SPRING SUMMER 2016 www.Hedgren.com Herman de Nayerstraat 6 • 2550 Kontich • BELGIUM •
[email protected]
SPRING SUMMER 2016
NEW
This is a new style.
This style has a tablet compartment.
This style has a laptop compartment.
This style has a smart sleeve, to put over your trolley handle.
This style has a seperate padlock.
This style has been refreshed.
This style has an address tag.
ALL HEDGREN FABRICS HAVE A DURABLE WATER REPELLENT COATING.
IMPORTANT NOTE Please be informed that not all styles, colours and prints are available in every country, please contact your local distributor for more information. Please note that small differences might occur from the images inside the catalogue with the actual product (colour, style details, dimensions or hardware).
Established in 1993, over the last 20 years the Hedgren brand has perfected the craft of making long-lasting bags with a focus on functionality. Designed with both men and women in mind, these are unisex accessories built to withstand the rigors of daily life – for the busy commuter as for the seasoned traveller. Their timeless designs embody the energy of the city with clever features, stylish structures and a casual European flair.
my City, my Life
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Index METROPOLITAN����������������������������������������������������������������������������������������������������������������������������� 7
LIFESTYLE/TRAVEL����������������������������29
HTMP - TEMPTATION�����������������������������������������������8 HTMP01/TEMPTING HTMP02/SIN HTMP04/PERSUASION HTMP05/FANCY HTMP06/FLATTERY HTMP07/WINK
HNF - NATURAL FLARE���������������������������������������� 30 HNF01/YEW HNF02/BANYAN HNF03/BONZAI HNF04/YUCCA
HCHIC - INNER CITY CHIC���������������������������������� 12 HCHIC01/SWELL HCHIC02/CAPRICE HCHIC03/SMART HCHIC04/BRISK HCHIC05/BOBO HCHIC06/PANACHE HCHIC07/VAGARY
HIC411W/GALA HICS80CL/PURSE L HICS84C/WALLET HICS85C/WALLET HCCH - CASUAL CHIC����������������������������������������� 24 HCCH02/MAE HCCH04/MIE HCCH09/KACI HCCH11/MADGE HCCH12/MAHI HCCH13/MAJ HCCH15/MYRA HCCH16/MEL HCCH17S/MEG S HCCH17M/MEG M HCCH17L/MEG L
HIC - INNER CITY���������������������������������������������������� 16 HIC01S/HARPER’s S HIC11/VOGUE HIC11L/VOGUE L HIC23/RUSH HIC37/SPUTNIK HIC112/LEONCE HIC123/FANZINE HIC147/FATE HIC176/EYE HIC176M/EYE M HIC226/METRO HIC247/PRARIE HIC303/ASHUR HIC350/ASARUM HIC363/MICH HIC370/ORVA HIC397/CORALIE HIC398/GALI HIC400/LEAH HIC402S/EVA S HIC402M/EVA M HIC403/FOLA HIC405/CAJA HIC408/WANDA HIC409/BILLIE HIC410S/MEGAN S HIC410M/MEGAN M HIC410L/MEGAN L
HPLT - PILATES������������������������������������������������������� 34 HPLT01/ROMANA HPLT02/EVE HPLT03/LOGICA HPLT03L/LOGICA L HPLT04M/MIND M HPLT07/CAROLA HPLT09/CENTERING HPLT10L/FLOW L HPLT15/PELVIC HYP - HYPE�������������������������������������������������������������� 38 HYP04/DJ HYP06MW/OTR WHEELS M HYP06LW/OTR WHEELS L HYP07/JAM HYP10/REPORT HYP12/DRUM HYP13/BEATS HYP15/RAPS HBPM - BACK AND PACK MIX���������������������������� 42 HBPM07/RADAR HBPM08/BREEZE HBPM12/INPUT
-4-
BUSINESS����������������������������������������������������������������������������������������������������������������������������������������� 57 HESC - ESCAPADE������������������������������������������������� 46 HESC01/COAST HESC02/BREAKOUT HESC03M/RELEASE M HESC03L/RELEASE L HESC04/HIGHWAY HESC07/GETAWAY HESC08/RIDER HESC09/STATE HESC10/TOUR HESC11/RETREAT HESC12/GAP HTRS - TRANSIT������������������������������������������������������ 52 HTRS01S/BOARDING S HTRS02MEX/GATE MEX HTRS02LEX/GATE LEX
HCRYS - CRYSTAL�������������������������������������������������� 58 HCRYS01/SHARP HCRYS02/GLASS HCRYS03/STONE HCRYS04/FUSION HCRYS05/PURE HCRYS06/PRECIOUS HCRYS07S/QUARTZ S HCRYS07/QUARTZ HDIT - DIAMOND TOUCH����������������������������������� 62 HDIT07/PAT HDIT08/CARINA HDIT10/KAREN HDIT11/CINDY HDIT18/ADELA HDIT18S/ADELA S HDIT21/VIOLA HDIT22/ELENORA HDIT24/LINA HDIT25/BARBARA HDIT26/MARINA HDIT28/CHIARA HAMB - AMBITION������������������������������������������������ 68 HAMB04/SUCCES HAMB05/ASPIRE HAMB05L/ASPIRE L HAMB06/GOAL HAMB07/AIM HAMB08/EAGER HAMB09/INTENSE HWALK - WALKER���������������������������������������������������72 HWALK01/BLENDED HWALK02/SMOKY HWALK03M/DECO M HWALK03L/DECO L HWALK05/RULE HWALK07S/HARMONY S HWALK07M/HARMONY M HWALK07L/HARMONY L
-5-
HZPR - ZEPPELIN REVISED����������������������������������76 HZPR01/EXPRESSO HZPR02/EXTRUDED HZPR03/EXTERNAL HZPR05/EXPECT HZPR06/EXCEED HZPR07/EXPEDITE HZPR08/EXPLICIT HZPR09/EXCESS HZPR10/EXTREMER HZPR10L/EXTREMER L HZPR13/EXAM HZPR14/EXTRACT HZPR15/EXEC HBL - BLUE LABEL�������������������������������������������������� 82 HBL01/VENTURE HBL02/MARGIN HBL03/FULTON HBL04S/FEDERAL S HBL06/BANKER HBL07/EXCHANGE HBL08/STOCK HBL09/TAX HBL10/RAISE HBL11W/CAPITAL HBL14/BONDS HBL15W/CREDIT
METROPOLITAN
LIFESTYLE/TRAVEL
BUSINESS
PRODUCTS
PRODUCTS
PRODUCTS
•
•
•
• •
Ideal everyday companions for active souls. Bags of style to suit everything the city offers. Practical daily use
• •
Casual equipment for the weekend refresh. Lightweight and practical gear for short or long distance travels. Creative solutions for family or single trips.
• •
Clever features to get you through the business day. Ingenious storage features. Functional yet stylish..
MAIN CONSUMERS DESCRIPTION
MAIN CONSUMERS DESCRIPTION
MAIN CONSUMERS DESCRIPTION
They are women of a metropolis and display urbane characteristics, attitudes, and values. They enjoy their commute to work as well as weekend citytrips.
Individuals or families, eager to discover cities around the world and enjoying every single moment in life.
Business men and women, involved in particular undertaking of activities that further fuel economic development and growth. They are on the move, always connected and live at a fast pace.
