SA – 737

*SA737*

VI Semester B.Sc. (FAD) Examination, April/May 2015 (Fresh) (NS) (Semester Scheme) (2013-14 and Onwards) FASHION AND APPAREL DESIGN FAD – 605 (A) : Shop Floor Management Time : 3 Hours

Max. Marks : 100

Instruction : All Sections are compulsory. SECTION – A I. Answer the following :

(10×2=20)

1) Expand WIP and VM. 2) List 4 P’s of marketing. 3) List any 2 types of Mannequin. 4) Name any 2 fashion centers. 5) What is e-tailing ? Mention its advantage. 6) Define Marquees. Mention its use. 7) Define : a) Keosk b) Trend. 8) ___________ is a cool colour and ___________ is a warm colour. 9) Name any 2 accessory brands. 10) What is Masking ? SECTION – B II. Answer any five questions :

(5×6=30)

11) Write a note on 3D dressing. 12) Define store layout. Explain any 2. 13) Differentiate department store and discount store. 14) Differentiate publicity and advertising. 15) Write a note on trade show and fashion show. 16) Explain the role of colour in VM. P.T.O.

SA – 737

-2-

*SA737*

SECTION – C III. Answer any five of the following : 17) Define Brand. Explain the steps in Brand Building. 18) Write a note on types of merchandise presentation. 19) Explain the types of windows. 20) Explain a) POP b) POS c) Exhibition. 21) Explain the techniques of Masking and Proscenia. 22) Sketch a window for the theme ‘Independence Day’. Give reasons. _______________________

(5×10=50)

-3-

*SA737*

SA – 737

VI Semester B.Sc. (FAD) Examination, April/May 2015 (NS) (Semester Scheme) (2011-12 and Onwards) (Repeaters) FASHION AND APPAREL DESIGN FAD – 605 (A) : Shop Floor Management Time : 3 Hours

Max. Marks : 90

Instruction : All Sections are compulsory. SECTION – A I. Answer the following : 1) Define knock off. 2) Define shop floor. 3) Define preˆt aˆ porter. 4) Name two types of store. 5) What is display location ? 6) Name any one type of inventory. 7) Define prop. 8) What is market survey ? 9) Define domestic retial. 10) _____________ is called as warm colour. 11) Define speciality store. 12) Define proscenia. 13) What is trade show ? 14) What is inventory control ? 15) What is a display ? 16) Define shelves. 17) Expand ‘MRP’. 18) What is POP ?

(18×1=18)

SA – 737

-4-

*SA737*

SECTION – B II. Answer the following :

(9×3=27)

19) What is brand building ? 20) Sketch a grid layout. 21) List down the different types of fixtures. 22) Explain briefly about ‘Trade shows’. 23) Discuss the importance of mannequin in VM. 24) Write a brief note on shop floor management. 25) State the functions of Franchisee. 26) Explain the advantages of trade fairs. 27) Bring out the importance of 4 P’s of marketing. SECTION – C III. Answer any 9 of the following : 28) Distinguish between National and International Retailing. 29) Explain the ‘Channels of Distribution’. 30) Write a brief note on ‘Store layout’. 31) Explain the importance of lighting in retail showrooms. 32) How does fashion affect on Indian clothing ? 33) State the functions of Franchisee. 34) What are speciality stores ? Explain its importance. 35) Explain briefly about masking in a retail store. 36) Explain briefly about ‘atmospherics’. 37) List down the various types of fashion advertising and explain. 38) Explain recent trends in retailing concepts. 39) Write a brief note on “free form layout”.

_______________________

(9×5=45)