DODGE CITY / FORD COUNTY EVENTS CENTER
GLOBAL ENTERTAINMENT CORPORATION
PRESENTATION OUTLINE ¾ ¾ ¾ ¾ ¾ ¾ ¾ ¾
GEC Overview Market Analysis Site Analysis Site Layout / Facility Design Operating Model Economic Impact / Tax Generation Development Cost Next Steps
WHO IS GLOBAL ENTERTAINMENT? ¾
Project Feasibility, Business Plan, Adjacent j Development p Opportunities pp
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Design, Construction Management, FF & E Procurement
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Pre-Opening, Facility Management, Event Booking, Food and Beverage
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Sales S l and dM Marketing; k ti Sponsorship, Advertising, Premium Seating
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Ticketing
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Anchor Tenant Expertise / Anchor Tenant
¾ Single Point of Contact
COMMUNITY FEEDBACK ¾
Received Input From >30 Community Organizations Across a Range of Backgrounds •
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P bli Information Public I f ti Session S i / Open O House H •
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Not For Profit, Education, Religious, Entertainment, Media, Public, Agricultural, Tourism, Private Industry and Groups >100 Attendance
There Was Large Support for the Events Center There is a Large “Leakage” of Entertainment Dollars to Communities Outside of Ford County (Wichita, K Kansas Cit City, D Denver)) •
$15 - $20 M Annually
COMMUNITY FEEDBACK ¾ ¾ ¾ ¾ ¾ ¾
There is an Entertainment/Cultural Facility Void in the Region Lack of Reasonably Priced, Family Oriented Entertainment and Recreation in the Region Lack of Meeting / Conference Space Facility Needs to Incorporate Exhibit Space to Celebrate and Showcase Dodge City’s History Facility Needs to Have an Ag/Equine “Flavor” Most Frequent Question is Will the Region Support Hockey
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Co lor ad o Ro ck yM t. Ne w Me xic o
Au sti n
Wi ch ita
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Co rpu s Ok Ci ty Od es sa
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Gr an de La red o Ar izo na Do dg eC it y Bo ss ier Lu bb oc k Me mp his Yo un gs tow n
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Dodge City vs. CHL MARKETS Median Income
70,000
60,000
50 000 50,000
40,000
30 000 30,000
20,000
10,000
0
Source: Central Hockey League
ity Ro ck y
Mt .
Au sti n
Ok C
Me mp his Ne w Me xic o
Tu ls a
La red o Am ari ll o Lu bb oc k Co lor ad o Co rpu s Bo ss ier Wi ch ita Rio Gr an de Yo un gs tow n
na Od es sa
Ar izo
Do dg eC it y
Dodge City vs. CHL MARKETS 15 Mile Population
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Source: Central Hockey League
EVENTS CENTER SURVEY Q6: CHL GAME Number of Responses, Percent (%) of Overall Responses 5, 5% 24, 26% 34 37% 34,
30 32% 30,
Very Likely N t Lik Not Likely l
Somewhat Likely D Depends d / Don't D 't Know K
EVENTS CENTER SURVEY Q1: CONCERT Number of Responses, Percent (%) of Overall Responses 6, 7%
5, 5%
49, 53% 32, 35%
Very Likely N t Lik Not Likely l
Somewhat Likely D Depends d / Don't D 't Know K
EVENTS CENTER SURVEY Q2: FAMILY ENTERTAINMENT Number of Responses, Percent (%) of Overall Responses
7, 8%
4, 4%
47, 51% 34, 37%
Very Likely N t Lik Not Likely l
Somewhat Likely D Depends d / Don't D 't Know K
EVENTS CENTER SURVEY Q4: EQUINE OR RODEO Number of Responses, Percent (%) of Overall Responses 4, 4% 18, 19% 39, 43%
32, 34%
Very Likely N t Lik Not Likely l
Somewhat Likely D Depends d / Don't D 't Know K
EVENTS CENTER SURVEY Q3: FARM, TRUCK, HOME, BOAT SHOW Number of Responses, Percent (%) of Overall Responses
6, 7% 20, 22% 38, 41%
28 30% 28,
Very Likely N t Lik Not Likely l
Somewhat Likely D Depends d / Don't D 't Know K
EVENTS CENTER SURVEY Q9: SUPPORT Number of Responses, Percent (%) of Overall Responses 6, 7% 10, 11%
55, 60%
20, 22%
Very Likely N t Lik Not Likely l
Somewhat Likely D Depends d / Don't D 't Know K
EVENTS CENTER SURVEY Q10: TRAVEL FOR ENTERTAINMENT Number of Responses, Percent (%) of Overall Responses
17, 19% 28, 31% 4, 4%
12, 13% 29, 33%
<= 1 x / yr
3 x / yr
5 x / yr
8 x / yr
> 10 x / yr
ANNUAL ENTERTAINMENT LEAKAGE OF $15.8 M / $20.6 M
REGIONAL DESTINATION Depot Theatre Company 35%
1%
Dodge City Round Up 23%
22%
7% 7%
57% Dodge City Rest of Ford County Rest of Kansas Out of State
48% Dodge City Rest of Ford County Rest of Kansas Out of State
REGIONAL DESTINATION ¾
Boot Hill •
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Dodge City Raceway •
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94% of Visitors from > 1 hour drive from DC 50% of Spectators From Outside Ford County
