The Fred Hollows Foundation use their Ad Grants and paid AdWords accounts to magnify the impact of their online marketing campaigns. Mission
At a Glance
• Website: www.hollows.org.au • Location: Australia
Ad Grants Marketing Goals
• Raise awareness of eye conditions • • Increase number of donations
The Fred Hollows Foundation is an Australian based organisation with a vision of ending avoidable blindness and improving Indigenous health. Over 200 million people worldwide are either blind or visually impaired and often this can be remedied by a simple procedure, however many are without the resources to get quality help. The Foundation focuses on delivering comprehensive treatments for the various conditions causing these problems and helping improve the quality of life for millions of people.
Marketing Goals
Success Metrics 87,000 clicks in 12 months
The Fred Hollows Foundation aims to build public awareness around eye health as an important development goal. The organisation uses their Ad Grants and paid
2,000+ conversions in 12 months
and increase the numbers of online donations.
Ads drive an average of 2 pageviews per site visit
Process The Fred Hollows Foundation has maximised their online marketing impact by supplementing their Ad Grants account with a separate paid AdWords account. Their digital marketing agency, Loves Data, uses their Ad Grants’ $2 CPC to target keywords in their paid AdWords account. The paid AdWords account also allows The Fred Hollows Foundation to take advantage of features not available to Grantees such as remarketing and the Google Display Network. Remarketing allows the organisation to reach users that visited their website at key points in future marketing campaigns. The Fred Hollows Foundation also updates the content on their website based on high volume keywords in both of their AdWords accounts so they stay relevant.
“Active account management
Impact of Google Ad Grants
and leveraging both the Ad
ted to almost 15% of the organisation’s online donations and helped enable The Fred Hollows Foundation to secure the resources to complete over 4.5 million eye operations, procedures and treatments. The Ad Grants account drove over 87,000 clicks and 2,000 conversions
Grants
and
platforms
paid
together
AdWords enabled
us to achieve 5x the impact of a stand alone Ad Grants
learnings from their Ad Grants account to their paid AdWords account, a strategy that contributed to their win of the Australian Charity of the Year award in 2013.
The Fred Hollows Foundation use their Ad Grants and paid ...
magnify the impact of their online marketing ... The Fred Hollows Foundation has maximised their online marketing impact by ... âActive account management.
Ad Grants Marketing Goals ... magnify the impact of their online marketing ... Their digital marketing agency, Loves Data, uses their Ad Grants' $2 CPC to target.
Ad Grants Marketing Goals ... magnify the impact of their online marketing ... learnings from their Ad Grants account to their paid AdWords account, a strategy that.
The Fred Hollows Foundation has maximised their online marketing impact ... Their digital marketing agency, Loves Data, uses their Ad Grants' $2 CPC to ... learnings from their Ad Grants account to their paid AdWords account, a strategy that.
Google Ad Grants and Google Ad Grants logo are trademarks of Google Inc. ... The Fred Hollows Foundation also updates the content on their website based on.
The Fred Hollows Foundation is an Australian based organisation with a vision of ending avoidable blindness and improving Indigenous health. Over 200 ...
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