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mjm-001

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POST GRADUATE DIPLOMA IN AUDIO PROGRAMME PRODUCTION (PGDAPP)

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Term-End Examination December, 2011 MJM-001 : INTRODUCTION TO BROADCASTING AND PROGRAMMING Time : 3 hours Note :

Maximum Marks : 100

Attempt any five questions. All questions carry equal marks.

1.

Discuss the strengths and limitations of radio as a medium of mass communication. Illustrate with examples.

20

2.

Outline the concept of Community Radio. Review

20

some of the Community Radio initiatives undertaken in South Asia. 3.

Explain the role and importance of audience

20

research in ascertaining the needs of the Target Group. Citing suitable examples. 4.

What kind of care will you take while planning the programmes for special audience ?

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5.

Examine the new trends in following :

any two of the

(a)

Modes of Radio Transmission

(b)

Programme Concepts

(c)

Structures and Regulations

6. FM broadcasting has revived radio in India. Do

20

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you agree with the statement ? Illustrate. 7. Discuss the programme pattern of a radio station

20

of your choice. What improvements can you offer to make it more popular ?

8. Examine the various marketing strategies adopted

20

by the FM Radio Stations.

9.

What do you understand by public service broadcasting ? How is it different from private broadcasting ?

10.

Write short notes on

20

any two of the following :

(a)

Another Development Paradigm 10x2=20

(b)

Commercial Broadcasting

(c)

SITE

(d)

Fixed Point Chart

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MJM-001