“GO FARMING, NIELSEN” PROJECT Project Number : 01
th
Date of Submission : 27 July, 2011
Title of project : Go Farming, Nielsen!
Area of Activities : Agriculture - Hunger
Location of Project (Country, City and / or Region) : District 12, HCMC, Viet Nam
Proposed starting Dates (Day/ Month/Year): 20/09/ 2011 Length of Project (in numbers of Days or of Months) : 12 months
Name of the organisation proposing the project (also Status and Abbreviation) : Students for Free Enterprise Foreign Trade University – SIFE FTU HCMC Address of the Organisation : 15 D5, Ward 25, Binh Thanh District, Ho Chi Minh City E.Mail:
[email protected] Name and position of the person submitting the project : Pham Thi Thanh Nga – Project Leader SIFE FTU HCMC Contact: 0128 567 5244 –
[email protected] Is it a joint project with other organisations? If so, which (Indicate name(s)) - AC Nielsen Vietnam
I.
GENERAL PRESENTATION:
1. BACKGROUND and CONTEXT of the PROJECT : (Indicate briefly the origin of the project, relevance and experience of the Organisation in this field and activities it had already undertaken …)
Hunger Action Month of AC Nielsen Viet Nam
Experience of SIFE FTU HCMC in this field:
Advisors: KPMG, Beiersdorf, Vinh Tuong, Siemens, Vinamit, Dai Dong Tien. Partners: Saigon Tiep Thi Magazine, Education Development Foundation CSR Programs: Organize talkshows, training courses, partnership with corporates. DEP – Data Entry Project: Educate underpriviledged women with Information Technology. HOT – Hands of Treasure: Create new jobs – handicraft production for disabled people. WEP – Wall – E Project: Green Business Certicate – partner with Sai Gon Tiep Thi Magazine GS – Green Sprout: Instruct households planting vegetables.
2. TARGET GROUP : - Staff of AC Nielsen Vietnam - Hunger – Underpriviledged people
II. PROJECT 1. DEVELOPMENT OBJECTIVE: Indicate what benefits the project will bring). AC Nielsen be innovative and promotes sustainable business model. Shared values ( business – institution – communities)
2. ACTIVITIES: (Indicate the main actions to be undertaken). 1. Periodic Acitvities - Rural Development Program - Training courses for farmers conducted by AC Nielsen’s staff 2. Farming Day - Journey of VietGAP vegetables
3. WORKPLAN : 1. Periodic Acitvities
Training courses for farmers conducted by AC Nielsen’s staff
No.
Event
Duratio
Nielsen „s
Content
n 1
Class : Finance
1 day
Management
In charge
Cares Present briefly about the project ,
Project’s members ,
SIFE and Nielsen
AC Nielsen
Skills Financial Literacy Program
Education
and
Knowledge
Trainer
in
Agriculture
Encouragement Department
Project’smembers , AC Nielsen How to record the expenses
Project’smembers ,
for agricultural materials
AC Nielsen
(fertilizers, medicines,
seeds ...)
Practice: Try to finish the statistics of your spending in the most recent harvest (or set
an outline plans
to spend for next planting) 2
Class :
1 day
Business Skills
What is the efficient use of capital
Education and
Project’smembers ,
and benefits?
Knowledge
AC Nielsen
Capital Management in
vegetable
planting
Project’smembers , AC Nielsen
Practice: Managing their own reven ue (draft) Making private vegetable
Project’smembers ,
business model
AC Nielsen
Practice: Farmers sketch business models which suit their conditions
2. Farming Day
Time ( sugested): September 2011 Duration (suggested) : 2 days 1 night Target Audience: AC Nielsen, Agriculture Encouragement Department, farmers in related areas.
st
The 1 day
No
Content Training on planting skills for AC Nielsen’s staff.
1
People involved Project’smembers , AC Nielsen Agriculture Encouragement Department
2
Project’smembers ,
Planting session
AC Nielsen Agriculture Encouragement Department Farmers 3
“ Farming Night”
Project’smembers ,
Team building games
AC Nielsen
Concert Camp fire
nd
The 2
day
No
Content “Journey of VietGAP Vegetable”
1
People involved Project’smembers , AC Nielsen Farmers
2
Totalize profit and gift –giving activities for the poor in
Project’smembers ,
District 12.
