Growth Statistic Creative Video Video Distribution
NOW PLAYING: A “STREAMING” HISTORY OF ONLINE VIDEO ADVERTISING AND HOW THE FORMAT CAME TO FLOURISH
BUFFERING
First Victoria’s Secret Fashion Show streamed online
1.5M Viewers crash server
Flash Player 6 released, allows live video streaming
JULY
YouTube is born
All NCAA college basketball games available online
Blendtec’s “Will It Blend” video series debuts on YouTube; monthly sales quadruple
Launch of DoubleClick’s DART Motif for In-Stream makes managing video ads easy
JUL
50M
Number of YouTube users worldwide upon Google acquisition
2%
3.8 MBPS
Percentage of total online ad spend for digital video
Average speed of consumer Internet connection
First live online presidential debate
TV Everywhere broadband streaming pioneered by Warner Bros. and HBO
Hulu officially available to OCT the public
LIVE
APR
Web-based viewing portals for TV content surge in popularity
First live-streamed event takes place, to celebrate YouTube’s community
VAST, the first initiative to standardize video advertising, is created
Pre-roll ads debut
OrabrushAPR tongue cleaners launched with YouTube ads
Evian’s “Roller Babies” video ad goes viral
1M+
VPAID guidelines create a common language for interactive video ads
#1
Sold in 40+ countries
Most-watched brand-made video to date
VAST 2.0 launches third-party video ad serving
$1B
Amount of revenue video advertising reaches per year
6%
Percentage of total online ad spend for digital video
“The Man Your Man Could Smell Like” video ad debuts
6M+ Views on day 1
5.2 MBPS Average speed of consumer Internet connection
Hulu employs Ad Swap to complement its Ad Selector
First interactive music video pushes technology boundaries with HTML5
23.9M
JUL
Monthly mobile video views (U.S.)
50%+
DoubleClick launches next-gen video ad serving and exchange for publishers
Percentage of N.A. population reached by video ads
TrueView gives viewers control over ads on the Google Display Network
600M YouTube's Ad Blitz releases Super Bowl ads before the game
Mobile views on YouTube daily
AdWords lets advertisers of all sizes promote their video ads
30M Views of the teaser ads
VAST 3.0, VPAID 2.0 and VMAP 1.0 standardize advanced video ad scenarios
VIDEO ADVERTISING WITH GOOGLE
DoubleClick provides the foundation for video publishers to grow their online business with a sophisticated ad management platform and open ad exchange.
Video ads from worldwide and local advertisers drive results for thousands of sites on the Google Display Network.
YouTube’s content creators reach a global audience and fund their passion with viewer-friendly advertising programs.
google.com/videoads Sources: 1999 2002 2005 2006
Feb 3 March Feb March Oct Oct
2007 July/Nov Oct 2008 Jan July Nov Nov 2009 Feb
1st Victoria’s Secret Fashion Show streamed online [1.5M viewers] Flash Player 6 released, allows live video streaming YouTube is born All NCAA college basketball games available online DoubleClick’s DART Motif for In-Stream makes managing video ads easy Blendtec’s “Will it Blend” video series debuts; monthly sales quadruple [50M] YouTube users worldwide upon Google acquisition [2%] Percentage of total online ad spend for digital video [3.8 MBPS] Average speed of consumer Internet connection First live online presidential debate Hulu officially available to the public TV Everywhere broadband streaming pioneered by Warner Bros. & HBO Web-based viewing portals for TV content surge in popularity VAST, the first initiative to standardize video advertising, is created First live-streamed event takes place, to celebrate YouTube’s community "Pre-roll" ads debut VPAID guidelines create a common language for interactive video ads
*SOURCE: Google internal data
2009 July Sep Nov 2010 Q4 Feb 4 2011
April Sept Oct Oct Oct 2012 Jan April
“Roller Babies” video ad goes viral [Most watched brand-made viral video] Orabrush launched with YouTube Promoted Videos [1M+ sold 40+ countries] VAST 2.0 launches 3rd-party video ad serving [$1 Billion] Amount of revenue video advertising reaches per year "The Man Your Man Could Smell Like" video ad debuts [6M+ views on day 1] [6%] Percentage of total online ad spend for digital video [5.2 MBPS] Average speed of consumer Internet connection First interactive music video pushes technology boundaries with HTML5 [23.9 Million] Monthly mobile video views (US) [50%+] Percentage of North American population reached by video ads Hulu employs Ad Swap to complement its Ad Selector Next-gen video ad serving released for publishers TrueView gives viewers control over ads on the Google Display Network AdWords lets advertisers of all sizes promote their video ads* YouTube's Ad Blitz releases Super Bowl ads before the game [30M views]* [600M] mobile views on YouTube daily* VAST 3.0 , VPAID 2.0 & VMAP 1.0 standardize advanced video ad scenarios*
Viewers crash server. 1.5M. First Victoria's. Secret Fashion Show streamed online. BUFFERING. First live online presidential debate. First interactive music video pushes technology boundaries with HTML5. YouTube's Ad Blitz releases Super Bowl ads before the game. Blendtec's âWill It Blendâ video series debuts on.
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