-6-
METROPOLITAN
-7-
Temptation
Surrender to Temptation. Temptation’s contemporary design perfectly combines minimalist shapes with smooth leather-feel trimmings. For an everyday wear or even special occasions. These bags can be the centerpiece of a perfect look. A temptation you’re “allowed” to fall into. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-45 Gender: Female
New trends, interior design, marketing, culture, restaurants, party, jazz
Shops: Trendy shops, department stores Price sensitivity: Less price sensitive • New iconic collection • Contemporary design • Fashionable yet practical
HTMP 06 FLATTERY -8-
-9TEMPTATION // METROPOLITAN
Temptation
POSEIDON 118
NEW COLOUR
SYRAH 120
NEW COLOUR
Brushed antique gold logo plate.
Slim soft Hedgren pullers with metal zippers.
Soft handle grip with leather-feel.
Brushed antique gold metal hardware and zippers.
JET BLACK 638
MAIN MATERIAL: T300DxTCD300D P/D+W/R+pu+2 58”
- 10 -
COMBINED MATERIAL: PU
cm: 16,5 x 5 x 20 inch: 6.5 x 1.9 x 7.9
HTMP 06 FLATTERY
cm: 23,5 x 10 x 48,5 inch: 9.3 x 3.9 x 19.1
HTMP 05 FANCY
SMALL CROSSOVER
volume: 1,7 l weight: 270 gr
65 €
HTMP 07 WINK
TOTE
volume: 11,4 l weight: 670 gr
cm: 29,5 x 3,8 x 27,5 inch: 11.6 x 1.5 x 10.8
119 €
cm: 34,5 x 12 x 44 inch: 13.6 x 4.7 x 17.3
HTMP 04 PERSUASION
SHOULDER BAG
volume: 3,1 l weight: 350 gr
79 €
HTMP 02 SIN
VERTICAL TOTE 13”
volume: 18,2 l weight: 760 gr
- 11 -
cm: 23 x 5,5 x 26 inch: 9.1 x 2,2 x 10.2
129 €
cm: 32 x 10 x 48 inch: 12.6 x 3.9 x 18.9
MESSENGER
TEMPTATION // METROPOLITAN
HTMP 01 TEMPTING
volume: 3,29 l weight: 370 gr
79 €
BUSINESS BAG 15.6”
volume: 15,4 l weight: 710 gr
129 €
Inner City Chic
HIC CHIC capsule edition. Refined and elegant, Inner City Chic is an enhanced version of our musthave bags collection. Classic shapes with easy access pockets as well as Safiano leather finishing add style and elegance to render your day special. Our Consumer: Age: 30-40 Gender: Female
Interests & Lifestyle:
Restaurants, party, career, magazines, culture
Where they shop:
Shops: Street shops, department stores, online Shops Price sensitivity: Less price sensitive
Collection Keywords:
• Refined & Elegant • Quality • New exclusive metallic Hedgren Hanger • Safiano textured leather
HCHIC 05 BOBO - 12 -
- 13 INNER CITY CHIC // METROPOLITAN
Inner City Chic
New Hedgren-crafted metal hanger.
Genuine leather finishing.
Leather branded logo plate with chromed frame.
Smooth full leather handles.
BELUGA 258
BLACK 003
MAIN MATERIAL: 100D*200D Twilled Nylon
- 14 -
COMBINED MATERIAL: Genuine Leather
HCHIC 02 CAPRICE
CLUTCH
VERTICAL CROSSOVER
NEW
cm: 12,5 x 4 x 23 inch: 4.9 x 1.6 x 9
HCHIC 04 BRISK
volume: 1,15 l weight: 120 gr
NEW
65 €
cm: 22,5 x 2 x 21,5 inch: 9 x 0.8 x 8.5
HCHIC 05 BOBO
HANDBAG
volume: 1 l weight: 240 gr
HCHIC 07 VAGARY
volume: 10 l weight: 680 gr
cm: 33 x 9,5 x 33 inch: 13 x 3.7 x 13
LARGE BACKPACK
volume: 13,7 l weight: 430 gr
cm: 26 x 4,5 x 30 inch: 10.2 x 1.8 x 11.8
HCHIC 06 PANACHE
volume: 10,3 l weight: 680 gr
NEW
cm: 39 x 13 x 27 inch: 15.4 x 5 x 10.6
59 €
NEW
99 €
99 €
- 15 -
CROSSOVER
NEW
TOTE 13”
NEW
cm: 24 x 11,5 x 36 inch: 9.4 x 4.5 x 14.2
HCHIC 03 SMART
INNER CITY CHIC // METROPOLITAN
HCHIC 01 SWELL
volume: 3,5 l weight: 400 gr
75 €
SMALL BACKPACK
NEW
129 €
cm: 31 x 8,5 x 23 inch: 12 ,2x 3.3 x 9
volume: 6 l weight: 350 gr
79 €
Inner City
My city, my life. Truly iconic & timeless, our Inner City bags’ functional design is inspired by the needs of the contemporary urban woman. They are ideal companions for everyday. No matter the bag you’re guaranteed a playful and carefree look – with just a hint of sporty attitude. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 35-45 Gender: Female
Citytrips, walking trips, practical, family person, outdoor gardening, visiting museum & cultural fairs, charity, local music
Shops: High street shops Price sensitivity: Very high price sensitive
• Functional • Practical • Timeless • Everyday use
HIC 370 ORVA - 16 -
- 17 INNER CITY // METROPOLITAN
Inner City
Hedgren iconic chromed logo.
CORE COLOURS DRESS BLUE 155
Inner zippered pocket matching outside seasonal colour.