2005 Average A erage Dail Daily Traffic Co Count nt Dodge City = 15,800 • Great Bend = 15,600 • Garden City = 12,600 • Liberal = 9,410 •
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Events Center Will Increase the Taxes Generated for the City and County From the Influx Of People •
Visitors Will Create New Spending on Dining, Lodging, Gas and Shopping as Well as Ticket and Merchandise Purchased at the Evening Event
SITE REVIEW ¾ ¾ ¾ ¾ ¾ ¾ ¾ ¾
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Visibility Ingress / Egress Available Acreage Infrastructure Site Conditions Synergy y gy with Existing g Elements Re/Development Potential Land Cost DC Raceway Park, Adjacent to Wright Park, Youth Ball Complex Complex, Legends Field, Field 2nd Street / Trail
SITE REVIEW DC Raceway Park
Youth Adjacent to Ball Legends Wright Park Complex Field
2nd Street / Trail
Ingress / Egress
1
2
4
3
2
Available Acreage
1
1
3
1
3
Vi ibilit Visibility
3
3
3
3
2
Infrastructure
3
1
2
3
1
Site Conditions
2
3
3
2
4
Synergy with Existing Elements
3
1
3
3
1
Re/Development Potential
4
1
3
3
1
Land Cost
1
1
1
3
4
18
13
22
21
18
Total
1-Excellent, 2-Good, 3-Fair, 4-Poor
DODGE CITY EVENTS CENTER ¾
3,900-4,300 Fixed Seats •
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5 200 – 5,800 5,200 5 800 for Staged Events
~10,000 Square Feet of Meeting/Conference Space Flexible Space of 1 to 4 Rooms • Maximum of Banquet Seating for 500, Classroom Style for 900 •
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Facility Layout Incorporates Ag/Equine (Retractable Seating, Horseshoe Configuration) Multiple Areas for Exhibit / Historical Space
DODGE CITY EVENTS CENTER ¾
First Class Amenities •
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14 Luxury Suites, Suites Club Suite, Suite Sound Systems, Systems Balconies
Parking for ~850 On Site Vehicles Site Layout y Incorporates Future Opportunities • Addresses Ingress / Egress and Water Retention / Flood Factors •
DODGE CITY EVENTS CENTER
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OPERATING PROJECTIONS Scenario Without an Anchor Tenant
Number of Event Days ¾
18 24 ¾
6
8
T t l = 56 Total Amateur and Motor Sports Family Entertainment Concerts Equestrian, Rodeo, Fairs, Trade Shows
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Includes Revenue Generating Events -- Does Not Include Public Use of Facility Does Not Include Use of Meeting/Conference Space Estimated at 104 Events Total Attendance of 151,000
OPERATING PROJECTIONS Scenario Without an Anchor Tenant
EXPENSES
REVENUES $87,325
$10,598
$180,000
$233,066
$191,700
$671,894
$499,000
$389,150
$569,025
TOTAL = $1,480,000 COI Food and Beverage Misc.
Events Parking Novelties
$369,866
$151,000
TOTAL = $1,870,000 Salaries and Benefits Food and Bev. Mgmt. Fee
ANNUAL TRANSFER: $390,000
G&A Ops. & Maint.
PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION Scenario Without an Anchor Tenant ¾
Events Center Taxable Revenues = $3,090,000 •
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Sales Tax = $62,000 (City / County = $31,000 each)
NEW Spending from Attendees from Outside Ford C County t 40% or 59,000 Annual Attendees Outside FC • Spend p an Average g of $115 $ per p trip p (meals, ( , gas, g , shopping) pp g) • 20% Stay in Hotel/Motel • These Assumptions for are Below the Measured Results for the Dodge City Raceway •
% Outside of FC, Average Per Trip Spending, Hotel Nights
PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION Scenario Without an Anchor Tenant ¾
Total New Spending From Outside of Ford County = $11,850,000 Sales Tax = $238,000 (City / County $119,000 each) • Hotel H t l Tax T = $55,000 $55 000 •
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Events Center Job Creation 10 Full Time,, 50 Part Time • Personal Income Generated = $685,000 • Does Not Include Job Creation as a Result of Economic Spin off Spin-off •
OPERATING PROJECTIONS Scenario With an Anchor Tenant
Number of Event Days ¾
15
18 ¾
8 24 Total = 71
6
Amateur and Motor Sports Family Entertainment Concerts E Equestrian, ti Rodeo, R d Fairs, F i Trade T d Shows Sh Anchor Tenant
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Includes Revenue Generating Events -- Does Not Include Public Use of Facility Contact with Potential Anchor Tenant Has Been Positive Does Not Include Use of Meeting/Conference Space Estimated at 104 Events Total Attendance of 164,500
OPERATING PROJECTIONS Scenario With an Anchor Tenant
EXPENSES
REVENUES $96,794
$10,598 $244,958
$212,850
$180,000
$671,894
$522,000
$435,150
$739,400
TOTAL = $1,740,000 COI Food and Beverage Misc.
