There are 8 Good Reasons why you will benefit from hiring me to represent you in the sale of your home. I can help you prepare your home for sale. Through my experience, I know the reasons people do not buy ... as well as the reasons they do. I can help you determine the best price to ask. Surprising as it may seem, sometimes the price is set lower than fair market value. Usually, however, the price is set too high and the home does not sell. It takes a lot of work on my part, but I can help you select a price that is neither too high nor too low. I can help you select the right commission. Commission is not the expense most people think it is. It is a marketing tool. The right commission will put more money in your pocket. I can advise on the best staging. The right staging will cause potential buyers to say “Wow!” Buyers pay more for “Wow!” I will expose your home to a great number of potential buyers - through my own website; my company web site; through our local Multiple Listing Service; through Realtor.com/ca which gives us national exposure; through various forms of advertising, including "For Sale" signs with the property’s website URL. And, I do some very specialized work to develop additional buyers. I will provide you with constant feedback so that you know what potential buyers are saying after seeing your home … or why other agents are not showing your home. I can help you negotiate better. When a buyer makes an offer directly to the owner, the owner often cannot negotiate. I have taken advanced training in negotiation and language systems to be better able to negotiate offers when they come in to be the most favorable to you. Most often, the difference right here is more than the commission involved. I can cut through the red tape. Once an offer is accepted by you, there is a lot of complicated paper work and details to take us from ‘Sold’ to ‘Closed.’ Up to 20 people will handle the paperwork before closing. Since I live with this every day, I know how to facilitate the after-the-sale process. I will checkpoint with everyone throughout the process to ensure that nothing gets dropped or lost - which will prevent any surprises prior to closing.

Why hire Peter Sigurdson to represent you in the sale of your home? Peter has been an active full-time, full-service Realtor for the past 5 years. Peter carries his deep knowledge of web technology to the real estate sales process by providing home sellers with a complete package of web and social media exposure services guaranteed to put your home in front of any buyer searching for a home in this area at this time. Peter’s commitment to his clients is to deliver measurably superior service. To implement this in his real estate practice Peter works with top real estate coaches and trainers on an ongoing basis to continually learn and develop new skills and methods of getting the job done, which is to sell your home for the most money possible and in the fastest time possible.

There are eight good reasons why you should hire Peter to represent you in the sale of your home:

He will help you prepare the home for sale, price it right, commission it right, and stage it right. His marketing practices will expose your property the most favorable light to every serious qualified buyer looking for a home in this area at this time. He will provide you with constant feedback so you know what potential buyers are saying after seeing your home. Peter has taken advanced training in negotiation and language systems which enable him to negotiate offers when they come in to be the most favorable to you. Finally and most importantly, Peter’s job is complete ONLY after you’ve moved into the home and are satisfied that everything has been done, completely and properly. Between a deal becoming firm and a deal closing, on average about 20 people will handle the paperwork including lawyers, mortgage brokers, property appraisers, inspectors, and others. Peter will checkpoint with everyone throughout the process to ensure that nothing gets dropped or lost - which will prevent any surprises prior to closing.

Connect with us! Facebook.com/TorontoProperties Toronto-Real-Estate.me

linkedin.com/in/PeterSigurdson www.TheSigurdsonGroup.com

Why hire Royal LePage Signature to represent you in the sale of your home? The Royal LePage brand-name has been recognized in Canada for over 100 years. More than 40 years ago, Gord Slightham, a successful home builder by trade, had a vision to build a different kind of real estate company. Along with his son Ted, Gord opened the doors to Slightham Real Estate in 1965. While the name has changed, Gord and Ted’s vision remains as clear as ever: to create An Exceptional Experience for its real estate clients. Over three generations, this vision continues to grow. Today, under the progressive leadership of Gord’s grandsons, Chris and Jeff Slightham, the organization has crystallized into a symbol of professionalism and pride. As a result, Royal LePage Signature Realty is not only recognized as a leader in greater Toronto, but is proud to be the single largest Royal LePage office in all of Canada. The company is home to more than 400 of the brightest professionals in Toronto area real estate, yet it is still rooted in the core family values of its founders. Integrity, commitment and dedication to the company, clients and each other are the cornerstones of the way they conduct business. “Our people,” says co-owner Chris Slightham, “are the best of the best. They are passionate to help others make the most of their real estate investment.”

In an era of mere listing services and discount brokerages, you will get a lot of benefits from Royal LePage Signature’s professional presence. Buyers are more willing to accept stronger counter offers when the discussion is taking place in an environment that supports making sound business decisions.

When you align with a Royal LePage Signature, what can you expect? A true professional and an exceptional experience! Someone who is responsive, market savvy, innovative, technology driven and conscientious. Hiring me means hiring a professional design studio to create top caliber marketing collateral for your home. Your home will be viewed at a higher level of credibility when it is represented by a premier brokerage with a top reputation in the real estate community.

Someone who works with systems and checklists to make sure nothing gets dropped or lost.

You wouldn’t fly on a plane with a pilot who didn’t go by a checklist. Selling a house is a complex enterprise! When you hire a professional full-time Realtor from Royal LePage, you are gaining access to a myriad of systems and staff, all of who now work for you. A key benefit to you is that the serious, in a hurry buyers may discard an otherwise promising property if they can’t get into view it at a convenient time to them. The Royal LePage Signature call center staff is always available to ensure that booking requests from other agents are actioned as quickly as possible. There are always more properties for sale than buyers. Each buyer has 6 choices. Rapid and responsive confirmation of showing requests creates another sales advantage and the most showings means the quickest sale and most money net to you.

