Facultad de Ciencias Económicas y Empresariales Universidad Complutense de Madrid Nombre del profesor/a

Montserrat Balas Lara

Categoría académica

Profesora asociada

Departamento

Comercialización e investigación de mercados

Teléfono

914688509

Correo electrónico

[email protected]

Docencia: Marketing; Marketing digital; Marketing social y politico; Neuromarketing; Comunicación persuasiva; Comunicación interna; Gestión de eventos y Protocolo; RR.PP.; Branding; Líneas de investigación: Marketing social; Posicionamiento e imagen del colectivo de personas con discapacidad; Comunicación de las causas sociales. Grupos de investigación Publicaciones destacadas: ‘La gestión de la comunicación en el Tercer sector. Cómo mejorar la imagen de las ONG’. Madrid (2012). ESIC Editorial 2010 ISBN: 9788473568074 CV completo Página web

BALAS LARA, Montserrat.pdf

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