Case Study|Spooky House

Spooky House grows ad requests by 300% with cross-channel app promotion

At a Glance About Spooky House

• www.spookyhousestudios.com • Develops innovative mobile game apps for iOS and Android

• More than 8M unique users worldwide • Located in Germany Goal

Overview It is an exciting time to be an app developer. With smartphone adoption growing rapidly all over the world, there are more consumers than ever looking for their new favorite app. There is also more competition in the app marketplaces to win these new users, making a clear user acquisition strategy and monetization plan an essential part of any successful app launch. Building a quality product is the first step - then consider how to leverage marketing, distribution and different monetization options to ensure your app will thrive once released. With more than 8M users, popular developer Spooky House Studios shows how integrated marketing aimed at driving new user acquisition and detailed tracking can drive in-app advertising revenue growth across platforms.

• Grow in-app advertising revenue by •

increasing user base through app promotion. Use analytics data to improve app experience and increase engagement.

Solution

• Drive free app downloads through cross promotion, house ads and social media.

• Leverage paid advertising to grow user base at scale.

“At Spooky House Studios, we learned early on that serving ads in our applications was only the first step to successful monetization. Using data to improve the app for our existing users and marketing to acquire new downloads was key to increasing revenue.” — Andrei Gradinari, Founder, Spooky House Studios.

Results

• 300% increase in monthly ad requests • 250% increase in new users

Build high quality applications that users will enjoy again and again Andrei Gradinari, Founder of Spooky House Studios, has been involved with three app development companies, including Backflip Studios. Watching the growth and evolution of app business models as the smartphone market took off inspired him to start Spooky House Studios. Spooky House focuses on building high quality applications that encourage repeat usage. Regardless of your monetization strategy, a quality application is the first step. Retaining users is key to steady revenue. Starting on the mobile platforms with the most users enabled Spooky House to focus development time on applications with the most potential to generate revenue. They developed for iOS first and then expanded their most popular apps to Android. While primarily monetizing through in-app advertising revenue from AdMob and AdSense, Spooky House has also experimented with creating both a paid and lite version of their games. A lite version gives users a preview of the game before they purchase the full, paid version. The most successful developers leverage a combination of different monetization strategies to build their business.

Combine cross promotion, house ads, social media and paid advertising to expand your user base

About AdMob

In May 2010 Google acquired AdMob, a leading mobile advertising network that serves billions of mobile banner and text ads a month across a wide range of leading mobile websites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Visit www.admob.com for more information.

When monetizing through in-app advertising, it’s important to both maintain and expand your user base to grow advertising revenue over time. Spooky House uses a variety of promotion strategies to acquire new users. Cross promotion between applications is a free way to generate new downloads. In addition to running house ads in your own applications, make friends with other developers and trade inventory to expand reach. Make it easy for users to share your apps with their friends through social media by running house ads linking to Twitter or Facebook. Paid promotion through mobile advertising is the most efficient way to grow your user base and gain exposure that you would not be able to get otherwise. To make the most of your advertising budget, conduct market research before starting a campaign. Estimate the potential return you will receive by focusing marketing on specific country and run small tests in key markets. Keep campaigns targeted and learn from test promotion data before scaling to new countries. By taking advantage of different promotion methods and closely evaluating campaign data, you can make sure that advertising with worth the return on investment. Manage ad costs against conversion rate and cost-per-install and calculate user value in the markets you are promoting in. Tying revenue increases back to advertising budget is essential to confirm positive return on investment.

House ad cross-promoting Doodle Train title

Tips for developers looking to build a business, not an app: 1. Create a great app that keeps users coming back. Repeat usage is critical if you are monetizing through in-app advertising. 2. Build your user base in a smart way. Combine free and paid promotion efforts to drive downloads and costeffectively acquire new users. 3. Learn from your users. Improve your apps to keep the experience great for them. Keeping existing users is always cheaper than acquiring new ones.

House ad encouraging sharing through social media

Bubble Explode ad running on the AdMob network

Learn from and design for your users to keep them coming back A well executed promotion strategy is only one part of ongoing revenue growth. Spooky House leverages a mobile analytics package to understand how users are engaging with their apps. By implementing event tracking to examine user paths, they learn from user behavior and take this knowledge to improve user experience and increase usage. Mobile analytics also enables Spooky House to understand how ad position impacts ad CTR in different games. By testing and optimizing based off this data, they are able to maximize user engagement with advertising while maintaining a great experience for players. By combining thoughtful marketing and rich analytics insights, Spooky House built a sustainable business with their mobile games. Marketing efforts have resulted in up to a 300% increase in monthly ad requests and a 250% increase in monthly new users. © 2011 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Spooky House grows ad requests by 300% with cross-channel app ...

With more than 8M users, popular developer. Spooky House ... three app development companies, including Backflip Studios. ... most popular apps to Android.