What do sellers need to do to get Faster than Average Selling Time

Above Average Selling Price

These 2 things almost always go together—90% of the properties that sell for the top prices sell in the first 30 days

Right Agent Right Price Right Right Commission Staging

Getting on to a buyer’s short list requires making 4 critically important decisions Select the right agent— Many people believe that a house will sell in the same time and for the same price regardless of who lists it —HOWEVERSome Agents do have a working model that consistently produces HIGHER SELLING PRICES AND FASTER SELLING TIMES.

With that agent — price the home for maximum selling price.

Commission the home with an eye towards catching the biggest fish— not saving on the cost of the bait.

Stage the home for maximum presentation appeal. Your home must compete and win against the other short-list candidates.

The right agent has the right plan. Selling for the most money means: Getting the MAXIMUM number of SERIOUS, QUALIFIED, IN A HURRY BUYERS IN TO SEE YOUR HOUSE. Why is the Right Agent critically important?

In every market—there are more homes for sale than buyers looking to buy.

Not all agents are equal. Some such as myself have taken advanced training and business coaching to be able to deliver top results

What does it take to get the prime buyers to short-list your house?

When you get your closing cheque—Do you want it to be $5000 higher? I can tell you what to do to get that to happen

An average meal in a restaurant won’t hurt you— Being average in the sale of your home could cost Thousands of Dollars

In this area, 50% of listed homes do not sell in the original 90 listing period, and have to relist one or more times, doing price drops along the way—BECAUSE—most agents don’t know any way to to better. The average plan consists of: 

A sign on the Lawn

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A posting on the MLS

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A few open houses

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Standard quality feature sheets and photography.

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No videos or floor plans

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Little or no effective staging

There are always more homes for sale than there are buyers. Each buyer has many choices. What is your agent going to do to get your home to be the one that get selected above the others?

The High Price of Being Average Doing the average thing when its time to sell your house is likely to cost you thousands of dollars

Is it fair to assume that you want:  The most money you can get  As quickly as you can get it  With the fewest problems possible? Some agents, such as myself, have trained under the direction of experts and been drilled in how to get above average prices, in faster than average selling times.

Races are won by slight edges. I play to WIN, not just to be in the race. I have been trained in the use of an above average strategy.

Most sellers get only the Average because most agents only know how to get average results.

Of the properties that do sell, half sell for below the average price.

The average result is the house not selling.

The odds are AGAINST a seller getting an above average price.

In most areas, in most markets, more homes list than sell. Half of listed properties do not sell.

Buyers will look at over 100 houses – they will use the Internet to DISQUALITY 85 of them. What Internet marketing strategy is your agent going to use to get your house through the first cut? Selling for the most money requires creating the highest perceived value. Top quality photos and videos are required to create the best impression online. I have a $1200 Sony Camera with the latest computation photography functions to optimize the images. I use 3D Google Sketchup Models to let buyers visualize their furniture in the home, starting to sell themselves on it before they have even stepped inside. I am absolutely determined to make sure that your home competes successfully against the other homes for sale in this area and has every sales advantage possible. My job is to make sure that people like your home the best. My job is to make sure that your home has all the sales advantage possible. My job is to make sure your home gives people the best first impression. So, I work from a checklist that contains 21 major items. As soon as you give me the go-ahead I’ll give you a copy of this checklist and will go over together very carefully step-by-step. The best rough spots in how your home shows are the ones the buyer never sees. I can recommend stagers and contractors who will ensure that your home is seen in a perfectly good light, the first time.

Buyers will tour 15 properties on average before short-listing down to the 2 or 3 they are seriously prepared to buy In real estate, we have 4 types of people who look at homes for sale: Potential buyers will LOOK Serious buyers WANT to buy Qualified buyers CAN buy Serious, Qualified, In A Hurry Buyers will only look at homes priced right and staged well.

Getting the most money possible will only happen if we expose your property in the most favorable light to every serious qualified buyer looking for a home in this area at this time.

Their agents will encourage them to look at homes that are commissioned above average.

Video Feature Sheets: YouTube is the most searched website in the world We used to say that Curb Appeal was King. While still critically important, buyers won’t get in front of your house until after we have sold it to them online. Internet Appeal is the new King. What I do:  Create customized websites with the property address as the domain name for each listing. Due to the mechanics of how Internet engines work, this is the best way to make that people search for homes in this area will see your home FIRST.  Create video promos for your property and post it on Facebook, Pinterest and YouTube. Video Feature Sheets get 13x more viewing time than text-based property descriptions. (2013 AdSense Report)

This is the kind of Sign Ryder I will attach to the For Sale Sign:

www.123YourAddress.com See it on

$500 spent on staging can increase the selling price by $3000.

Consider these ideas to increase the marketing appeal of your house: 

A de-cluttered, de-personalized house is ideally suited to marketing with high quality photo-video and print advertising materials.

Since most houses are not staged to sell, you will put yourself in the top 10% by doing a good job on this.

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Get a Pre-Sale home inspection Get a professional cleaning service to go through the house. Rent a dumpster to dispose of unwanted items

Right Staging

There are always more homes for sale than buyers

To make this home memorable, I create high quality feature sheets with lots of photographs and links to the property’s website.

Feature cards positioned around the house will ensure the buyers realize all the unique and outstanding features of this particular house.

A race car needs all 4 wheels in proper alignment to get to the finish line— And a driver trained and committing to WINNING.

Do you want to win?

Let’s get started