Executive summary
ensure that the form has been filled, it will reappear order form before really booked. Once convinced, users will be given a table and proof of payment. And finally, users will get a contact person of the DifaCation. Users can call the number when they need.
Indonesia is located between 2 oceans and 2 continents. From the astronomical, Indonesia is located in the tropics, and crossed by the equator. Indonesia has many natural resources, such as mountains, lakes, beaches, and others. From the natural wealth, Indonesia has a diverse tourist destination for tourists from both inside and outside the country. Tourism Minister Arief Yahya said that 12 million of foreign tourists visited Indonesia in 2016. Travelers can visit many places, like historic sites and places that display the natural beauty of Indonesia. However, as many as 15% of the world population experienced a difability or handicap physically and mentally, and according to WHO data, in 2015 the number of elderlys in the world that are commonly difficult to move as high as 12%. According to the rate of accidents in Indonesia, which reached number three in Asia in 2015 which a lot of involvement with foreign tourists and in the recovery phase of the need for additional facilities. So many foreign tourists who come to Indonesia but are not able to fully enjoy the beauty of Indonesia because of difabilities, especially “Tuna Daksa” (limbs less complete) and the elderly. Most of the tourist destinations of Indonesia less support for persons with “Tuna Daksa”. Therefore, by utilizing advances in the internet, we introduced our product , called DifaCation. DifaCation is an application that can be downloaded on smartphones that are used to help “Tuna Daksa” and elderly when traveling by providing a special wheelchair reservations according to the physical condition of tourist destinations that will be addressed, special reserve tickets for disabilities, and reservation for travel guide. Such as beach chairs, temples, mountains, etc. Users can also order a guide that can guide and assist people with disabilities like “Tuna Daksa” during the tour. Description of the product DifaCation can be downloaded on smartphones easily. Smartphone application is intended to facilitate the physically disabled and the elderly during the tour. This application is connected directly to the DifaCation’s office at each destination so reservation process will be easier. After signing in, users can choose a destination that will be addressed, like beach, mountains, or historical places. After selecting, the user can fill out the special tickets form for disabilities and the elderly. Users can also rent a wheelchair and hire a guide at the next form. To
Technology This application uses the Internet to access and to process payments, using internet banking facilities such as an online store but made specifically to help the elderly and the difabel. This application is also connected with GPS that can show the position of users in its place and show a map for users to explore each destination visited when users are not ordering guide. And if users get lost when traveling, they can call a contact person that has been given the time of booking so that users do not need to worry about during the tour. Operations DifaCation’s central service will be located in Surabaya. Rental tents will be built in three places, first in the area of Dieng Wonosobo, second in Prambanan temple, last at the Kuta beach, Bali for easy retrieval of tickets, wheelchairs, and guide who had been booked earlier. Our servers will be placed on the two islands. At Java and Bali island. Precisely near Prambanan Temple and Kuta Beach. The experinced worker will set up in such a way, so the server can connect to the network and can keep the data from the user and the customer. This application will soon be available for download at google play store and apps store for iphone after investors approve the application we've created. Market Target Our application is intended for disabled people especially those who can not walk properly and the elderly who visits several tourist destinations in Indonesia. In the future, we will facilitate all tourist destinations in Indonesia.
Promotion and marketing strategy We will promote our application through social media, ads on television and radio, and also platform at public place such as tourist destination, hospital, and other public place. In the second year, we will promote our application and the importance to pay attention disabled people when they be on vacation to ministry of tourism so they will give subsidy in form as wheelchair. Adventage Competitive There are many things that make our application different from other . Our app pay attention to disabled people who will be on vacation. So, it will be easier for them when they be on vacation. This app is easy to access by everybody, cheap and simple. This inovation became the pioneer in this bussiness. So, this application attract many people especially disable people and elderly. In operating this application users must connect with internet but it will not use many celluler data and battery. So, it will comfortable for users. Financial Data The company source financial come from owner’s equity, investor’s money, venture capital
fund, and company’s profit. The company’s profit in the first year is $ 4.796,56 , second year is $ 168.276,3 and third year is $ 239.690,75. From that data, we can know that our company will have BEP when we running the bussines after 10 months 6 days. Our company have feasibility as 1,028. From that calculation, we know that investors are feasible to invest their money in our company. Conclusion DifaCation is an application that greatly helps the difabled especially the physically disabled called “Tuna Daksa” (limb incomplete) and elderly who have difficulty moving. DifaCation is the right application and addressing of complaints traveled to “Tuna Daksa” and elderly as it provides adequate facilities to create comfort in the tour for them. Next, DifaCation expected to be an application that takes those who have disabilities and the elderlyly throughout the world and also dupe other companies so we cauld create jobs for local people. DifaCation will become a pioneer of tourism convenient for all tourists from all over the world.