1MB Sizes 2 Downloads 119 Views

Recommend Documents

Spooky House grows ad requests by 300% with cross-channel app ...
Overview. It is an exciting time to be an app developer. With smartphone adoption growing rapidly all over the world, there are more consumers than ever.

Spooky House grows ad requests by 300% with cross-channel app ...
most popular apps to Android. While primarily monetizing through in-app advertising revenue from AdMob and AdSense, Spooky House has also experimented ...

cat studio hk grows in-game revenue with admob in-app ...
During this time, Qi discovered Android. Seeing the value in ... In 2013, he launched Little Commander 2 – World War II, and just a year later, he released Little ...

cat studio hk grows in-game revenue with admob in-app ...
Simplifying the path to purchase with AdMob In-App Purchase House Ads. Seeing this initial success, it was time for Qi to monetize his app. After identifying in- ...

Spooky Spaghetti.pdf
Page 1 of 2. euphoricvegan.com. Spooky Spaghetti and Pumpkin Eyeballs | Serves: 4-6 | Time: 1 hour 50 mins. You'll need. Chopping board. Knife.

brighthouse grows exponentially with admob interstitials
Brighthouse, a game developer, had been building PC games for nearly 10 years when the mobile app industry began to boom. Seeing the potential for growth, ...

Spooky Descriptive Paragraphs.pdf
Spooky Descriptive Paragraphs.pdf. Spooky Descriptive Paragraphs.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying Spooky Descriptive ...

pdf-1573\celtic-warrior-300-bc-ad-100-by-stephen ...
Sign in. Loading… Whoops! There was a problem loading more pages. Retrying... Whoops! There was a problem previewing this document. Retrying.

HoW App deveLoper LinK KiT coMbined in-App purcHASeS And Ad ...
An important decision for any app developer is 'Which monetization method should. I use?'. There are several ... and arrows. The iOS version was released in March 2013, with the Android version following in May. ... Sakamoto: What proportion of Samur

HoW App deveLoper LinK KiT coMbined in-App purcHASeS And Ad ...
being distributed outside of Japan? Takeuchi: Yes, worldwide .... Google and the Google logo are trademarks of Google Inc. All other company and product ...

Parkdean Holidays increase brochure requests by 56%
engaged in managing their AdWords and organic campaigns. As the paid and natural search traffic ... network of conversion experts that can help you grow your ...

Silly Haunted House: A Not-Too-Spooky Pop-Up Book
and download the file. Books Synopsis : It s Halloween, and you ... pass the test that the silly ghosts, skeletons, witches and spiders have in store! This Not-Too-.

BabyEarth grows, extends its reach with Google Shopping
BabyEarth is a baby-products retailer and specialty store with an eco-friendly flair. ... a retail paid-search and analytics company, to launch and manage Google.

BabyEarth grows, extends its reach with Google Shopping
Based in Austin, Texas, Adlucent is a marketing technology and analytics agency focusing solely on retail and e-commerce companies, including more than 130 ...

(House Atreides, House Harkonnen, House Corrino) By ...
You could also make or wait in your laptop or computer system that alleviates you to review ... Thanks for visiting the best web site that provide hundreds type of book collections. Below, we ... Sales Rank: #148671 in Books q. Published on: ...

BabyEarth grows, extends its reach with Google Shopping
a retail paid-search and analytics company, to launch and manage Google. Shopping Product Listing Ads (PLAs) on Google Shopping in August 2012.

BabyEarth grows, extends its reach with Google Shopping
cost,” said Michael Griffin, Adlucent founder and chief technology officer. (CTO). BabyEarth is taking the next big step and focusing on ways to reach the right ...

BabyEarth grows, extends its reach with Google Shopping
BabyEarth is a baby-products retailer and specialty store with an eco-friendly flair. Offering a combination of tried-and-true favorites and hard-to-find innovative ...

6waves uses google admob in-app purchase house ... - PDFKUL.COM
Optimizing with AdMob IAP House Ads. 6waves started using AdMob in 2014 for ad monetization because of its global reach and high fill rate across various ad formats. They implemented interstitial and video ads for casual games, tapping into real-time

App Developer Raises the Bar with Google App Engine
Organization. The Cloud Gate, a developer of internet and mobile applications, used. Google App Engine to create nubbius, a secure, sophisticated software-as-.

Mumzworld Reaches 300% ROAS With Enhanced ...
The Mumzworld and InfoTrust team started by implementing Google. Analytics Enhanced Ecommerce. Custom data attributes for products and channels helped ...

Yummly's word of mouth app growth with App ... Developers
Android platform. Solution. With App Invites, Yummly users can recommend the app with their family and friends who love to cook or are interested in food.

Yummly's word of mouth app growth with App ... Developers
Company. Yummly helps answer the question we ask ourselves everyday “What's for dinner?” Yummly matches over 1 million recipes to create a personal food experience that finds the recipes you want, when you want them, from thousands of the world's