RUSSELL COFF Russell Coff is the Wisconsin Naming Partners Professor of Strategic Management at the University of Wisconsin-Madison. His research explores the role of knowledge-based assets in creating and sustaining competitive advantage, e.g. s management dilemmas associated with human assets including how buyers cope in mergers and acquisitions that involve human assets, value appropriation in the context of a knowledge-based advantage, and creativity/innovation under conditions of asymmetric information and uncertainty. Coff received his Ph.D. from UCLA and has previously been a faculty member at Emory and Washington Universities. Academic Positions 2010 – University of Wisconsin-Madison, Wisconsin School of Business: Wisconsin Naming Partners Chair in Strategic Management (2010-Present) Associate Dean of Research and the PhD Program (2013-Present) Director, INSITE Research Center (2012-Present) 2008 – 2008 Visiting Associate Professor, University of Pennsylvania, Wharton School 2007 – 2007 Visiting Associate Professor, HEC School of Management, Paris France 1999 – 2010 Associate Professor of Organization and Management, Goizueta Business School, Emory University 1993 – 1999 Assistant Professor of Strategic Management, Washington University in St. Louis Editorial positions Co Editor, Strategic Organization (2011-present) Guest Editor, Journal of Management Special Issue on Strategic Human Capital Service to the Profession Business Policy and Strategy Division Executive Leadership (2005-2010). Elected to lead this Division of the Academy of Management. BPS has more than 5200 members. This 5 year commitment included program chair and division chair responsibilities. Founding Chair of the SMS Strategic Human Capital Interest Group (2009-2010). Gained approval from Strategic Management Society Board and served as the first chair of the interest group. Co-Chair, Singapore Special Conference (6/7-9/2012), “Globalization of Innovation Strategies: Novel Moves For a Global Game.” SMS Board of Directors (1/1/2012 – 12/31/2015). Chaired the Membership Committee. 5 most important publications:     

Campbell, B., Coff, R.W., and Kryscynski, D. 2012. Re-thinking Competitive Advantage from Human Capital. Academy of Management Review. 37(3): 376-395. Makadok, R. and Coff, R. 2009. Both Market and Hierarchy: An incentive-system theory of hybrid governance forms. Academy of Management Review. 34(2): 297-319. Ahuja, G., Coff, R. and Lee, P. 2005. Managerial Foresight and Attempted Rent Appropriation: Insider Trading on Knowledge of Imminent Breakthroughs. Strategic Management Journal. 26(8): 791-808. Coff, R. 1999. When Competitive Advantage Doesn’t Lead to Performance: Resource-based theory and stakeholder bargaining power. Organization Science. 10(2): 119-133. Coff, R. 1997. Human Assets and Management Dilemmas: Coping with Hazards on the Road to Resource-based Theory. Academy of Management Review. 22(2): 374-402.