SEASONAL COLOURS NEW COLOUR
PAPRIKA 159
NEW COLOUR
KAMMIE PRINT 124
NEW COLOUR
BURLWOOD 161
NEW COLOUR
REED PRINT 125
NEW COLOUR
SEPIA/BROWN 316
BLACK 003
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
PRINTED MATERIAL: 50D Polyester taffeta interlock bonding
- 18 -
cm: 19 x 9 x 22 inch: 7.5 x 3.5 x 8.7
HIC 397 CORALIE
cm: 25 x 12 x 26 inch: 9.8 x 4.7 x 10.2
HIC 01 S HARPER’S S
cm: 24 x 8,5 x 29 inch: 9.4 x 3.3 x 11.4
HIC 176 M EYE M
SHOULDER BAG
volume: 3,8 l weight: 210 gr
49 €
CROSSOVER WITH FLAP
volume: 7,8 l weight: 340 gr
69 €
HIC 402 S EVA S
cm: 22 x 10 x 32 inch: 8.7 x 3.9 x 12.6
HIC 247 PRARIE
SHOULDER BAG
volume: 5,9 l weight: 270 gr
cm: 22 x 9 x 29 inch: 8.7 x 3.5 x 11.4
65 €
cm: 24 x 10 x 30 inch: 9.4 x 3.9 x 11.8
HIC 226 METRO
SHOULDER BAG
volume: 5,7 l weight: 270 gr
59 €
HIC 402 M EVA M
HANDBAG SMALL
volume: 7 l weight: 420 gr
79 €
- 19 -
cm: 25 x 12 x 34 inch: 9.8 x 4.7 x 13.4
HIC 363 MICH
SHOULDER BAG
volume: 7,2 l weight: 260 gr
cm: 20 x 10 x 24 inch: 7.9 x 3.9 x 9.4
75 €
cm: 19,5 x 8 x 28 inch: 7.7 x 3.1 x 11
CROSSOVER
volume: 4,8 l weight: 430 gr
INNER CITY // METROPOLITAN
HIC 176 EYE
75 €
HANDBAG MEDIUM
volume: 10,2 l weight: 480 gr
89 €
SHOULDER BAG
volume: 4,4 l weight: 710 gr
75 €
HIC 23 RUSH
cm: 20 x 6 x 17 inch: 7.9 x 2.4 x 6.7
HIC 37 SPUTNIK
cm: 30 x 4 x 23 inch: 11.8 x 1.6 x 9.1
HIC 403 FOLA
cm: 25 x 4 x 29,5 inch: 9.8 x 1.6 x 11.6
HIC 112 LEONCE
SMALL CROSSOVER
volume: 2 l weight: 200 gr
49 €
HIC 350 ASARUM
CROSSOVER
volume: 2,8 l weight: 350 gr
65 €
cm: 14 x 3 x 35 inch: 5.5 x 1.2 x 13.8
HIC 370 ORVA
CROSSOVER
volume: 3 l weight: 400 gr
cm: 25 x 2 x 20 inch: 9.8 x 0.8 x 7.9
65 €
cm: 26 x 8 x 25 inch: 10.2 x 3.1 x 9.8
HIC 147 FATE
CROSSOVER
volume: 1 l weight: 250 gr
49 €
HIC 303 ASHUR
WAISTBAG
volume: 1,5 l weight: 360 gr
55 €
- 20 -
cm: 16 x 2 x 28 inch: 6.3 x 0.8 x 11
HIC 123 FANZINE
CROSSOVER
volume: 5,2 l weight: 520 gr
cm: 28 x 5 x 27 inch: 11 x 2 x 10.6
59 €
cm: 32 x 10 x 30 inch: 12.6 x 3.9 x 11.8
CROSSOVER
volume: 3,8 l weight: 300 gr
55 €
WAISTBAG
volume: 0,9 l weight: 300 gr
55 €
SHOULDER BAG
volume: 9,6 l weight: 370 gr
69 €
cm: 20.5 x 10 x 31,5 inch: 8 x 3.9 x 12.4
HIC 400 LEAH
cm: 28 x 9 x 41 inch: 11 x 3.5 x 16.1
HIC 11 L VOGUE L
cm: 35 x 10 x 25 inch: 13.8 x 3.9 x 9.8
TOTE SMALL
volume: 7 l weight: 240 gr
55 €
79 €
cm: 25 x 10,5 x 35 inch: 9.8 x 4.1 x 13.7
volume: 9,2 l weight: 300 gr
cm: 29,5 x 10 x 38,5 inch: 11.6 x 3.9 x 15.2
HIC 398 GALI
BACKPACK L
volume: 8,8 l weight: 300 gr
TOTE MEDIUM
HIC 405 CAJA
TOTE 13”
volume: 10,3 l weight: 400 gr
HIC 410 M MEAGAN M
79 €
cm: 40 x 10 x 25,5 inch: 15.7 x 3.9 x 10
65 €
89 €
- 21 -
cm: 30 x 19 x 46 inch: 12 x 7.5 x 18
volume: 26 l weight: 370 gr
cm: 30 x 8 x 21 inch: 11.8 x 3.1 x 8.3
HIC 409 BILLIE
BACKPACK
volume: 10,2 l weight: 500 gr
TOTE LARGE
HIC 11 VOGUE
TOTE 13”
volume: 11,4 l weight: 460 gr
HIC 410 L MEAGAN L
89 €
cm: 38 x 10 x 26,5 inch: 15 x 4 x 10.5
INNER CITY // METROPOLITAN
HIC 410 S MEAGAN S
75 €
BACKPACK
volume: 5 l weight: 290 gr
69 €
BACKPACK
volume: 10 l weight: 460 gr
89 €
HICS 84 C PURSE
cm: 9 x 3 x 12,5 inch: 3.5 x 1.2 x 4.9
HIC 408 WANDA
cm: 13 x 3 x 18,5 inch: 5 x 1 x 7
HICS 80 C L PURSE
ZIPPER PURSE WITH FLAP-8CC
volume: 0,3 l weight: 124 gr
39 €
3 WAY WAISTBAG/ CLUTCH/CROSSOVER
volume: 0,7 l weight: 200 gr
49 €
cm: 12 x 3 x 19 inch: 4.5 x 1 x 7.5
HIC 411 W GALA
cm: 55 x 20 x 35 inch: 21.5 x 7.8 x 14
HICS 85 C WALLET BIFOLD
TRIPLE PURSE
volume: 0,7 l weight: 100 gr
35 €
SPINNER
volume: 39 l weight: 2500 gr
- 22 -
149 €
cm: 11 x 3 x 18 inch: 4.3 x 1.2 x 7.1
WALLET LONG BI-FOLD WITH CARD PASS
volume: 0,6 l weight: 150 gr
49 €
HIC 402 M EVA M
- 23 INNER CITY // METROPOLITAN
Casual Chic
Jump into Casual Chic. When fashion, femininity and simplicity meet, the result is Hedgren’s Casual take on Chic – a contemporary cocktail for everyday elegance. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-35 Gender: Female
Fashion (industry, magazines ...), trend follower, reading bestseller books & movies, going out with friends, shopping, first job...
Shops: Boutiques & Online Price sensitivity: Average price sensitive • Everyday elegance • Delicate genuine leather accents • Informal yet stylish
HCCH 04 MIE - 24 -
- 25 CASUAL CHIC // METROPOLITAN
Casual Chic
HCCH 15 MYRA
cm: 30 x 10,5 x 37 inch: 11.8 x 4.1 x 14.6
BARBERRY 005
HCCH 16 MEL
TOTE 13”
volume: 11,7 l weight: 660 gr
109 €
cm: 33 x 5,5 x 43 inch: 43 x 13 x 16.9
BUSINESS BAG 15”
volume: 7,8 l weight: 630 gr
115 €
NEW COLOUR
Tassel hanger with leather finishing and chromed keyring.
Bright orange lining with embossed Hedgren logo.
