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Target Group and Brief • Prepared for a Co working space provider client in Bangalore • Premium product and costs almost twice of the competition • Wanted to reach out to SMEs and Startups in Bangalore • Try out online entertainment app and Bangalore specific national TV channels
Hotstar and Voot Apps
• Hotstar: It is the mobile entertainment platform from Star TV Network (More than 40 Million downloads) • Voot: It is a video on-demand platform from Viacom 18 Digital Ventures (More than 25 Million downloads)
How to advertise on these medium • Ads are played just before the video content is played • The video ads are clickable • Use filters like program genre, language and number of times each person can see the ad • Pay only for completed ads
Measurement & Tracking • Hotstar and Voot will provide an online console which will report number of times ads were clicked
Recommended measurement for Cowrks • Create a landing page specific to the video • Ask respondents to leave their email id on Cowrks landing page • Generate leads • Other indirect measurements – Increased direct searches on google – Improved conversion on FB and other online campaigns
App Media Plan and costing • • • •
Ad length: 20 sec Campaign Duration: 28 days (9th Jan – 5th Feb) Filter : Bangalore and English Avg. impression per day per app (Hotstar & Voot) – 4,750
• Total Cost : INR 4,50,000
Bangalore TV Plan
Channels considered • Language: English • Genres : One each from News, Business News and Movies – Times Now – ET Now – Movies Now
• Ads will be shown only in Bangalore to cable homes (80% of the people watching these channels in Bangalore)
Measurement • Increase in traffic to website • Improved direct brand search • Improved campaign performance on FB and Google • Brand Awareness
Plan • Ad length: 20 sec • Campaign Duration: 10 week days (9th Jan – 20th Jan) • 75% of ad played between 6am-5pm and 25% between 5pm-11pm • Avg ads on air per day: • Total Cost : INR 9,50,000
Plan Details with scheduling
Contact By •
[email protected] • 080 67415510
