M www.ifpmag.com

MEDIA MEDIA THE GLOBAL VOICE FOR PASSIVE AND ACTIVE FIRE PROTECTION

PACK PACK

2017

2017 To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

REPORTING GLOBALLY ON ACTIVE AND PASSIVE FIRE PROTECTION International Fire Protection Magazine is a truly

average, each issue is read by three or four people, resulting

international magazine dedicated to fire safety and fire

in IFP being seen by more than 24,000 industry professionals.

protection, providing detailed global coverage of both

In addition to its print readership, the IFP website

the active and passive fire protection markets. It provides

www.ifpmag.com currently has over 6,300 registered

readers with the very latest news and developments in the

subscribers, and this is increasing daily. Subscribers to the

marketplace, while providing advertisers with unrivalled

website are afforded full and free access to the current and

opportunities to promote their products and services to

archived editions of IFP magazine which gives our advertisers

the industry’s leading decision makers and influencers.

a substantial increase in readership at no extra cost.

Unrivalled Readership

Readership Demographic

The magazine’s first-class database of qualified subscribers

n Fire Engineering Consultants and Specifiers

is continually growing and currently the magazine is delivered

n Mechanical and Electrical Consultants

to over 7,900 approved subscribers in 71 countries. This is

n Architects

being constantly updated and refined to ensure we deliver

n Building Services Engineers

our advertisers the world’s most extensive database of key

n Fire Safety Officers

decision makers and qualified fire protection professionals.

n Standards, Certification and Approvals Organisations

Feedback from our subscribers clearly indicates that, on

n Fire Service Principal Officers

INTERNATIONAL

n Industrial, Commercial and Public Sector www.ifpmag.com Issue 68 • December 2016

FIRE PROTECTION THE GLOBAL VOICE FOR PASSIVE AND ACTIVE FIRE PROTECTION

Facility Managers n Airport and Mass Transit Facility Managers n Risk Assessors n Government Departments n Civil Defence Forces n Emergency Response Specialists n System Installers n Fire Protection Contractors n Electrical Contractors n Key End Users The geographic coverage and subscriber profile of International Fire Protection Magazine is unrivalled internationally and is what sets it apart from other magazines. This is what makes the magazine the first choice, in many cases the only choice, for the industry’s ‘blue-chip’ advertisers.

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

WHAT DOES INTERNATIONAL FIRE PROTECTION OFFER YOU? Current Circulation

Unsurpassed Editorial International Fire Protection Magazine is consistently providing the latest technical information, product updates and news, sharing this information with its readers which keeps them abreast of the latest products, codes and standards, techniques and developments in the international market. Every issue features specialist articles which focus on applications written by world renowned specialists in fire protection or fire prevention which provides greater scope for advertisers and increased interest for readers. In addition there are dedicated sections which explore new and emerging technology, new thinking, enhanced techniques and training. The News pages ensure that readers are kept up to date with the latest products to come onto the market, while Product and Company Profiles deliver in-depth information about specific manufacturers and their products.

2% South

1% Africa

America

15% 32%

Australasia & Asia

North America

40% 10%

Europe

Middle East

What does IFP Magazine offer you? n Unique global coverage of the active and passive fire protection markets. n Targeted and carefully assessed readership comprising industry professionals, buyers and decision makers. n ‘Value for Money’ advertising through print and online editions and newsletters. n Respected, relevant and well-read editorial features. n The first choice for many ‘blue-chip’ advertisers.

Demographic Profile 4% Other

56%

When do we publish? IFP Magazine is published quarterly in March, June, September and December.

