The New Era for Manufacturing: Where Robots Fit In Danish Technological Institute/City of Odense, Odense, October 21, 2015

Address by Peter Marsh Author, “The New Industrial Revolution: Consumers, Globalization and the End of Mass Production” www.petermarsh.eu @petermarsh307

The New Era for Manufacturing •Manufacturing today

•Digital technology and the 4 Cs •Role for robots •Opportunities 1

Manufacturing: the key factors

 Creative force behind 10bn unique products  About one sixth of world economy  Source of new ideas; stimulates services activity  Employs about 300m people (one third in China) or 1 in 25 of the population

Definitions of manufacturing have changed

Malvern Instruments, UK: 6% of its workforce in production

New tools – new opportunities (A

few years ago, people would have been doing this)

Embraer, wing production line, Sao Paulo

A place for clever machines – created by smarter people

CONNECTIONS

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Connections at work: ABB boosted expertise in robotics by shifting HQ to China

The internet of things (one form of connected manufacturing) will influence many sectors PRODUCTION

TELECOMMS

AGRICULTURE

BUILDING/MINING Y

TRAFFIC ENERGY

HEALTHCARE FLIGHT

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CREATIVITY

CREATIVITY

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New product categories: electroceuticals (GSK, Medtronic, also ElectroCore of the US)

Technology disciplines merge: Corning of the US a leading exponent

Glass and flow chemistry come together: Blacktrace in the UK

Mark Gilligan of Blacktrace with new instruments: “productising science”

CUSTOMISATION

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New tools – new opportunities

Volvo production line in Gent, with “cobots” made by Universal Robots

Use 3D printing to make your own 16th century cornett (Ricardo Simian of Switzerland)

CLUSTERS

Silicon Valley a role model – but not the only one (GoPro – “mobile photography”)

Opportunities in “new manufacturing”  Technology  Products  Global view

 People

The Robot Age has been discussed for years

Blue Ocean (Denmark)

Kinova (Canada)

Engineered Arts (UK)

“To you, a robot is a robot. Gears and metal: electricity and positrons-Mind and iron! Human-made! If necessary, humandestroyed! But you haven’t worked with them, so you don’t know them. They’re a cleaner better breed than we are” Dr Susan Calvin, a robotics expert in I Robot (Asimov, 1950)

War and peace in robotics/communications Boston Dynamics/Google and Giraff of Sweden

Opportunities: new products eg cheap sensors, information processors

Pragmatic Printing, UK

Opportunities: provenance matters

Shinola: watch & bicycle making in Detroit

The power of place: provenance.org

Opportunities: engaging with young people (particularly as employees)

Future Robot, S Korea

After a decade of change, a levelling off. Stripping out Japan and China shows revealing pattern Percentage share of world manufacturing output, measured in current US dollars Rich countries minus Japan (North America, West Europe, Australia/ New Zealand)

70 60

Poor countries minus China (Asia minus Japan, South and Central America, Africa)

50 40

China

30

20 Japan

10 0 1970

1980

1990

2000

2010 Source: UN