SEAL BROWN 208
BLACK 003
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
- 26 -
COMBINED MATERIAL: Genuine Leather
cm: 20 x 5 x 27 inch: 7.9 x 2 x 10.6
volume: 2,7 l weight: 220 gr
HCCH 17 S MEG S
SMALL TOTE
cm: 20,5 x 8,1 x 31 inch: 8.1 x 10 x 3.9
HCCH 12 MAHI
cm: 29,5 x 8 x 29 inch: 11.6 x 3.1 x 11.4
HCCH 02 MAE
SHOULDER BAG
volume: 6,4 l weight: 260 gr
49 €
HCCH 17 M MEG M
65 €
SQUARE CROSSOVER
volume: 6,8 l weight: 400 gr
cm: 27 x 12 x 36 inch: 10.6 x 4.7 x 14.2
79 €
cm: 24 x 9,5 x 37,5 inch: 9.4 x 3.7 x 14.8
HCCH 13 MAJ
cm: 36 x 8,5 x 31 inch: 14.2 x 3.3 x 12.2
HCCH 11 MADGE
HOBO
volume: 11,7 l weight: 420 gr
69 €
HCCH 17 L MEG L
MEDIUM TOTE
volume: 8,6 l weight: 320 gr
75 €
- 27 -
cm: 30 x 16,5 x 46 inch: 11.8 x 6.5 x 18.1
HCCH 09 KACI
BACKPACK
volume: 9,5 l weight: 460 gr
cm: 19 x 7 x 27,5 inch: 7.5 x 2.8 x 10.8
89 €
cm: 35 x 9 x 38,5 inch: 13.8 x 3.5 x 15.2
SHOULDER BAG
volume: 3,7 l weight: 350 gr
CASUAL CHIC // METROPOLITAN
HCCH 04 MIE
69 €
LARGE TOTE
volume: 22,8 l weight: 360 gr
85 €
TOTE
volume: 12,1 l weight: 500 gr
99 €
- 28 -
LIFESTYLE/TRAVEL
- 29 -
Natural Flare CAPSULE COLLECTION
With a flare of nature. Naturally simple, original & practical! Feel inspired with this new “natural flare” look. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-35 Gender: Female
Freelance , creative, arts, yoga, social media, culture, organic food, environment
Shops: Concept stores, boutiques Price sensitivity: Less price sensitive • Original • Natural • Smart & Soft • Easy-going
HNF 01 YEW - 30 -
- 31 NATURAL FLARE // LIFESTYLE - TRAVEL
Natural Flare RHUBARB 121
RHUBARB/OFF WHITE 122
ERMINE/OFF WHITE 313
NEW COLOUR
Genuine soft leather handle finishing.
Natural flare logo embossed on the leather.
Leather zipper pullers with personalised rivets.
A vintage Hedgren woven foamed logo patch.
NEW COLOUR
ERMINE 311
MAIN MATERIAL: Waxed cotton
COMBINED MATERIAL: Genuine leather
- 32 -
cm: 19 x 7,5 x 24 inch: 7.5 x 3 x 9.4
HNF 04 YUCCA
cm: 30,5 x 10,5 x 40,5 inch: 12 x 4.1 x 15.9
HNF 02 BANYAN
SHOULDER BAG
volume: 3,4 l weight: 290 gr
75 €
cm: 36 x 14,5 x 33 inch: 14.2 x 5.7 x 13
HNF 01 YEW
BACKPACK
volume: 17,2 l weight: 490 gr
95 €
cm: 36 x 14,5 x 37 inch: 14.2 x 5.7 x 14.6
LARGE SHOULDER BAG
volume: 19,3 l weight: 510 gr
99 €
TOTE 13”
volume: 13 l weight: 430 gr
NATURAL FLARE // LIFESTYLE - TRAVEL
HNF 03 BONZAI
89 €
- 33 -
Pilates
Get up and go with Pilates. The ultimate work-to-weekend switch starts with a change of bag. Pick up a Pilates bag for a unique Hedgren take-on practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-40 Gender: Female
Active life, teacher, young mother, care about health, running, yoga, swimming, multicultural food, family person
Shops: Boutique, department store, shopping malls Price sensitivity: High price sensitive • Light fabrics • Exclusive matching prints and colours • Organic shapes
HPLT 03 L LOGICA L - 34 -
- 35 PILATES // LIFESTYLE - TRAVEL
Pilates
“Atlantis coloured” Hedgren pullers.
POPFLOWERS 229
NEW COLOUR
CASTLE ROCK 228
NEW COLOUR
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
- 36 -
Special moulded metal Hedgren buckle.
COMBINED MATERIAL (Printed): 50D Polyester taffeta interlock bonding
HPLT 10 L FLOW L
cm: 12 x 3 x 18,5 inch: 4.5 x 1 x 7
volume: 0,7 l weight: 100 gr
35 €
SHOULDER BAG (WITH INNER POUCH)
HPLT 09 CENTERING
CROSSOVER
cm: 18 x 8 x 39 inch: 7.1 x 3.1 x 15.4
volume: 5,6 l weight: 300 gr
HPLT 15 PELVIC
HPLT 02 EVE
65 €
BACKPACK
cm: 24 x 5 x 28 inch: 9.4 x 2 x 11
HPLT 04 M MIND M
SQUARE SHOULDER BAG (WITH INNER POUCH)
volume: 3,4 l weight: 330 gr
65 €
HOBO MEDIUM (WITH INNER POUCH)
PILATES // LIFESTYLE - TRAVEL
HPLT 01 ROMANA
3 COMPARTMENT POUCH
cm: 17,5 x 6,5 x 29,5 inch: 6.9 x 2.6 x 11.6
HPLT 03 LOGICA
volume: 3,4 l weight: 350 gr
69 €
SHOULDER BAG (WITH INNER POUCH)
cm: 35 x 12,5 x 26 inch: 13.8 x 4.9 x 10.2
HPLT 03 L LOGICA L
volume: 11,4 l weight: 370 gr
79 €
SHOULDERBAG LARGE (WITH INNER POUCH)
cm: 26 x 7,5 x 39 inch: 10.2 x 3 x 15.4
HPLT 07 CAROLA
volume: 7,6 l weight: 410 gr
85 €
SHOPPER (WITH INNER POUCH)
NEW
cm: 29 x 16 x 41 inch: 11.4 x 6.3 x 16.1
volume: 19 l weight: 350 gr
99 €
cm: 31 x 18 x 45 inch: 12.2 x 7 x 17.7
volume: 25 l weight: 620 gr
- 37 -
109 €
cm: 34 x 18 x 51 inch: 13.4 x 7.1 x 20.1
volume: 31,2 l weight: 510 gr
99 €
Hype
Go on light with Hype. Super light backpacks, messengers and duffles add up to the perfect equation for those on the move. Whether it’s the everyday commute or getting back to your travel roots, lightness & durability are the name of the game. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-35 Gender: Unisex
Creative, designer, bike messenger, freelance artist, photography, graphics, street art, sharing knowledge, new street food
Shops: High street shops, online Price sensitivity: Average price sensitive • Lightweight & durable • Clear-cut design • Ultra strong construction
HYP 07 JAMM - 38 -
- 39 HYPE // LIFESTYLE - TRAVEL
Hype
Reinforced bottom finishing – 900D coated poly.
Silicon logo.
Slim designed elastic side pockets.
Branded metal number plate signature.