Active Fire Protection Readers

What are the deadlines? March Issue: June Issue: September Issue: December Issue:

16th January 2017 17th April 2017 17th July 2017 16th October 2017

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

40% Passive Fire Protection Readers

M www.ifpmag.com

2017 FEATURES SCHEDULE March

June

September

December

Regular Features

Regular Features

Regular Features

Regular Features

Applications

Applications

Applications

Applications

n IFP Comment n NFPA Comment n News n Product and Company Profiles

n IFP Comment n NFPA Comment n News n Product and Company Profiles

n Public Access and

n Road and Rail Tunnels n Petrochemical Facilities n Nuclear Power Generation

Multi-Use Buildings n Environments with ‘Special Needs’ n Gas and Oil Production

Technology & Innovation

Technology & Innovation

n Fire Safety n High Rise Evacuation

n Engineered Fire Safety

Solutions n Emergency Planning and Disaster Preparedness

n IFP Comment n NFPA Comment n News n Product and Company Profiles n Timber Buildings n Commercial Kitchens n Marine and Offshore

Environments

Technology & Innovation

Active Fire Protection

n Third Party Assurance n Codes and Standards

Active Fire Protection

Active Fire Protection

Smoke Detection n Fire Suppression: Sprinklers and Water Mist n Fire Alarms: Evacuation Planning

Intrinsic Safety n Fire Suppression: Ensuring Sustainability n Fire Alarms: Fire System Testing, Inspection and Maintenance

CCTV n Fire Suppression: Selecting the Right Agent n Fire Alarms: Control and Alarm Panels

n Fire Detection:

Passive Fire Protection

Passive Fire Protection

n Fire Rated Cabling n Fire Safety Training n Maintaining Passive

n Protecting Steelwork n Fire Rated Glass and

Glazing Systems n Building Boards and Cladding

Protection

Buyers Guide

n Fire Detection: Video and

Passive Fire Protection n Compartmentation n Fire Rated Insulation n The Role of the Passive

Protection Installer

Show Preview / Exhibitor Showcase

n Sprinkler Equipment

n NFPA Conference 2017 n Firex International 2017

n Airports and Ferry Terminals n Business Critical Assets n Historic Buildings

Technology & Innovation

Active Fire Protection n Fire Detection: Aspirating

n IFP Comment n NFPA Comment n News n Product and Company Profiles

Buyers Guide

n Detection Equipment

n Sprinklers n Reducing the Risk of Fire

n Fire Detection: Voice Alarm

Systems

n Fire Suppression: Clean

Agents

n Fire Alarms: False Alarm

Reduction

Passive Fire Protection n Fire Stopping, Seals

and Dampers

n Intumescent Coatings n Designing for Fire Safety

Show Preview / Exhibitor Showcase n Intersec 2018

THE IFP TEAM WILL BE ATTENDING 4th-7th June 2017 • Boston, USA

20th-22nd June 2017 • London, UK

January 2018 • Dubai, UAE

We are always happy to receive editorial and case studies which may not appear on this features schedule

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

PRINT ADVERTISEMENT RATE CARD COVERS:

£2,250

23,250

$3,500

A $4,995

S $4,950

FRONT COVER IMAGE

£1,500

22,195

$2,350

A $3,350

S $3,300

DOUBLE PAGE SPREAD:

£2,975

24,275

$4,650

A $6,660

S $6,595

FULL PAGE:

£1,750

22,525

$2,750

A $3,900

S $3,850

HALF PAGE:

£1,175

21,685

$1,850

A $2,600

S $2,585

QUARTER PAGE:

£675

2975

$1,060

A $1,500

S $1,495

Cover/Full Page

Full Page (with bleed) 216mm x 303mm

Full Page (no bleed) 210mm x 297mm

Half Page

Half Page Landscape 182mm x 128mm

Double Page Spread

Double Page Spread (with bleed) 426mm x 303mm

Half Page Vertical 88mm x 266mm

Half Page Island 109mm x 175mm

Quarter Page

Quarter Page Horizontal 182mm x 60mm

Quarter Page Vertical 60mm x 266mm

Quarter Page Island 88mm x 128mm

ARTWORK: Please supply all artwork designed to the correct dimensions above as a high resolution (300dpi) PDF with all colours converted to CMYK and all fonts embedded. FULL PAGE: When designing your artwork please take special care to ensure that company logos, contact details or any other important information is kept within the copy area of 270mm x 186mm. If your artwork has any important elements close to the trim line, you may be asked to resupply it. Please contact MDM Publishing if you have any questions. DOUBLE PAGE SPREAD: When designing DPS artwork allowance must be made for some loss of image due to binding. Please contact MDM Publishing to ascertain required allowance. For all advertisement specification enquries please contact Richard Parsons – [email protected]

