f(x)

Eric Chan Chrisoula Kapelonis Shuya Gong Spencer Powers

f(owned identity)

f(context)

We live in an interconnected world.

A world where ID is more fluid than ever.

!

Personal interest generated attacks

!

Fake IDs Fake Certifications Stolen Identity Phishing Attacks Sibil Attack Dos Attacks Spoofing Attacks Man in the Middle Attacks

But, the world of identity today, is a scary place.

!!!

How do you build an identity in a system where you are presumed guilty until proven innocent?

awards

conferences

workshops

projects

certified edu

legal certification

There are also many pieces of identity that are currently not encapsulated by today’s system.

We are designing for

The Honest.

Individuals

Institutions

Both individuals and institutions want to be able to do what they need to do, without worrying about fraud or dishonesty.

We want to allow people to build and share their identity on their terms.

Your identity, your way.

Verifying is gone.

Everything that you see is true. No more mistrust.

Peace of mind.

Gain confidence in all interactions. Your reputation is safe from tarnish.

Grow with your identity.

Document your experiences and organically build an identity.

We are your identity advocate.

We are providing an avenue for people to solidify their ____________ experiences.

f(journey + evidence)

Our entire journey

James D’Angelo

Contractors

Interviews Interviews Prototypes Survey blocksmith

System Entry

cID #1 Certifications work ciD #2

...and a zoom c(id)

Dan + Reid

Fidelity

Sign on

Diego + Joe

Talk with BMC HR Manager Talk to enterprise

KYCommunity + KYCustomer

Contract employees

Access and system entry

Hackathon

Disagreement

Crushed + Happy

midpoint

Week 7

Veri-cv

Chan Man Certified

Let’s do this!

Certification

Week 8

evidence: interviews 3 ID Fraud Victims

9 regular internet users

Man without a birth certificate

Software Developer at Rocket Fuel

Advertising Sales at Google

Identity Theft Consultant

MIT Registrar

IDEO U Admin

Boston Medical Center HR

12 Honest Individuals

Fidelity Innovations

120 online survey responders

44

33

22

11

00

55

66

General Privacy

Personal Info.

Social Media Posts

Services Used

Personal Contact Info

Digital Behavior

Health Information

Message History

Transactional Data

Financial Data

evidence: online survey

10

99

88

77

evidence: individuals “It’s a pain in the ass to send transcripts.”

“I’ll lie on my LinkedIn as much as I can get away with.”

“Applying to grants is suuucchh a pain.”

evidence: current system

NSCH

$9.95 - $14.95

HBS

$0.00

4.5 (2.5 business days) 1 week

evidence: working prototype

Chanman Seal of Approval!

evidence: working prototype

We got Bits + Blocks Lab Certified!

f(blockchain)

“If it’s on the internet, it must be true.”

why blockchain + ID? One Database

Interoperable

Instant / Programmable

Instant

Global

Can send and rescind authorizations

Programmable

No manual processes (no 3-5 business

Good but Scary Good but Scary

Immutable

Transparent

so we rescind authorizations

so we hash transcripts

Cryptography

Secure signed transaction proof

f(next steps)

Are we viewed as simply a supplement or a substitute?

Are people willing to document experiences that aren’t “official?’

moving forward vision

Adapt to existing blockchain properties

Existing + new blockchain properties

Create the impossible future today.

cID

we are here

making money focus on building value

Adapt to existing blockchain properties

Existing + new blockchain properties

Create the impossible future today.

Digitally powered verification firm

Verified Social Network

National Student Clearinghouse: $35.7 million in revenue (2012)

LinkedIn : $2.2 billion (2014)

Digitally powered verification firm National Student Clearinghouse: $35.7 million in revenue (2012)

Employer

Individual

Institution

Freemium: Free degrees, Paid transcripts

Freemium: Only place to prove your degrees, Pay to save your transcripts + other docs.

Implementation charges and/or freemium: Provide backend infrastructure for ommunicating sensitive authorization

Verified Social Network LinkedIn : $2.2 billion (2014)

Employer/ Recruiter

60%

Individual/ Premium Acct.

20%

Marketing/ Ads

20%

expansion phasing process

phase 1

working prototype

phase 2 prestige

phase 3

scale + monetize

phase 4 broaden

All US unis Job Certification

IDEO Future interns

IDEO U Grads

Harvard MIT Stanford

Top Unis in each country

Professional Certification

Experiences Project Certification

Online education

technology

experiment with different approaches

plain text op_return

encrypted op_return

open assets

hashed op_return w/external database

chain bucket assets

But first, there’s...

cID

You’ve earned it.