BLUE NIGHT 006
SAMBA 684
BLACK 003
MAIN MATERIAL: 400D*400D Nylon with PU coating
- 40 -
COMBINED MATERIAL: 900D Cordura
HYP 15 RAPS
cm: 11,5 x 2 x 21,5 inch: 4.5 x 0.7 x 8.5
volume: 0,5 l weight: 120 gr
49 €
HYP 04 DJ
cm: 12 x 6 x 25 inch: 4.7 x 2.4 x 9.8
HYP 12 DRUM
CROSSOVER
HYP 10 REPORT
WAISTBAG
volume: 1,8 l weight: 20 gr
45 €
cm: 22 x 5,5 x 15,5 inch: 8.7 x 2.2 x 6.1
HYP 07 JAMM
SLING BAG
CROSSOVER POUCH
volume: 1,9 l weight: 260 gr
55 €
BACKPACK 15”
HYPE // LIFESTYLE - TRAVEL
HYP 13 BEATS
RFID TRAVEL WALLET
cm: 19,5 x 9 x 28,5 inch: 7.6 x 3.5 x 11.2
HYP 06 MW OTR WHEELS M
cm: 73 x 31 x 35 inch: 28.7 x 12.2 x 13.7
volume: 5 l weight: 380 gr
59 € 69
DUFFLE ON WHEELS M
volume: 79,2 l weight: 2710 gr
169 €
cm: 33 x 9 x 18 inch: 13 x 3.5 x 7
HYP 06 LW OTR WHEELS L
cm: 83 x 32 x 36 inch: 32.6 x 12.5 x 14
volume: 5,5 l weight: 320 gr
cm: 45 x 12 x 28 inch: 17.7 x 4.7 x 11
DUFFLE ON WHEELS L
volume: 95,6 l weight: 2930 gr
- 41 -
189 €
volume: 15,1 l weight: 720 gr
99 €
Back & Pack Mix
Pick it, Pack & Go! Back to college, or simply on your way to escape on a citytrip? Pick it by color, type or shape, pack it & Go! Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-35 Gender: Unisex
Studying, teaching, walking, enjoying free time, social media, always connected
Shops: Online, department stores Price sensitivity: High price sensitive • Colourful • Resistant • Practical
HBPM 12 INPUT HBPM 08 BREEZE
- 42 -
- 43 BACK AND PACK MIX // LIFESTYLE - TRAVEL
Back & Pack Mix
HBPM 07 RADAR
HBPM 08 BREEZE
MONO SLING BACKPACK
BACKPACK 15.6”
HBPM 12 INPUT
EXPANDABLE BACKPACK 15.6”
NEW
POPFLOWERS/PERISCOPE
340
MAIN MATERIAL: 50D Polyester taffeta interlock bonding
COMBINED MATERIAL: Nylon 70D 260T taffeta interlock bonding
cm: 39,5 x 9 x 21,5 inch: 15.5 x 3.5 x 8.5
HBPM 07 RADAR
volume: 7,64 l weight: 300 gr
55 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
HBPM 08 BREEZE
MONO SLING BACKPACK
volume: 14,6 l weight: 470 gr
65 €
BACKPACK 15.6”
cm: 42 x 18 x 29,5 inch: 16.5 x 7 x 11.6
HBPM 12 INPUT
volume: 22,3 l weight: 650 gr
75 €
EXPANDABLE BACKPACK 15.6”
NEW
ERMINE/POSEIDON
247
MAIN MATERIAL: Waxed cotton
COMBINED MATERIAL: T300DxTCD300D P/D+W/R+pu+2 58”
cm: 39,5 x 9 x 21,5 inch: 15.5 x 3.5 x 8.5
HBPM 07 RADAR
volume: 7,64 l weight: 300 gr
55 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
HBPM 08 BREEZE
MONO SLING BACKPACK
volume: 14,6 l weight: 470 gr
65 €
BACKPACK 15.6”
cm: 42 x 18 x 29,5 inch: 16.5 x 7 x 11.6
HBPM 12 INPUT
volume: 22,3 l weight: 650 gr
75 €
EXPANDABLE BACKPACK 15.6”
NEW
PAPRIKA/MIDNIGHT BLUE
362
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
COMBINED MATERIAL: 400D*400D Nylon with PU coating
cm: 39,5 x 9 x 21,5 inch: 15.5 x 3.5 x 8.5
volume: 7,64 l weight: 300 gr
55 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
- 44 -
volume: 14,6 l weight: 470 gr
65 €
cm: 42 x 18 x 29,5 inch: 16.5 x 7 x 11.6
volume: 22,3 l weight: 650 gr
75 €
HBPM 07 RADAR
HBPM 08 BREEZE
MONO SLING BACKPACK
BACKPACK 15.6”
HBPM 12 INPUT
EXPANDABLE BACKPACK 15.6”
NEW
SPECIAL BLACK
132
MAIN MATERIAL: 400D*400D Nylon with PU coating
COMBINED MATERIAL: 1000D Nylon
cm: 39,5 x 9 x 21,5 inch: 15.5 x 3.5 x 8.5
volume: 7,64 l weight: 300 gr
55 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
volume: 14,6 l weight: 470 gr
65 €
cm: 42 x 18 x 29,5 inch: 16.5 x 7 x 11.6
volume: 22,3 l weight: 650 gr
75 €
BACK AND PACK MIX // LIFESTYLE - TRAVEL
- 45 -
Escapade
Escape from reality. Break loose from stress and escape to any destination. Designed with attention to detail in mind, this large and complete collection of lightweight functional travel bags will take you and your family from city trips to exciting holidays in the most practical and affordable way. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25 - 45 Gender: Unisex
City trips, family, holidays, planes, trains and discoveries
Shops: Department and luggage stores Price sensitivity: Price sensitive • Lightweight • Large & complete range • Particularly affordable • Practical and functional
HESC 04 HIGHWAY HESC 03 L RELEASE L HESC 07 W GETAWAY HESC 09 WEX STATE - 46 -
- 47 ESCAPADE // LIFESTYLE - TRAVEL
Escapade
Special designed Hedgren zipper pullers.
Practical front construction with elastic.
RFID data block function in one of the secure pockets.
Stylish detailed interior coloured binding.
CHILI PEPPER 602
DARK DENIM 318
PHANTOM 776
MAIN MATERIAL: 600D polyester
COMBINED MATERIAL: 1000D Nylon & 1680D polyester
- 48 -
HESC 01 COAST
TOILETRY BAG
NEW
cm: 15 x 8,5 x 22 inch: 5.9 x 3.3 x 8.7
HESC 03 M RELEASE M
volume: 2,9 l weight: 220 gr
NEW
25 €
cm: 14 x 2,5 x 26 inch: 5.5 x 1 x 10.2
HESC 03 L RELEASE L
BACKPACK M 14”
volume: 0,9 l weight: 300 gr
HESC 08 W RIDER
volume: 19 l weight: 780 gr
55 CM CABIN TROLLEY
cm: 48 x 19 x 34 inch: 18.9 x 7.5 x 13.3
HESC 07 W GETAWAY
volume: 25,5 l weight: 900 gr
volume: 40,7 l weight: 2,3 kg
cm: 26 x 6 x 21 inch: 10.2 x 2.4 x 8.3
HESC 04 HIGHWAY
79 €
cm: 46 x 18 x 30 inch: 18.1 x 7 x 11.8
HESC 09 WEX STATE
NEW
109 €
cm: 66 x 26 x 38 inch: 26 x 10.2 x 15
volume: 65,2 l weight: 2,5 kg
- 49 -
volume: 3,3 l weight: 340 gr
39 €
CABIN SIZE BACKPACK/ DUFFLE 15”
NEW
66CM SPLIT DECK TROLLEY
NEW
cm: 55 x 20 x 37 inch: 21.7 x 7.9 x 14.9
35 €
NEW
69 €
VERTICAL CROSSOVER 10”
NEW
BACKPACK L 15”
NEW
cm: 44 x 15 x 29 inch: 17.3 x 5.9 x 11.4
HESC 02 BREAKOUT
WAISTPACK
ESCAPADE // LIFESTYLE - TRAVEL
HESC 12 GAP
volume: 25 l weight: 990 gr
89 €
55 CM EXPANDABLE SPINNER CABIN TROLLEY
NEW
135 €
cm: 55 x 25 x 35 inch: 21.7 x 9.8 x 13.8
volume: 48,1 l weight: 2,4 kg
119 €
HESC 10 WEX TOUR
66 CM EXPANDABLE SPINNER TROLLEY
HESC 11 WEX RETREAT
78 CM EXPANDABLE SPINNER TROLLEY
NEW
cm: 66 x 25 x 45 inch: 26 x 9.8 x 17.7
volume: 74,3 l weight: 3 kg
NEW
139 €
cm: 78 x 30 x 50 inch: 30.7 x 11.8 x 19.75
volume: 117 l weight: 3,6 kg
Not available in EMEA
159 €
Not available in EMEA
- 50 -
HESC 04 HIGHWAY
- 51 ESCAPADE // LIFESTYLE - TRAVEL
Transit
Make the transition. If practical and light is your travel motto, Hedgren’s “Transit” carryon trolley steps up to the challenge. This trolley’s integrated features will move you through security with ease and fit the overhead compartment of most airlines. Choose among the two larger sizes in case you cannot leave anything behind. Rely on the 100% pure polycarbonate case to protect all your contents as well as on the four silent spinner wheels to carry all weight and ensure smooth maneuverability. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: All ages Gender: Unisex
City and road trips, Family, Holiday
Shops: Department and luggage stores Price sensitivity: Price sensitive • Lightweight and durable (100% virgin PC and scratch-resistant) • Unique Hedgren DNA pattern grain • Functional and maximum capacity
HTRS 01 S BOARDING S HTRS 02 MEX GATE MEX - 52 -
- 53 TRANSIT // LIFESTYLE - TRAVEL
Transit
PURPLE PASSION 091
TORNADO GREY 137
BLACK 003
PARADISE PINK 089
LUCIDE TURQUOISE 065
Secured Travel: Recessed TSA-accepted combination lock.
