previous Sponsors  Contacts

Carpe Diem 2015 

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Date: 30th Jan – 1st Feb. 2015 Expected Participation: 15,000+ footfall, participation from 100+ colleges

Flagship Events PRO-NIGHTS ARMAGEDDON ABHINAY

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Invitations: Over 400 undergrad and post-grad colleges reaching 450,000 students Budget: ~INR 50 Lakhs

RAZZMATAZZ JOKA ROADIES EUPHORIA CYBERWARS ENDOFANATICS

UMMEED

Description – National, International Professional performers – Semi-Pro Rock Competition – Stage Dramatics, Street Plays – Fashion Show – Inspired by the popular Indian show Roadies – Group/ Couple/Solo Dance Competitions – LAN Gaming/ Cricket/ Football Competitions etc. – Adventure Sports: Wall Rappelling, Paintball – Helping underprivileged kids, Promoting Rural Culture

Why Partner with us? 

Marketing Opportunities  

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Campus Promotion across India 

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Carpe Diem is promoted not just in IIM C or Kolkata city but the posters and banners are put up in over 400 colleges and universities including all IIMs, IITs, and several East Indian institutes. Therefore, campus promotion is not just limited to IIM Calcutta itself

Carpe Diem Artists(expected) 

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Platform to connect with the youth of today and leaders of the future. Modes of marketing available  On campus promotion : Includes on campus promotion in 400+ invited colleges  Off campus promotion : Hoardings, Mall promotions  Media promotion : Print, Radio, TV, Online  Other: Consumer Survey/Participant database

This year we plan to bring in artists like Farhan Akhtar, Garbage Bin, The Viral Fever etc. to Carpe Diem 2015

Umeed – A ray of hope 

Umeed is the social initiative of Carpe Diem 2015. Social causes like promoting education in rural areas, organizing blood donation camps have been taken up in the past

In Campus Branding Interaction Zones & Corporate Stalls

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Interaction Zone & Stalls– Carry out Promotional Activity at 8x8 ft. stalls & 16x8 ft. zones Print Publicity– Certificates, Invitations, Booklet, Souvenirs and Apparel

Other avenues

Auditorium Walls

Event Backdrops

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Backdrops – All event backdrops for the ProNites & Flagship Events will feature your companies name along with Carpe Diem 2015

Banners

Standees

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Prime Hoardings & Flexes – One 20 x 5 feet hoarding at the entrance gate & One 24 x 24 feet hoarding at the center of the auditorium wall

Poles

Off-Campus branding & PR 

City Level Hoardings

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Social Media

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Website

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Customized Branding

5 hoardings at prime location in Kolkata.

FB page, YouTube channel of Carpe Diem to feature Increase online brand presence. Main medium of Communication with participants to feature your logo Logo on team and participants T-shirts

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Survey/Consumer Data 

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Consumer Surveys on Campus Database of participants

Marketing - Media 

Print 

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Radio 

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Coverage of the festival in national dailies Comprehensive coverage in the city editions of the print media partners Coverage of the festival on radio channel partner Promotion of the festival

TV 

TV Coverage of the festival in association with a popular youth oriented channel

Boost to CSR – Partner for Umeed 

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Umeed Addressing the social problems of the society. Educating Rural India Promoting education in rural India to ensure sustainable society Blood Donation Blood Donation camp conducted during Carpe.

20-31st Dec’14 • Promotion in leading malls and 20th Oct’14 • Initiating Social Media

Promotion on Facebook, Twitter and Google Plus

12th Oct’14 • Carpe Diem’14 Final Website Online

shopping centers in Kolkata • Start promoting festival on online partner websites

20-25th

Nov’14

• Events Launch

•Posters and banners dispatched for promotion in colleges across India

25th Jan-6th Feb’15 • Print ads of Carpe Diem in newspapers •Follow-up coverage of the festival by print and TV partners

25thJan-1st Feb’15

• City-wide Hoardings of Carpe Diem in Kolkata • Promotion on partner Radio channels • Campus Newsletter Circulation

Previous Sponsors

Overall Coordinator Sidharth Rawat +91-7044093112 [email protected] Sponsorship Co-head Anam Zubair +91-8584062060 [email protected]

LIVE|REVEL|ESCAPE 30th Jan – 1st Feb. 2015

Sponsorship Co-head Rajat Menon +91-8584062277 [email protected] Sponsorship Co-head Gaurav Keskar +91-8584074023 [email protected]