Google Confidential and Proprietary

Mobile: A Retail Gamechanger Jason Spero, Head of Mobile Ads, Americas, Google July 12, 2011 Google Confidential and Proprietary

Google Retail Google Confidential and Proprietary

Google Retail Google Confidential and Proprietary

Encourage user engagement

Google Retail Google Confidential and Proprietary

Intrigue users to interact with your advertising

Google Retail Google Confidential and Proprietary

Focus on key brand terms Mobile Site

Application Be Faster with MiCoach

| Free |

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Localize your messaging

1 in 3

searches have local intent

Google Confidential and Proprietary

Source: OTX MediaCT Survey, Q4 2010

60% Call

60% Visit

Drive users in-store with search

Google Retail Google Confidential and Proprietary

Drive users in-store with search

Google Retail Google Confidential and Proprietary

Make it simple for users to find your store

Google Retail Google Confidential and Proprietary

Google Confidential and Proprietary

Attract users with offers

70%

of smartphone users use their phones while shopping in-store

Google Confidential and Proprietary

Source: Google/OTX Consumer Pulse Check, Q4 2010

13

Distribute coupons via search

Google Retail Google Confidential and Proprietary

Distribute coupons via display

Google Retail Google Confidential and Proprietary

Reach your consumer across platforms

Google Confidential and Proprietary

Develop experiences specifically for tablets

Google Retail Google Confidential and Proprietary

Test new ad formats available on iPad

Google Retail Google Confidential and Proprietary

Capture the incremental search demand +200% Holiday

2008 Google Internal Data: Mobile Shopping Queries

2009

2010

2011

Google Retail

Google Confidential and Proprietary

Highlight timely deals

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Remind users in their calendars

Google Retail Google Confidential and Proprietary

Mobile activates purchases across channels Ever made a purchase?

(As a result of using a smartphone)

Yes

Purchase Channel

In-store:

76%

Online using a computer:

59%

Smartphone:

35%

74%

Google Retail Google Confidential and Proprietary

Source: Think Mobile Movement Study, Google/Ipsos OTXMediaCT, April 2011

Get started now!

1

Encourage user

Engagement

2 Localize your messaging 3

Attract users with

4

Offers

Reach your consumer

5

Capture the

Across Platforms

Incremental Demand Google Retail Google Confidential and Proprietary

Google Retail Google Confidential and Proprietary

Google Retail Google Confidential and Proprietary

Thank you.

Google Confidential and Proprietary