Recessed ID tag.
Unique scratch-resistant Hedgren DNA grain.
Flat branded top and side carry handles.
SNORKLED BLUE 029
MAIN MATERIAL: 100% PURE POLYCARBONATE
- 54 -
HTRS 01 S BOARDING S
EASY ACCESS COMPUTER POCKET
volume: 32,3 l weight: 2,7 kg
169 €
HTRS 02 MEX GATE MEX
cm: 66 x 42 x 28 inch: 26 x 16.5 x 11
66 CM EXPANDABLE SPINNER TROLLEY
volume: 67,2 l weight: 3,6 kg
199 €
HTRS 02 LEX GATE LEX
cm: 76 x 50 x 32 inch: 29.9 x 19.6 x 12.5
76 CM EXPANDABLE SPINNER TROLLEY
volume: 105,3 l weight: 4,5 kg
229 €
TRANSIT // LIFESTYLE - TRAVEL
cm: 55 x 34 x 20 inch: 21.6 x 13.3 x 8
55 CM CARRY-ON SPINNER TROLLEY
Free liquid travel pouch in HTRS01S
- 55 -
- 56 -
BUSINESS
- 57 -
Crystal
Crystal-clear business days. With this elegant and sleek lined collection, give a minimalist brush and a competitive edge to your busy business day. Our Consumer: Age: 30-40 Gender: Female
Interests & Lifestyle:
Business, career, work-out, wine & good food, City trips,
Where they shop:
Shops: High street shops, department stores, airport stores, luggage stores Price sensitivity: less price sensitive
Collection Keywords:
• Elegant and refined • Professional and functional • Genuine leather trimmings • Soft fleece padded laptop compartments
HCRYS 07 S QUARTZ S - 58 -
- 59 CRYSTAL // BUSINESS
Crystal CAPSULE COLLECTION
Hedgren gunmetal branded logo.
Genuine soft leather handles.
Branded metal buckles.
Padded laptop compartment with fleece.
BLACK 003
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
- 60 -
COMBINED MATERIAL: Genuine Leather
HCRYS 02 GLASS
CROSSOVER
NEW
cm: 22,5 x 2 x 20,5 inch: 8.8 x 0.8 x 8
HCRYS 04 FUSION
volume: 0.9 l weight: 260 gr
NEW
55 €
BACKPACK 13”
cm: 18 x 9 x 23 inch: 7.5 x 3.5 x 9
HCRYS 05 PURE
volume: 00 l weight: 000 gr
HCRYS 07 S QUARTZ S
volume: 10 l weight: 400 gr
TOTE 13.5”
cm: 22,5 x 10 x 34 inch: 8.8 x 3.9 x 13.3
HCRYS 07 QUARTZ
volume: 12,2 l weight: 620 gr
cm: 25 x 4 x 29.5 inch: 9.8 x 1.6 x 11.5
HCRYS 06 PRECIOUS
volume: 7,7 l weight: 400 gr
volume: 00 l weight: 000 gr
75 €
BUSINESS BAG 15.6”
NEW
95 €
cm: 30 x 9 x 41 inch: 11.8 x 3.5 x 16
volume: 11 l weight: 760 gr
119 €
TOTE 15.6”
NEW
NEW
cm: 30 x 9 x 45 inch: 11.8 x 3.5 x 17.7
59 €
NEW
89 €
CROSSOVER
NEW
HANDBAG
NEW
cm: 38 x 10 x 27 inch: 15 x 4 x 10.5
HCRYS 03 STONE
SHOULDER BAG
119 €
cm: 33 x 10,5 x 48 inch: 13 x 4.1 x 18.9
volume: 16,6 l weight: 680 gr
- 61 -
CRYSTAL // BUSINESS
HCRYS 01 SHARP
00 €
Diamond Touch
Diamond Touch & go. With its padded protective exterior and ingenious storage functions, a Diamond Touch bag will take you from board meetings to after work get-togethers with ease. Designed with your day-long comfort in mind, these polished styles are equally practical and chic. Our Consumer: Age: 35-45 Gender: Female
Interests & Lifestyle:
Finance, management, gym, spa, “happy hour” with friends, travelling, TV series, dining out
Where they shop:
Shops: High street shops, department stores, airport stores, luggage stores Price sensitivity: Average price sensitive
Collection Keywords:
• Professional and functional with a feminine touch • Genuine leather trimmings • Ingenious inner- storage space • Unique business shapes and styles
HDIT 28 CHIARA - 62 -
- 63 DIAMOND TOUCH // BUSINESS
Diamond Touch
PERISCOPE 296
NEW COLOR
Tablet or laptop compartments.
Quilted high quality nylon.
Chromed Hedgren number plate.
Fully organised for all your daily needs.
