FINAL AND SUPPLEMENTARY EXAMINATION SCHEDULE AND GUIDELINES BACHELOR OF COMMERCE (MM) - YEAR 2 JANUARY 2011 INTAKE – 2ND SEMESTER

1. EXAMINATION SCHEDULE EXAMINATION NO 1 2 3 4

MODULE Business Management 2B Marketing 2B Business Statistics 1T Information Systems 1T

FINAL

SUPPLEMENTARY

17 November 2011

13 January 2012

09h00 – 12h00

09h00 – 12h00

18 November 2011 09h00 – 12h00

14 January 2012

19 November 2011 09h00 – 12h00

14 January 2012

21 November 2011 09h00 – 12h00

16 January 2012

09h00 – 12h00 13h00 – 16h00 09h00 – 12h00

2. GENERAL GUIDELINES 1.

All examination papers are of 3-hour duration. The maximum mark is 100.

2.

All examinations are closed book.

3.

The examination is based on all the topics covered in the module and corresponding sections in the prescribed text.

4.

Students must demonstrate insight and ability to translate theory to practice.

5.

Please familiarise yourself with the Examination timetable.

6.

A request for a change in examination venue must be communicated to the MANCOSA registry or examination departments at least 3 weeks prior to the examination.

7.

You must produce your student card and identity document/driver’s licence/ passport on request.

8.

You are requested to arrive at least 30 minutes prior to the commencement of each paper. Students arriving late will not be given extra time.

9.

Candidates arriving after the first hour of the commencement of the examination will not be allowed to sit for the examination.

10. The use of cellular telephones is strictly prohibited in the examination centre. These must be switched off before the commencement of the examination session. 11. Candidates are not allowed to communicate with each other whilst the examination is in progress. 12. Candidates will not be allowed to leave the examination within the first hour or the last 15 minutes of the examination. 13. NO study material is allowed to be carried into the examination centre unless otherwise stated. 14. Answers must be completed in the answer books given. You must ensure that your details appear on the cover page. If you use more than one booklet, please indicate clearly eg. (Book 1 of 3) 15. Please write clearly and legibly using a blue or black pen. 16. All queries must be directed to the Chief Invigilator.

3. SPECIFIC GUIDELINES Business Management 2B Nature and Structure

The FINAL and SUPPLEMENTARY are divided into TWO (2) Sections.

Section A (40%) is compulsory and is based on the case study.

Section A (40%) contains FOUR (4) compulsory questions based on multiple choice, true and false, fill in the blanks, short questions and explanatory notes

Section B (60%) is based on theory and contains FOUR (4) questions from which THREE (3) must be answered.

Special Attention

Marketing 2B

The FINAL and SUPPLEMENTARY examination consists of TWO (2) SECTIONS.

FINAL & SUPPLEMENTARY EXAMINATION       

Entrepreneurship & intrepreneurship Franchising Small business management Management functions Forms of business ownership Generating business ideas Business plans

Note: Apart from the above being your main focus of study, it is important to have a good understanding and sound knowledge of the entire syllabus

Section B (60%) contains FOUR (4) essay type questions. Any THREE (3) questions must be answered.

Business Statistics 1T The FINAL and SUPPLEMENTARY examination papers consist of two sections A and B. Both questions in Section A are compulsory. In Section B, students must choose any three questions (out of four). Section A consists of theory type questions, covering all aspects of the course. Calculations in this section are basic and involve raw data. Section B comprises of detailed calculation type questions involving grouped data calculations, probability theory (Binomial and Normal distribution functions), regression and correlation analysis (including scatter-plots) as well as a theoretical knowledge of time-series components, sampling methods, etc.

Information Systems 1T The FINAL examination consists of SIX (6) questions. Students are required to answer any FIVE (5) questions. The SUPPLEMENTARY examination consists of TWO (2) Sections. Section A is compulsory based on a Case study – 40% of the paper. In Section B, any THREE (3) of FOUR (4) essay type questions must be answered.

FINAL & SUPPLEMENTARY EXAMINATION

FINAL & SUPPLEMENTARY EXAMINATION

FINAL EXAMINATION

 The consumer’s decision-making process  The buyer decision process for new products  Factors affecting consumer behaviour  Brand revitalisation, repositioning, and rationalisation  Brand development  Brand name strategies and brand sponsorship  Brand equity  Building brand identity

 Calculation of measures of central location and dispersion from raw and grouped data, including OGIVES.  Binomial and Normal distribution calculations (including theory behind each type).  Linear regression and correlation, including scatter-plots.

 Chapter 3, 4, 5, 6, 9 and 10

Note: Apart from the above being your main focus of study, it is important to have a good understanding and sound knowledge of the entire syllabus.

Note: Apart from the above being your main focus of study, it is important to have a good understanding and ruler. All workings are to be shown.

SUPPLEMENTARY EXAMINATION  Chapter 7, 8. 9, 11 and 12

Note: Apart from the above being your main focus of study, it is important to have a good understanding and sound knowledge of the entire syllabus.