Gannett NJ Text Alerts Text Message Marketing • 68% of people 18-34 use SMS (Short Message Service) • Text-based ads can be used for branding or, better yet, short calls to to action: e.g. “Reply Y for coupon.” • Simple interactive messages have the highest recall: 80% for SMS Reply to 57% for click-to-call

New Jersey Text Alerts Users subscribe via a web signup widget, landing page, or through their phone. They can receive breaking news, sports scores, or other content.

Sponsorship 1-month exclusive statewide sponsorship includes: • Front-page sponsor ads on all six papers • Banner ad on signup widget, located on every article throughout all five websites • Banner ads on text-alerts landing pages • All text-message ads, including custom texting campaigns, with reply, menus, click-to-call, etc.

From: 44636 From: ASBURY PARK PRESS 44636

Tractor-trailer burning on GS Parkway. All lanes closed. *Chevrolet: Gas-friendly to gas-free. Reply w/ zip for local Volt dealers!

Newspapers/websites included in monthly sponsorship package: Newspaper

Website

Market Area

Daily Print Circ. (front page ad)

Asbury Park Press

app.com

Jersey Shore

140,919

Courier-Post

courierpost online.com

South Jersey

Daily Record

dailyrecord.com

Home News Tribune Courier News The Daily Journal

mycentral jersey.com thedaily journal.com

Sunday Circ. (front page ad)

Monthly Article Page Views (banner ad)

Texts Sent (Sept.)

184,095

4.9 million

6,852

74,740

83,000

1.5 million

6,007

Morris County

35,826

37,986

1.3 million

5,902

Central Jersey

50,221

55,616

4,279 1.2 million

Central Jersey

35,158

34,962

Cumberland County

19,000

21,500 (Sat.)

.75 million

1,097

355,864

417,159

9.65 million

24,137

Total

Gannett NJ Text Alerts

68% of people 18-34 use SMS (Short Message Service). • Text-based ads can be used for branding or, better yet, short calls to to action: e.g. “Reply Y for coupon.” • Simple interactive messages have the highest recall: 80% for SMS Reply to 57% for click-to-call. 9.65 million .75 million. 1.2 million. 1.3 million. 1.5 million.
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