HELLO FELIPE GONZALEZ 619 632 8156
[email protected] STARTEGIST.CO
ABOUT AS AN INNOVATION DESIGNER, I SPECIALIZE IN DEVELOPING STRATEGIES TO HELP BRANDS AND COMPANIES ACROSS VARIOUS INDUSTRIES DEVELOP NEW PRODUCTS AND SERVICES, BUT ALSO NEW WAYS OF THINKING, WORKING AND COMMUNICATING, BY UNCOVERING AND ACTIVATING CONSUMER INSIGHTS. WITH EXPERTISE IN PRODUCT DEVELOPMENT, BRANDING AND BUSINESS, I AM INTERESTED IN SHAPING HOW ORGANIZATIONS STRUCTURE THEIR PROCESSES AND HOW THEY CAN LOOK TO DESIGN AS A TOOL FOR IMPROVING COMPLEX SYSTEMS AND HUMAN BEHAVIOR.
WORK HISTORY YOUCANCALLMEPHIL - PRODUCT DEVELOPER & BUSINESS DESIGNER - 4 YEARS 1 MONTH CREATED BRANDS FROM SCRATCH/RETHOUGHT EXISTING ONES; DESIGNING AND POSITIONING FOR LASTING MARKET PERFORMANCE. WORKED WITH INDIVIDUALS, START-UPS AND LARGE COMPANIES FROM IDEAS, VISION, PROTOTYPE AND MASS MANUFACTURING. ARCHITECTED BRAND CREATIVE OVERSEEING EVERYTHING FROM BRANDING, STRATEGY, BUSINESS DESIGN, AND ADVERTISING.
EDUCATION ART CENTER COLLEGE OF DESIGN BA ADVERTISING - HONORS - 2011 CHULA VISTA HIGH SCHOOL MUSIC - 2003
AREAS OF FOCUS DESIGN BRANDING CONSUMER PSYCHOLOGY
STOCKLYN VENTURES - HEAD OF INNOVATION - 3 MONTHS DESIGNED THE STRUCTURAL MARKET DIFFERENTIATING PROPOSITIONS TO THE BUSINESS.
PRODUCT DEVELOPMENT STRATEGY BUSINESS DESIGN
DEVELOPED STRATEGY TO HELP THE BRAND CREATE VARIOUS NEW PRODUCTS AND SERVICES. ALWAYS WITH AN EYE ON THE CREATION OF NEW SOURCES OF REVENUE.
BRAND ARCHITECTURE CREATIVE DIRECTION
AIDED IN CREATION OF COMPANY PITCH MATERIAL FOR THE USE OF ACQUIRING VENTURE CAPITAL FUNDING.
“BUSINESS PEOPLE DON’T JUST NEED TO UNDERSTAND DESIGNERS BETTER; THEY NEED TO BECOME DESIGNERS.” - ROGER MARTIN
LIFETIME BRANDS - PRODUCT DEVELOPER - 4 YEARS 7 MONTHS DEVELOPED AND LICENSED CONSUMER GOODS FOR PURCHASE WORLDWIDE. STORES INCLUDE URBAN OUTFITTERS, WILLIAMS SONOMA, TARGET, BED BATH & BEYOND, SUR LA TABLE, ETC. AIDED IN NAMING OF PRODUCTS, PACKING DIRECTION AND OVERALL PRODUCT DESIGN FINALIZATION. COMPANY TRADE SHOW SET UP AND WALKING OF SHOW TO ANALYZE COMPETITIVE LANDSCAPE.
PETTAG+ - BRAND DESIGNER - 1 YEAR 4 MONTHS BRANDED AND CREATIVELY EXECUTED ON COMPANY COLLATERAL FROM PACKAGING, TO TRADE SHOW DESIGN, IN-STORE POP’S, SOCIAL MEDIA AND OTHER PROMOTIONAL NEEDS. AIDED IN TRADE SHOW SALES AND PRESENTATION TO GARNER NEW BUSINESS. DIRECTED COMPANY FUNDING MATERIAL FOR COHESIVE COMMUNICATION AND SUCCESSFUL ACHIEVEMENT OF FINANCIAL GOALS.
QUIRKY.COM - INVENTOR - 3 YEARS 7 MONTHS INVENTED AND CREATIVELY SOLD THROUGH 5 PRODUCT WINS, CLIMBING TO THE TOP OF THE COMPANY AS ONE ITS MOST SUCCESSFUL INVENTORS. ON-BOARDED NEW HIRES AND ROUTINELY ADVISED ON STRATEGY FOR SUCCESSFUL COMPANY COMMUNITY PRACTICES.
SOFTWARE ADOBE PHOTOSHOP, ILLUSTRATOR, INDESIGN, RHINO 3D, KEYSHOT, GOOGLE DRIVE, MS OFFICE, MAC OS.
ACCOMPLISHMENTS PERSONAL PRODUCT DESIGNS LICENSED AND AVAILABLE FOR PURCHASE WORLDWIDE, WITH ONE BEST SELLER MOVING OVER 20,000 UNITS IN FIRST INTRODUCTORY MONTH.
FUN TIDBIT I WAS ONCE SELECTED FOR A TV HOST POSITION ON INVENTION, AND ALSO HAVE A FEW TRADEMARKS AND COPYRIGHTS TO MY NAME.
BBDO - CREATIVE @ THE SOCIAL STUDIO - 1 YEAR 6 MONTHS RESPONSIBLE FOR THE IDEATION AND DIRECTION OF SOCIAL MEDIA FOR FORTUNE 500 CLIENTS. RESPONSIVE FOR COMPANY SELL THROUGH OF CREATIVE TO CLIENTS, AS WELL AS ASSESSMENT OF BRANDS FOR NEW CREATIVE OPPORTUNITIES. DIRECTED PHOTOSHOOTS FOR SUCCESSFUL IMPLEMENTATION OF DESIRED CREATIVE.
HAVE A GREAT DAY!