AC Nielsen Farmers
In details st
a. 1 day - “Farming Night” Time: 6:30PM – 9PM Purpose:
Chance for Nielsen Staff communicating with each other and with the people who live and work over District 12
Achieve some helpful skills
Entertainment
Team-building games
Activities:
Games 1 Games 2
nd
b. 2
Concert
Camp-fire
day - “ Journey of VietGAP”
Time: 4:30 – 9:30 AM Purpose
VietGAP vegetables to the consumers.
Sales Revenue for charity
CSR Programs.
Affirm roles of the company toward society
VietGAP vegetables on the the move
VietGAP vegetables trading
Charity – In-kind gifts donation
Activities
VietGAP vegetables on the the move
Itinerary 50 km (temporary figure) around 10 districts of city.
50 bikes, along with a rent bus (car) will join this team. Starting at 5:30 from Gia Dinh Park, the team will go around according to the direction. It will go through 10 districts (expected), and finish before 9:30. We focus on some selling sites, important places…
Mobile vehicle selling vegetables.
Some organizers will join. Photos, interviews should be held for long-term promotion. Quick update and easy management.
Attendants: 25 healthy staff (15 men, 10 women), 1 bus driver, few organizers…
Lists of attendants should be finished by the previous night.
A meeting should be set for fixed content, fixed direction, any further agreement. VietGAP vegetables trading
Attendants: 10 teams, each team includes about 10 ones.
Each team will have a selling site (random), 10 bikes, vegetables…
A competition will be held between teams. Criterions are that gaining some basic aims, team’s good spirit, team’s stragedy, team’s revenue…
Each team will start moving to selling sites at 5:30, start selling at 6:00, finish selling at 9:00, finish coming back to Gia Dinh Park at 9:30. Then, summary.
Each team will develop their own performance (division, marketing, photos…)
Charity – In-kind gifts donation
Summary of “VietGAP vegetables on the move”: revenue, attitudes of consumers.
Program Summary.
Charity – In-kind gifts donation to underpriviledged people in District 12.
III. BUDGET:
1. Periodic Activities/month No.
Items
Price/unit
Quantity
Total
1
Administrative Procedures
975,000
1
975,000
2
Standee
350.000
1
350.000
3
Materials:
13.500
15
202.500
500.000
1
500.000
+ First day: 1 set of learning materials + 3 practice pieces of paper +Second day: 1 set of learning materials + 2 practice pieces of paper 4
A Set of tools and materials for the speakers to present A book of total contents for teaching Table of given figures for analyzing and pricing
5
5 markers + A0
215.000
1
215.000
6
Drink (Aquafina)
75,000/barrel
2 barrels
150,000
7
Venue
800.000
1
800.000
8
Expense for checking after
200.000
1
200.000
training Total : 3,392,500 VND
2. Farming Day No.
Items
Price/unit
Quantity
Total
Farming Night 2
Amplifier, full
4,000,000
Full
light system 4
Umbrella Rental
Diameter: 20m
5
Bundles of
3,000
15
1
Vegetable
4,000,000 3,500,000 45,000
6
Wood
400.000
3
1.200,000
7
Gasoline
21,300
10 litre
213,000
9
Gift
50,000
16
800,000
Graphic Design
500,000
500,000 Total : 10,258,000 VND
Planting Session Land for lease
485.000/1000m2/day
1 day
485.000
(estimated) Adminastrative
1.000.000
Procedures
(estimated)
Equipments
65,000/set
1.000.000
50 sets
3,250,000
Rental from Farmers Lobby Fee
200,000
200,000 Total: 4,935,000 VND
Journey of VietGAP Vegetables Site Rental
400.000
7 sites
2.800.000
VietGAP
3,000
500 bundles
1,500,000
1.000.000
1 day
1.000.000
1.000.000
1 day
1.000.000
300.000
20 bikes
6.000.000
vegetables purchasing fee Ask permission for running roadshow Adminastrative Procedures Bikes Rental + Decoration
Gifts
200.000
All gifts
200.000
Flowers
20.000
10 bouquets
200.000
Water
10.000
20 bottles
200.000
Commission for
100.000
5 people
500.000
5,000,000
Publicity/Mass Media
5,000,000
Guests Promotion
Total: 18,400,000 VND
BUDGET IN TOTAL (currency: VND) Expense: 36,985,00 Planning fee: 5.000.000 Execution fee: 5.000.000 Total expense: 41,485,500 Place …………………………………………. Date: 28/07/2011.
Signature, Organization
