BMJ perceived strengths vs. competitors While BMJ rated highly in many areas, particularly as a trusted organisation, there were also several areas in which respondents indicated BMJ less strong against competitors, particularly value for money. How do you think BMJ compares with other global healthcare information providers on each of the following? An organisation I can trust A strong evidence-based approach to the development of literature and…

Base n=1048 to 1056

Informing you about latest changes to guidelines and clinical practice Supporting and informing a worldwide medical community Provides a wide breadth of information in relevant content areas Transparency and openness around data and evidence Provision of unbiased and independent knowledge for the professional … Simple and easy to use digital products and services Put patients at the heart of what they do

Provides resources and information that integrates well with other … Quality customer service Offers personalised digital information tailored to the needs of the … Offers value for money

0%

Much better

©Shift Learning 2015

Slightly better

10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of respondents

About the same

Slightly worse

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BMJ perceived strengths vs competitors - brand study.pdf

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