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

INTERNATIONAL FIRE PROTECTION WEBSITE The International Fire Protection Magazine website

The website continues to attract high visitor numbers,

is the most exciting and user friendly internet experience

principally from qualified fire safety professionals, and is

available within the fire protection and fire safety industry,

currently averaging well in excess of 10,500 visits per

offering elegant designs and descriptive images. Exposure

month – this figure continues to grow month on month.

for advertisers is vitally important and registered users have

Fire Safety Professionals are hungrier than ever before for

free and unlimited access to all areas of the site to browse

information and resources specific to their areas of expertise.

and interact with the high quality content, while casual

The IFP website www.ifpmag.com provides a complete

visitors are afforded access to much of the content and

resource solution where visitors can learn, contribute, and

are encouraged to register.

download from, for teaching and training purposes.

In the past two years our dedicated website management team has continued to take the site to whole new level by implementing an exhaustive Search Engine Optimisation (SEO) regime which includes linking campaigns with other industry leading websites as well as extensive social

ISN’T IT TIME FOR YOU TO CONSIDER THE INDUSTRY’S MOST UPWARDLY MOVING WEBSITE AS PART OF YOUR MARKETING STRATEGY GOING FORWARD?

networking events.

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

WEBSITE CONTENT Features From the homepage of www.ifpmag.com subscribers and visitors are provided with access to in-depth feature articles, editor and industry leader comments, buyers guides and exhibitor showcases, as well as company, event and product profiles. These are taken from the pages of IFP Magazine, in addition to articles which have been sourced exclusively for the website. Whenever new articles are added to the website and alerts issued through our social networks and monthly e-newswires we immediately see a spike in visitor numbers. If you have a feature article or white paper that you would like to be considered for publication on the website, or in the magazine, please contact our editorial team – they will be delighted to assist you.

Latest News Our editorial team post up to the minute, industry relevant,

Company, Event and Product Profiles

news stories from around the world as they happen which

Company, Event and Product Profiles are also made available

provides visitors with a comprehensive information resource

on the homepage and offer the opportunity to promote a

from which to keep up to date with emerging stories.

company, upcoming event or latest products.

Product specific news in addition to personnel appointments

For a single one off cost, special Blogs and Top of page

and trade events are also featured – so if you are looking

leaderboard advertisement packages are available which

to expedite your marketing message, post your news on

give you a dedicated page. This is fully searchable and

www.ifpmag.com

permanently archived at www.ifpmag.com

Cost per News item

Cost per Blog Article

£125 • 1185 • US $195 • A $280 • S $260

£250 • 1365 • US $395 • A $560 • S $520 Cost per Blog Article and Advert

£350 • 1510 • US $550 • A $785 • S $730

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

WEBSITE CONTENT Banner Advertising

We offer three different types of advertisement space:

The flexibility that digital banner advertising affords you is incredible – www.ifpmag.com

Top of Page Leaderboard

carries banner advertising on virtually every page linked to the URL address of your choice and we are also able to link these to specific pages from your website.