Events Parking Novelties
$497,648
$156,000
TOTAL = $2,025,000 Salaries and Benefits Food and Bev. Mgmt. Fee
ANNUAL TRANSFER: $285,000
G&A Ops. & Maint.
PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION Scenario With an Anchor Tenant ¾
Events Center Taxable Revenues = $3,650,000 •
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Sales Tax = $73,000 (City / County = $36,500 each)
NEW Spending from Attendees from Outside Ford C County t 40% or 65,800 Annual Attendees Outside FC • Spend p an Average g of $115 $ per p trip p (meals, ( , gas, g , shopping) pp g) • 20% Stay in Hotel/Motel • These Assumptions for are Below the Measured Results for the Dodge City Raceway •
% Outside of FC, Average Per Trip Spending, Hotel Nights
PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION Scenario With an Anchor Tenant ¾
Total New Spending From Outside of Ford County = $13,660,000 Sales Tax = $274,000 (City / County $137,000 each) • Hotel H t l Tax T = $61,000 $61 000 •
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Events Center Job Creation 18 Full Time,, 50 Part Time • Personal Income Generated = $810,000 • Does Not Include Job Creation as a Result of Economic Spin off Spin-off •
PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION ¾
Construction Program Will Have a Daily Average of 50 Qualified Tradesman With Demand Peaks of 150 •
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Approximately $10.0 – 15.0 M Will be Spent Locally During Construction
Potential P t ti l for f New N or Redevelopment: R d l t Hotel, H t l Restaurant, Retail Quality of Life, Cultural Enhancement, Public Service, Industry Attraction And Retention
PROJECTED ECONOMIC IMPACT / NEW TAX GENERATION WITHOUT ANCHOR TENANT
WITH ANCHOR TENANT
Events Center Revenues
$1,480,000
$1,740,000
Events Center Expenses
$1,870,000
$2,025,000
$390 000 $390,000
$285 000 $285,000
Events Center Sales Tax Generation (City and County)
$62,000 ($31,000 each)
$72,000 ($36,000 each)
NEW Spending / Influx from Outside Ford County
$11,850,000
$13,650,000
$238,000 ($119 000 each) ($119,000 h)
$274,000 ($137 000 each) ($137,000 h)
$55,000
$61,000
10 FT, 50 PT
18 FT, 50 PT
$685,000
$810,000
Annual Transfer
New Sales Tax Generation (Cit and (City dC County) t ) New Hotel Tax Events Center Job Creation Personal Income Created
DEVELOPMENT COST ¾
Soft Costs •
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Hard Costs Of Construction Fixtures, Furniture And Equipment (FF&E) •
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Architectural Fees Fees, Engineering Fees Fees, Development Fees Fees, Project Insurance, Pre-opening Staff and Building Operations Expenses
Building g Signage g g / Scoreboards,, Building g Systems, y , Fixed and Portable Seating, Concessions, Suite Furniture and Appliances, Audio/Visual Equipment, Stage, ADA Ramps And Interior Equipment, Office Furniture And Equipment
Site Work •
Parking, Water Retention
PROJECTED DEVELOPMENT COST ¾
Significant Construction Industry Price Increases in the Last Several Years •
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3,900-4,300 Fixed Seat Events Center With 10,000 Square Feet of Meeting Space •
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Concrete, Steel, Petroleum Products
Will Cost Approximately $33,060,000
Facility Operating Projections and Development Cost Fit With Why Not Dodge Sales Tax Financial Model
SUMMARY / NEXT STEPS ¾
Community Analysis and Feedback • • • • •
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Large Support for Events Center Integration of Meeting/Conference Rooms, Exhibit Space, Ag/Equine Component Not a CHL Market Large Regional Aspect Annual Entertainment Leakage of $15 - $20 M
Adjacent to Wright Park is the Recommended Location Site Layout and Facility Design Incorporated Community Feedback Meeting/Conference Rooms, Exhibit Space, Ag/Equine • Future Opportunities for Additional Enhancements • Ingress I / Egress E and d Water W t / Flood Fl d Factors F t •
SUMMARY / NEXT STEPS ¾
Operating Projections Vary With or Without An Anchor Tenant •
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Contact with Potential Anchor Tenants Has Been Positive
Large Economic Impact •
New Spending $11.8 M - $13.7 M from Attendees from Outside Ford County
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Projected Events Center Operating Model and Development Cost Fit with WND Financial Model
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Next Steps
