GBG Case Study

Google Forms helps Peruvian private tutoring service to new heights of streamlined accuracy

· cl as es par t ic u lare s ·

About Sácate un 20

• sacateun20.pe‫‏‬ • Lima and Arequipa • Private tutoring service • 4 employees plus 250 teachers • February 2012

In Peru, ‘Sácate un 20’ means to get an A or maximum grades. This is what the private tutoring service company set up by Álvaro Mur is dedicated to achieving for all its students. Sácate un 20 offers highly personalized educational services from school through to college. This is based on a superb methodology, careful teacher selection and client care. With around 250 teachers, the 130 customers are guaranteed expert attention. Although private tutoring has always been popular in Peru, Álvaro’s innovation has been to organize the business so customers always know they’re getting a first-rate tutor. This includes working with psychologists to help teachers fulfill their potential. Álvaro also provides a great way for teachers to promote themselves to more schools than they’d otherwise be able to reach. This is far better than just being freelance. Álvaro used the Internet from the very beginning of Sácate un 20. It was how he recruited teachers, tested their abilities and invited them for interview. Today, the company uses all the main Google products, but it’s Google Forms which has really streamlined the way Sácate un 20 works. Teachers enter information—how many hours they’ve taught, for example—via a link Álvaro supplies, which saves time and helps guarantee accuracy. Google Forms also allows Sácate un 20 to make tests online to assess the teachers’ competency level.

“Customers feel well treated and are grateful that there’s someone to watch over their children.” — Álvaro Mur, General Director, Sácate un 20 It’s only the company’s second year and it has already quadrupled its earnings. A delighted Álvaro believes this is because “customers feel well treated and are grateful that there’s someone to watch over their children.” The challenge now is to constantly find new ways of making what Sácate un 20 offers affordable to a broader, less fortunate audience through things like group classes and online teaching. “Fortunately, I’ve just discovered Google Helpout,” says Álvaro. “It’s like Hangouts, but you get paid for every minute you stay online helping people.”

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