Right Hand Side Button

www.ifpmag.com carries both static and animated banners, depending on your preference, and we are able to change or update your advert copy instantly, as and

Run of Page Leaderboard

when required, thus allowing you amazing flexibility in your marketing message. Banner advertising is normally purchased for a minimum of one month, although we are

Video

able to offer bespoke packages

Video offers a very powerful direct marketing message and

to suit individual requirements.

www.ifpmag.com offers four video positions and a full archive section with unlimited video storage. The videos are linked from YouTube and give the opportunity to promote your

Cost per Top of Page Leaderboard 530 pixels x 85 pixels

marketing message using one of the most effective methods

£350 • 1510 • US $550 • A $785 • S $730

available. Videos normally stay on the website homepage for one month, or longer if requested, and are then moved to the

Cost per Run of Page Leaderboard 968 pixels x 90 pixels

video archive for future access at any time. The cost for

£295 • 1425 • US $465 • A $660 • S $615

a video is per month.

Cost per Right Hand Side Button 300 pixels x 100 pixels

Cost per Video

£250 • 1365 • US $395 • A $560 • S $520

£275 • 1395 • US $430 • A $615 • S $570

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

NEWSWIRES, SOCIAL MEDIA AND APPS Monthly E-Newswire Registered users can select to receive the International Fire Protection monthly E-Newswire which features a vast array of content. It includes a roundup of the months leading fire related news stories, plus the latest product news from the world’s leading manufacturers. Access can be gained to feature articles from the latest issue of the magazine as well as the latest product, company and event information. The E-Newswire is emailed directly to our registered users who have signed up for this service which gives a highly concentrated and relevant readership. All E-Newswires are archived on our website for future reference. The E-Newswire offers the advertiser opportunities to run product and company news at a cost effective rate as

www.ifpmag.com directly to their device. Notifications are

well as offering specific banner advertising in a product

sent when new content is published and this will soon

which is currently being sent to over 6,300 users per

be enhanced with access to additional ‘App only’ articles,

month – this figure continues to grow month on month.

videos via YouTube, Profiles and much more. The Apps will give advertisers the opportunity of

Cost per Monthly E-Newswire Press Release

feature post advertising as well as the ability to publish

£125 • 1180 • US $ 195 • A $280 • S $260

product catalogue features, feature advertisements and video sponsorship.

Cost per Top of Page Leaderboard

It’s the next step in your digital media marketing plan.

£275 • 1395 • US $ 430 • A $615 • S $570

Social Media

Cost per Right Hand Side Button

Social media has totally changed the way in which the fire

£225 • 1325 • US $ 355 • A $505 • S $470

industry communicates and shares information. Research shows that in today’s world one out of every twenty online visits is to a social networking website.

iTunes and Android Apps

IFP magazine can be found on Facebook, LinkedIn,

Readers and subscribers are now able to download the

Twitter and Google+. All the latest news, feature articles,

latest IFP App onto their Smart Phone or Tablet from App

blogs and videos from www.ifpmag.com are regularly

Store or Google Play.

posted on our social media pages and therefore go

Users get the latest live content from the IFP website –

directly into the live feeds of our followers.

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

TECHNICAL REQUIREMENTS IFP MAGAZINE ADVERTISEMENT REQUIREMENTS n When supplying a Full Page advertisement with

n Please email high resolution PDFs to [email protected]

bleed please ensure that any type is at least 5mm from the trim.

WEBSITE AND E-NEWSWIRE MEDIA REQUIREMENTS Text

Video Files

n All text should be supplied as an unformatted Word

The following video files can be inserted into our website;

document and be accompanied by a company/product

n MP4

logo and image.

n WebM n Ogg

Images n Images should be a minimum size of 10cm wide and be a minimum of 300 dots per inch. Images must

If a video file is supplied, please check the chart below to ensure that the web browser supports the video format.

be correctly licensed for your use and evidence of copyright provided.

Browser

MP4 WebM Ogg

Video

Internet Explorer

✔

✗

✗

n We are able to host videos from both YouTube and

Chrome

✔

✔

✔

Firefox 21 Upwards

✔

✔

✔

Safari

✔

✗

✗

Opera

✗

✔

✔

Vimeo with the relevant embeded code. n For copyright and security purposes, where there is a need to allow domain access to your video, please add the following domains to your settings;

mdmpublishing.com www.mdmpublishing.com ifpmag.com www.ifpmag.com apfmag.com www.apfmag.com iffmag.com www.iffmag.com gulffire.com www.gulffire.com

Videos must be correctly licensed for your use and evidence of copyright provided.