BLACK 003
NEW BULL RED 598
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
- 64 -
COMBINED MATERIAL: Genuine Leather for HDIT12, 18, 18S, 24, 25 and 28
cm: 14 x 3 x 21 inch: 5.5 x 1 x 8
HDIT 10 KAREN
cm: 22,5 x 2 x 20,5 inch: 8.8 x 0.8 x 8
HDIT 22 ELENORA
cm: 22,5 x 10 x 34 inch: 8.8 x 3.9 x 13.3
3 WAY WAISTBAG/ CLUTCH/CROSSOVER
volume: 1 l weight: 220 gr
49 €
49 €
cm: 35 x 9 x 24,5 inch: 13.7 x 3.5 x 9.6
HDIT 18 S ADELA S
HANDBAG
volume: 7,7 l weight: 400 gr
cm: 18 x 9 x 23 inch: 7.5 x 3.5 x 9
HDIT 07 PAT
CROSSOVER
volume: 0,9 l weight: 260 gr
HDIT 08 CARINA
79 €
cm: 30 x 9 x 45 inch: 11.8 x 3.5 x 17.7
HDIT 21 VIOLA
SHOULDER BAG
volume: 3,7 l weight: 220 gr
55 €
BACKPACK
volume: 7,7 l weight: 430 gr
79 €
- 65 -
119 €
volume: 3 l weight: 400 gr
HDIT 25 BARBARA
BACKPACK 13”
cm: 38 x 10 x 27 inch: 15 x 4 x 10.5
volume: 10 l weight: 400 gr
HDIT 18 ADELA
TOTE 13.5”
volume: 12,2 l weight: 620 gr
cm: 25 x 4 x 29,5 inch: 9.8 x 1.6 x 11.5
CROSSOVER
cm: 33 x 10,5 x 48 inch: 13 x 4.1 x 18.9
69 €
89 €
TOTE 15.6”
volume: 16,6 l weight: 680 gr
129 €
DIAMOND TOUCH // BUSINESS
HDIT 26 MARINA
HDIT 28 CHIARA
cm: 30 x 9 x 41 inch: 11.8 x 3.5 x 16.1
BUSINESS BAG 15.6”
volume: 11,1 l weight: 640 gr
109 €
HDIT 11 CINDY
cm: 35 x 18 x 44 inch: 13.7 x 5.9 x 17.2
BUSINESS TROLLEY 15.6”
volume: 27,7 l weight: 2380 gr
- 66 -
179 €
HDIT 24 LINA
cm: 45 x 15 x 34,5 inch: 17.7 x 5.9 x 13.6
OVER NIGHT TROLLEY 15.6”
volume: 23,3 l weight: 2500 gr
179 €
- 67 DIAMOND TOUCH // BUSINESS
Ambition
Aiming to break the “glass ceiling”. With its waxed canvas unique touch and feel, these functional but stylish and classy business bags are specially designed for sophisticated and ambitious women aiming for success. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 30-45 Gender: Female
Business, management, career, reading, gym, friends, shopping, wine & good food, citytrips, trends
Shops: Department stores, luggage stores Price sensitivity: Less price sensitive • Sophisticated • Brushed gold effect & leather-like accents • Innovative fabric
HAMB 08 EAGER - 68 -
- 69 AMBITION // BUSINESS
Ambition
Hedgren branded antique gold coin.
Nice soft trimming details.
Antique brushed metal zippers.
Soft handle grips.
JAVA BROWN 520
THUNDER BLUE 093
MAIN MATERIAL: Waxed cotton
COMBINED MATERIAL: PU
- 70 -
cm: 17 x 6,5 x 30,5 inch: 6.7 x 2.6 x 12
HAMB 08 EAGER
cm: 40 x 10 x 27,5 inch: 15.7 x 3.9 x 10.8
HAMB 09 INTENSE
cm: 43 x 10 x 29 inch: 16.9 x 3.9 x 11.4
HAMB 05 ASPIRE
SMALL CROSSOVER
volume: 3,4 l weight: 280 gr
79 €
HAMB 06 GOAL
BACKPACK
volume: 11,0 l weight: 400 gr
cm: 24,5 x 11 x 41 inch: 9.6 x 4.3 x 16.1
99 €
cm: 36 x 11 x 33 inch: 14.2 x 4.3 x 13
HAMB 05 L ASPIRE L
TOTE
volume: 11,0 l weight: 380 gr
99 €
HAMB 07 AIM
TOTE 14”
volume: 13,1 l weight: 570 gr
cm: 31 x 12 x 47 inch: 12 x 4.5 x 18.5
109 €
cm: 26 x 8 x 36 inch: 10.2 x 3.1 x 14.2
TOTE L 15”
volume: 17,5 l weight: 460 gr
109 €
SLIM BUSINESS BAG 13”
volume: 7,5 l weight: 580 gr
119 €
COMPUTER BAG 15.6”
volume: 12,5 l weight: 660 gr
AMBITION // BUSINESS
HAMB 04 SUCCESS
129 €
- 71 -
Walker
Walk your way. Stand out by adopting Hedgren’s unique city-infused collection for men. Essential equipment for on-the-go urbanites, these versatile styles fuse modernity with heritage. Our Consumer:
Age: 30-40 Gender: Male
Interests & Lifestyle:
Fitness club, group excursions, city trips, movies, friends, happy hour, dinner, gourmet, popmusic
Where they shop:
Shops: High end department stores, concept stores Price sensitivity: Less price sensitive
Collection Keywords:
• Trendy • Special textured material • Leather details • Subtle colour accents
HWALK 07 M HARMONY M - 72 -
- 73 WALKER // BUSINESS
Walker
Hedgren branded metal logo plate.
Fashionable combination of two matching fabrics.
Genuine leather zipper pullers with orange details.
Soft leather handle grips.
MAGNET 012
MAIN MATERIAL: 1000D NT fabric+ 500D NT fabric
- 74 -
COMBINED MATERIAL: Real Leather
VERTICAL CROSSOVER SMALL
HWALK 02 SMOKY
NEW
cm: 27 x 5,5 x 21 inch: 10.6 x 2.2 x 8.3
HWALK 03 M DECO M
NEW
volume: 3 l weight: 350 gr
69 €
BACKPACK MEDIUM 13”
cm: 37 x 11,5 x 19 inch: 14.6 x 4.5 x 7.5
HWALK 03 L DECO L
volume: 8 l weight: 450 gr
HWALK 07 S HARMONY S
99 €
SLIM BRIEFCASE 13”
cm: 46 x 18 x 30 inch: 18 x 7 x 11.8
HWALK 07 M HARMONY M
volume: 24,8 l weight: 640 gr
volume: 7.4 l weight: 720 gr
cm: 29 x 11 x 38 inch: 11.4 x 4.3 x 15
HWALK 05 RULE
109 €
cm: 44 x 14 x 27,5 inch: 17.3 x 5.5 x 10.8
HWALK 07 L HARMONY L
NEW
119 €
cm: 30 x 11 x 42 inch: 11.8 x 4.3 x 16.5
volume: 13,8 l weight: 840 gr
- 75 -
volume: 12 l weight: 690 gr
109 €
SQUARE BACKPACK 15.6
NEW
SLIM BRIEFCASE 15.6”
NEW
cm: 27 x 7.5 x 36.5 inch: 10.6 x 3 x 14.4
89 €
NEW
volume: 15,6 l weight: 540 gr
MESSENGER 13”
NEW
BACKPACK LARGE 15.6”
NEW
cm: 40 x 15 x 26 inch: 15.7 x 5.9 x 10.2
HWALK 06 COUNCIL
SLING BACKPACK
volume: 17 l weight: 800 gr
119 €
SLIM BRIEFCASE 15.6”
NEW
129 €
cm: 30 x 16 x 42 inch: 11.8 x 6.3 x 16.5
volume: 20,1 l weight: 1000 gr
WALKER // BUSINESS
HWALK 01 BLENDED
149 €
Zeppelin Revised
Look forward, let Zeppelin lead the way. With exquisite attention to detail, updated classic styling and organizational efficiency, this “new” collection brings a refined sophistication to business and travel. Engineered for professionals. Functional styles include tablet-ready crossbody bags, convenient laptop backpacks, and business bags with wheels or without. Our Consumer: Age: 30-45 Gender: Male
Interests & Lifestyle:
Business trips, office, friends & family, wine & good food
Where they shop:
Shops: Main shopping streets, airport stores, online Price sensitivity: Average
Collection Keywords:
• Leather feel details • Ingenious inner- storage space • Comfortable • Iconic Hedgren Roots
HZPR 10 L EXTREMER L - 76 -
- 77 ZEPPELIN REVISED // BUSINESS
Zeppelin Revised
Our famous Hedgren puller with red connector.
