Style Guide

contents logo specs & usage.....................................................3 icon specs & usage......................................................7 special icon & logo use cases....................................9 typefaces.......................................................................11 color palette.................................................................13 “We are stuck with technology when what we really want is just stuff that works.” Douglas Adams

logo specs & usage Our logo is our greatest asset. Treat it with love and care!

x

We have two color options for the indico logo: black or white. We prefer for our logo to sit on a neutral background, like black, white or grey, or on the teal and purple brand colors.

x

x x

x

Our logo needs space to breathe. Ensure that nothing intrudes into the clear zone defined by x, which is half the height of the letter “o”. Minimum size: 0.68in length

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logo specs & usage Do not...

Incorrect logo usage: 1.

2.

3.

1. Place the logo at an angle other than horizontal or vertical.



2. Add other effects to the logo, including (but not limited to): drop shadows, lighting effects and bevelling. 3. Place the logo on busy photography. 4.

5.

6.

4. Scale the logo disproportionately. 5. Use the logo as a pattern or decoration. 6. Change the logo or its elements to a color other than black or white. The logo must be uniform in color.

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icon specs & usage The indico icon is used for any marketing materials where social media icons are used. The clear zone is a quarter of the height of the logo.

¼x

1.

2.

3.

4.

¼x x

¼x

¼x

boston Do not... 1. Change the colors in the icon 2. Stretch or distort the icon 3. Add any additional type to the icon 4. Rotate the icon

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special logo & icon use cases Using our logo vertically: Vertical use is only permissible if our logo absolutely cannot be used horizontally, like with certain event banners. In some cases of artistic license, like t-shirt designs, our logo may also be used in this form. If used vertically, our logo must be clearly legible. It may only be presented on its side, and never with the letters stacking on top of one another like so:

Using our icon in titles:

the manifest The indico icon may only be used sparingly as part of a word if it is in a title and represents a core component of the brand, like in the title of our brand manifesto. When used in this way, the icon must be set to the letter height of the rest title – never smaller.

ur platf rm is devel perfriendly.

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the manifest

typefaces maven pro regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?.,;’”

proxima nova ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?.,;’”

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color palette

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Hex #333333 CMYK 0/0/0/80 RGB 51/51/51

Hex #B05ECC CMYK 14/54/0/20 RGB 157/99/169

Hex #43B9AF CMYK 64/0/5/27 RGB 67/185/175

Pantone Solid Black 7 C

Pantone Solid 2592 U

Pantone Solid 570 U

Hex #FFFFFF CMYK 0/0/0/0 RGB 255/255/255

color palette

Hex #909090 CMYK 0/0/0/44 RGB 144/144/144 Pantone Solid 423 C

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