Leaderboard and Right Hand Side Button n Leaderboard sizes are 700 pixels x 90 pixels. n Right Hand Side Buttons are 270 pixels x 90 pixels.

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

M www.ifpmag.com

AUTHOR’S GUIDANCE NOTES The following notes are for the guidance

side of the page, ideally typed in 11-point

guaranteed. Where a proof is provided, any

of authors of articles for International Fire

Arial typeface. Headers, footers and other

factual corrections must be made within 48

Protection, International Fire Fighter, Asia

formatting (including logos and corporate

hours (or within the time limit given when

Pacific Fire and Gulf Fire. They are aimed at

details) should be avoided. It should not

the proofs are submitted) or the proofs will

ensuring authors adhere to the magazines’

incorporate any ‘track changes’ or be

be deemed to be approved as submitted.

style and content guidelines and maintain

submitted in pdf format.

Any changes made to your article by the

the high standards set by each magazine.

It is the magazine’s policy not to

magazine editor will be done only to comply

capitalise brand or company names, include

with the need for the article to be generic,

registration or trademarks, or to capitalise

ensure clarity, a consistency of style

Unless otherwise agreed with the editor,

anything other than proper nouns. All

throughout the magazine and achieve the

all articles submitted to MDM Publications

measurements should be stated in metric.

best possible presentation of your ideas.

elsewhere or be agreed to be published

Writing style

Photographs

elsewhere. Once published in the magazine

All three magazines are International titles

Articles should be accompanied by at

the copyright of the article, as it appears,

and English is not the natural tongue of all

least three photographs, plus a photograph

becomes the property of MDM Publishing.

of the readers, so avoid using any terms you

of the author, which should be provided

think might be obscure or specialised. The

electronically in high-resolution (300dpi

Article Content must be original, have not been published

Article submission

magazines have a very broad readership,

when measuring 175mm by 125mm) jpeg

The article should be submitted

so not everyone will share your specialised

format. These will be accepted on

electronically in Microsoft Word by the

knowledge of the subject. Endeavour to

the basis that they are free from any

agreed date and to the agreed word

explain technical details and procedures

copyright or royalty payment issues,

count. Any photographs or illustrations

in clear, simple sentences.

that the author of the article has the

should not be embedded in the copy; they

As International titles, not all of the

photograph owner’s consent for them

markets reached use the same standards

to be used by MDM Publishing Ltd for

and codes, so when stating a specific

this or other articles, and that MDM

word introduction paragraph designed to

standard, please give its full title (as well

Publishing is therefore indemnified by

encourage readers’ interest in the article.

as its number) and endeavour to provide

the author on submission of the image

It should be accompanied by the author’s

corresponding standards in other markets

against any copyright liability. If no

name and job title and the organisation’s

(for example, British, NFPA and

images are supplied, the editor may select

website address. The author should also

Australian standards).

stock images to run with your article.

should be high-resolution attachments. It should include a heading and 20-30

provide a mailing address, phone number

Articles must be generic. They are

and email address. If the article has more

not advertorials and so any references to

Finally

than one author, one should be nominated

company, product or brand names should

Please remember that submissions should

as the correspondent.

be avoided. The readership is generally

include: the copy; separately attached

well informed, so any performance claims

high-resolution photographs or images;

must be substantiated.

a photograph of the author; the author’s

Format The article should be typed at double spacing with a 25mm margin on either

Every effort will be made to email page proofs to you. However this cannot be

To discuss advertising opportunities:

To discuss editorial opportunities:

Dave Staddon

Duncan White

Tel: +44 (0) 1935 426428 [email protected]

Tel: +44 (0) 1935 426428 [email protected]

job title, the organisation’s website address; and full mailing contact details.