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demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to- head with other players in an existing industry. Red oceans represent ...
Strategy, Value Innovation, and the Knowledge Economy â SMR 1999 ... Action Plan / ..... [yellow tail] = social drink accessible to everyone: beer drinkers, ... No promotional campaign, mass media, consumer ... Above-the-line marketing ...
Small Giants: Companies That Choose to Be Great Instead of Big · Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
on more than a decade of new work, Kim and Mauborgne show you how to move ... crowded with competition to a blue ocean of uncontested market space. By.
oceans???untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This e
Publisher : Harvard Business Review Press. 2015-01-20 q ... My Ocean Is Turning RedÃ⢠Updates on all cases ... and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to ...