Statement of Tourism Strategy 2017-2022

Fingal County Council

fingal.ie

Statement of Tourism Strategy 2017-2022 Local Authority Tourism Conference, Enniscorthy, 29th and 30th March 2017 • Requirement for all LA’s to produce

a SOTS to benchmark tourism development strategy nationally

• FCC took opportunity to review

“Destination Fingal 2017-2022”

• Presented to Minister of State,

Patrick O’Donovan TD by Mayor and Chief Executive

Fingal County Council

fingal.ie

Content Enablers • Connectivity • Accommodation • Skills

Experiences • • • • •

Attractions Business Tourism Marketing Events Food

Fingal County Council

fingal.ie

Connectivity •

Bus tours



TIO Dublin Airport



Heritage and Coastal drives



Signage audits



Using Irish Rail and Dublin Bus to promote Fingal



Geo positioned tourist App



Liffey Valley and Fingal Coastal Blueways



Update and review suite of maps



Fingal Coastal Way

Fingal County Council

fingal.ie

Accomodation

• Virtual Hotels • B&B, Homestay, Holiday Cottage

campaign • Feasibility study on Holiday Park • Hotel development

Fingal County Council

fingal.ie

Skills

• Fingal Skills Strategy • Fingal Champions programme • Digital marketing training • CPD for FTDO team

Fingal County Council

fingal.ie

Attractions • Implement outcomes of Strategic

Review of Heritage Properties • Complete feasibility study on Shakleton

Mill • Complete heritage property capital

works programme • Promote and develop new and

innovative tourist attractions

Fingal County Council

fingal.ie

Business Tourism

• Engage with Meet in Ireland • Engage with Dublin Convention Bureau • Develop and promote a detailed

business tourism package

Fingal County Council

fingal.ie

Marketing • Dublin Coastal Villages marketing

campaign • Maximise “Breath of Fresh Air” • Engage with Local Tourism Groups • Digital/Social media campaigns • Work with FI and TI • Distribute collateral • Filming

Fingal County Council

fingal.ie

Events • Call for proposals • Support existing events • Develop new events • Support NGB’s of Sport • Engage with concert promoters • Develop annual event guide

Fingal County Council

fingal.ie

Food • Develop Flavours of Fingal • Factory and farm visits • Food festivals • Farmgate culture • Taste and food trails • Pop up food experiences

Fingal County Council

fingal.ie

Fingal Tourism Strategy Presentation.pdf

FCC took opportunity to review. “Destination Fingal 2017-2022”. • Presented to Minister of State,. Patrick O'Donovan TD by Mayor. and Chief Executive.

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