Detailed finishing with Hedgren embossed logo.
Every bag has a typical Hedgren signature rivet.
Tablet and laptop compartments.
CHARCOAL GREY 557
BLACK 003
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
- 78 -
COMBINED MATERIAL: PU
- 79 ZEPPELIN REVISED // BUSINESS
HZPR 15 EXEC
cm: 14,5 x 6 x 26 inch: 6 x 2.3 x 10
HZPR 01 EXPRESSO
cm: 26 x 5,5 x 20 inch: 10.2 x 2.2 x 7.9
HZPR 06 EXCEED
cm: 27 x 8 x 38 inch: 10.6 x 3.1 x 15
WAISTBAG
HZPR 13 EXAM
volume: 2,2 l weight: 400 gr
55 €
HZPR 03 EXTERNAL
SMALL CROSSOVER VERTICAL
volume: 2,9 l weight: 330 gr
55 €
cm: 25 x 7 x 22 inch: 9.8 x 2.8 x 8.7
HZPR 07 EXPEDITE
BUSINESS BAG 13”
volume: 8,2 l weight: 820 gr
cm: 21 x 5,5 x 15,5 inch: 8.3 x 2.2 x 6.1
109 €
cm: 29 x 10,5 x 40 inch: 11.4 x 4.1 x 15.7
VERTICAL CROSSOVER POUCH
volume: 1,8 l weight: 300 gr
45 €
CROSSOVER VERTICAL
volume: 3,9 l weight: 360 gr
59 €
- 80 -
cm: 27 x 1,5 x 24 inch: 10.6 x 0.6 x 9.4
99 €
SLIM CROSSOVER
volume: 1 l weight: 300 gr
HZPR 02 EXTRUDED
CROSSOVER HORIZONTAL
cm: 22 x 9 x 30 inch: 8.7 x 3.5 x 11.8
volume: 5,9 l weight: 380 gr
HZPR 08 EXPLICIT
BUSINESS BAG 15”
volume: 12,2 l weight: 700 gr
HZPR 05 EXPECT
cm: 29,5 x 15,5 x 40 inch: 11.6 x 6.1 x 15.7
45 €
59 €
3 WAY BAG 15”
volume: 17,8 l weight: 1060 gr
129 €
HZPR 14 EXTRACT
HZPR 10 EXTREMER
SLING BAG
HZPR 10 L EXTREMER L
BACKPACK 13”
BACKPACK 15.4”
NEW
HZPR 09 EXCESS
cm: 32 x 11,5 x 45 inch: 12.6 x 4.5 x 17.7
volume: 5,76 l weight: 400 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.4
volume: 14,6 l weight: 720 gr
89 €
cm: 45 x 17 x 31 inch: 17.7 x 6.7 x 12.2
volume: 23,7 l weight: 780 gr
99 €
BUSINESS BAG 17”
volume: 16,6 l weight: 980 gr
119 €
ZEPPELIN REVISED // BUSINESS
cm: 32 x 9 x 20 inch: 12.5 x 3.5 x 7.8
- 81 -
Blue Label
Blue Label means business. A pure and simple business collection, ”Blue Label” gets you through the business day: from home to the office, and everything in between. Our Consumer: Age: 35-45 Gender: Male
Interests & Lifestyle:
Finance, management, teaching, socialising, cooking, movies
Where they shop:
Shops: Multi brand shops, airport stores, online, IT channels Price sensitivity: High price senstitive
Collection Keywords: • A business classic • Durable structure • Clever features
HBL 09 TAX - 82 -
- 83 BLUE LABEL // BUSINESS
Blue Label
Blue metal logo plate on woven label.
Fleece Laptop compartments and blue inside bindings.
Blue metal details on the Hedgren pin buckle.
Sealed front top phonepockets with fleece inside.
Black Hedgren silicone cube.
Tough metal hardware for everyday use.
BLACK 003
MAIN MATERIAL: Nylon 400Dx300D PU backing*3
- 84 -
COMBINED MATERIAL: 1680D Polyester
cm: 22 x 7,5 x 17 inch: 8.7 x 3 x 6.7
HBL 01 VENTURE
volume: 2,8 l weight: 410 gr
49 €
volume: 10,5 l weight: 500 gr
HBL 04 S FEDERAL S
ATTACHE 13”
volume: 7,2 l weight: 600 gr
cm: 22 x 8,5 x 30 inch: 8.7 x 3.3 x 11.8
HBL 07 EXCHANGE
SLING BAG
cm: 38 x 11 x 25 inch: 15 x 4.3 x 9.8
cm: 25 x 8 x 36 inch: 9.8 x 3.1 x 14.2
HBL 03 FULTON
SHOULDER BAG VERTICAL
69 €
cm: 39,5 x 15,5 x 28 inch: 15.6 x 6.1 x 11
HBL 06 BANKER
89 €
cm: 29 x 12 x 41 inch: 11.4 x 4.7 x 16.1
HBL 14 BONDS
SHOULDER BAG HORIZONTAL
volume: 5,6 l weight: 310 gr
59 €
HBL 08 STOCK
BACKPACK 13”
volume: 17,1 l weight: 850 gr
99 €
- 85 -
cm: 45 x 17 x 30 inch: 17.7 x 6.7 x 11.8
HBL 10 RAISE
BUSINESS BAG 15”
volume: 14,3 l weight: 800 gr
cm: 36 x 8 x 17 inch: 14.2 x 3.1 x 6.7
109 €
cm: 33 x 14 x 45 inch: 13 x 5.5 x 17.7
SMALL MONO SLING BAG
volume: 4,9 l weight: 320 gr
59 €
BACKPACK 15”
volume: 23 l weight: 820 gr
119 €
BUSINESS BAG 17”
volume: 20,8 l weight: 950 gr
129 €
BLUE LABEL // BUSINESS
HBL 02 MARGIN
HBL 09 TAX
cm: 29 x 14 x 41 inch: 11.4 x 5.5 x 16.1
3 WAY EXPANDABLE BUSINESS BAG 15”
volume: 16,6 l weight: 1200 gr
139 €
HBL 15 W CREDIT
cm: 51 x 23 x 36 inch: 20.1 x 9.1 x 14.2
HBL 11 W CAPITAL
TROLLEY
volume: 42,2 l weight: 3180 gr
- 86 -
159 €
cm: 33 x 19 x 43 inch: 13 x 7.5 x 16.9
OVERNIGHT TROLLEY 15”
volume: 27 l weight: 2200 gr
189 €
