Why should you grow your audience on Google+? Google+ has tools to reach and influence your customers throughout their journey
Google+ makes your entire Google experience, better
Search
+People
Gmail
Chrome
+Relationships
YouTube
+Sharing
Maps
Play
+Recommendations
So, how should you approach growing followers? You can achieve follower growth through Paid, Earned, and Owned media strategies.
Growing with Paid media
Add buttons & badges to your content Adding the Google+ Badge to your website makes it easy for visitors to follow your brand directly from your website.
Add the Follow, Share, and +1 buttons to content you want the world to see.
Custom URLS are easy to remember & easy to promote Customers can find your Google+ page much more easily if you have a custom URL that incorporates your brand name. A custom URL also gives your brand more credibility.
PRO TIP:
Cross promote your Google+ page Cross promote your +Page in both online and offline communications to encourage people to visit and follow your page.
Grow your followers through Owned media
Owned Media Checklist •
Buttons & Badges: Place these on
•
Custom URLs: Get a custom URL
•
Promote your +Page across channels: Utilize other social
your content to help drive discovery
for your +Page to help users find and identify you easily
network pages and and offline media & packaging to cross-promote your +Page
Growing with Earned media
Make your brand more discoverable Maintaining an active +Page will help your brand appear on the right hand side for a branded search.
Click through to your Google+ page
Follow directly from search
See recent posts
Use SEO strategies when creating posts Google Trends can help you identify keywords to include in posts
Grow followers directly from Gmail Follow buttons, automatically embedded in your Emails
RO TIP:
Merge your Google+ and YouTube identities Link your Google+ and YouTube accounts to promote cross-discovery of content. •
Your Hangouts On Air are automatically posted to your Google+ page and YouTube channel
•
Videos posted to your YouTube channel are automatically posted to your Google+ followers
Use #hashtags to drive discoverability #Hashtags help surface your content
Provide expert advice to consumers A post in a community generates more engagement (+1s, comments, reshares) than on the stream.
Gain press mentions with Hangouts on Air NatGeo received 250+ press mentions from 1 Hangout on Air To celebrate their 125th anniversary, National Geographic hosted a 7 continent Hangout On Air. 13 famous explorers -from primatologist Jane Goodall to ocean explorer Bob Ballard -- participated. Results were impressive: • 22,000 Hangout views • 10,000 +1s • 2,450 Google+ Event RSVPs • 1,500 reshares • 1,300 comments • 250+ press mentions • 150,000 new followers
Grow your followers through Earned media
Earned Media Checklist •
Right Hand Side Panel: An active +Page will help your brand appear on the right hand side for a branded search
•
SEO Optimization: Write posts with SEO in mind, your posts may show up in organic search results
•
Gmail: Email customers may see recent posts and follow you directly from Gmail.
•
Merge Identities: Link your YouTube and Google+ accounts to cross promote content
•
#Hashtags: Help surface your content with #hashtags
•
Press Mentions: Create magic moments via Hangouts on Air and invite the press
•
Communities: Provide expert advice in communities
Grow with Paid media
Site links can drive traffic to your +Page Use Site Links in your AdWords campaigns to promote your page or Hangouts on Air
Increase CTR while gaining followers Brands using social annotations see a 5-10% uptick in click through rates
Promote Hangouts on Air with TrueView Run a video campaign to promote a Hangout on Air before the event. Or, promote a sizzle reel of your HOA after the event.
Utilize a remarketing campaign Run a remarketing campaign to visitors of your Brand’s site or YouTube channel, encouraging them to follow you on Google+
Grow your followers through Owned media
Paid Media Checklist •
Site Links: Utilize AdWords to drive
•
Social Annotations: Users can go
•
TrueView: Video campaigns can
•
Remarketing: re-target users who
•
+Posts: turn posts on Google+ into
traffic to HOAs or your +Page
directly to your +Page from your AdWords ads and will see how many followers you currently have
promote events and hangouts (before and after) visited your brand pages or YouTube channel encouraging them to follow your +Page
your content to help drive discovery. â¢. Custom URLs: Get a custom URL for your +Page to help users find and identify you easily. â¢. Promote your +Page across.
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