Etsy boosts app traffic with Firebase App Indexing Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. Etsy is a Certified B Corporation, which underscores the company’s commitment to positive social and environmental performance.
At a glance What they wanted to do • Drive more mobile traffic into their app, rather than their mobile site
What they did • Implemented App Indexing, so that they could link organic search results directly into their app
What they accomplished • Increased daily app traffic from referrals by 11.6%
“App indexing saves an extra step for our users who are taken directly to our app and get the best possible shopping experience on Etsy.”
Challenges Although the Etsy app offers a better shopping experience than mobile web, there was no way for it to surface in Google Search, even for users who had downloaded the app because they preferred the experience there. Etsy needed a way to funnel search traffic into their app, and in doing so, to drive re-engagement with users who have the app installed, but are defaulting to Google searches. Solution With App Indexing, if a user has the Etsy app installed, his or her search results may show deep links. This allows Etsy to choose where they funnel organic search traffic: into the app or the mobile website. Results Etsy has seen an 11.6% increase in average daily app traffic from referral links, thanks to App Indexing. Additionally, after a series of product improvements, Etsy has seen a 254.7% increase in impressions and a 32.5% increase in clicks.
— Deniz Veli, Android Engineering Manager
“The deep integration that Google app indexing provides for the Etsy app on Android was simple to implement and has helped drive considerable growth in our apps daily traffic.” — Deniz Veli, Android Engineering Manager
About App Indexing App indexing lets Google index apps just like websites, so deep links to your app appear in search results. This allows users to find exactly the right content within your app. On Android, Google will also surface install buttons for users who do not yet have your app installed. Learn how to get your app into the Google index at g.co/appindexing
Etsy boosts app traffic with Firebase App Indexing At a glance
both online and offline, to make, sell and buy unique goods. Etsy ... Although the Etsy app offers a better shopping experience than mobile web, there.
Deniz Veli,. Android Engineering Manager. âThe deep integration that Google app indexing provides for the Etsy app on. Android was simple to implement and.
your app installed, deep links to your app - on Android or iOS - appear in Google. Search results, allowing users to ... active user by 10%. Tabelog has increased ...
Moreover, users can share specific recipes, dinner ideas, or shopping lists, giving invites context and personalization. With App Invites, installation rates were. ~60% higher compared to other sharing channels. Find out more about. App Invites at: g
Organization. The Cloud Gate, a developer of internet and mobile applications, used. Google App Engine to create nubbius, a secure, sophisticated software-as-.
Android platform. Solution. With App Invites, Yummly users can recommend the app with their family and friends who love to cook or are interested in food.
Company. Yummly helps answer the question we ask ourselves everyday âWhat's for dinner?â Yummly matches over 1 million recipes to create a personal food experience that finds the recipes you want, when you want them, from thousands of the world's
Solution. With App Invites, Yummly users can recommend the app with their family and friends who love to cook or are interested in food. Moreover, users can share specific recipes, dinner ideas, or shopping lists, giving invites context and personali
Google App Engine is at the heart of it. The Simperium team chose App Engine so they wouldn't have to worry about scaling, deploying more servers or complex ...
Optimizing towards events that happen earlier in the conversion path supported our efforts in maximizing user engagement, and we look forward to testing more of these in-app events in the future.â mixi XFLAG STUDIO boosts their ROAS over 236% with.
that the Google search engine results page (SERP) would be impacted, but we just did ... closely with our digital marketing agency, PM Digital, to break out the.
categories,â explains Bobby Thompson, Plow & Hearth account manager. âThis most recent optimization has garnered a 12 percent increase in conversion rate.â â These metrics ... For more information, visit www.plowhearth.com. About PM Digital.
in 2012, the Plow & Hearth online marketing team expanded its ad strategy by adding Google ... Case Study | Google Shopping. At a Glance. Goals ... drives qualified traffic to its clients' websites to grow their business online. PM Digital's talent .
new software, new products. In that spirit, here are four ... 600% higher than the account average, and the ... For a mature search account, they realised what you ...
Our first guide helped you make your campaign more effective, better targeted and ... Building powerful campaigns .... that's bringing through the best return.'.
The same goes for AdWords â it may seem complex at first, but once you've learned the ins and outs, you'll find yourself racing around its pages and managing your campaigns like a master. Our first guide helped you make your campaign more effective
Page 1 of 1. created by emmastudies.com. WEEK AT A GLANCE. DATE: WEEK NUMBER: /52. MONDAY TUESDAY TO DO. ⢠hello. ⢠hello. ⢠hello. ⢠hello. ⢠hello.
Without deep knowledge of the mobile app business â and without the resources, tools, and strategies needed to drive success â it's easy to get lost in.
Firmly believing in Google's mission to support developers, Jarrar left his job and started creating Android apps â looking to Google to help him build his dream.