Case Study | Kiwis for Kiwi

Kiwis for kiwi™ utilized the Keyword Planner tool in their Ad Grants Account to identify relevant keywords and saw a 105% increase

Kiwis for kiwi™ At a Glance • Website: www.kiwisforkiwi.org • Location: New Zealand

Ad Grants Marketing Goals

• • Increase online visibility and brand

Success Metrics month in 7 months

Mission Kiwis for kiwi™ supports local organisations and community groups working to protect kiwi and their natural habitat. They provide funding, training, and resources to kiwi conservation projects and connect each project with volunteers. Together, they aim to increase awareness, educate the public, and ignite a passion in all New Zealanders to

Marketing Goals Over the past two years, Kiwis for kiwi™ developed a loyal but narrow following. Their a larger audience, Kiwis for kiwi™ turned to Google Ad Grants to establish a strong the public, connect individuals with partner organisations, and encourage donations.

Process Kiwis for kiwi™ worked with a creative agency to identify how they could build campaigns

and Ways to Get Involved) and utilized the Keyword Planner tool to generate keywords that were relevant to each category. Once they developed a general list, they worked

Impact of Google Ad Grants

“With a limited marketing and we are often preaching to the converted. Ad Grants has

is for kiwi™ reported rom Google AdWords continued to grow by 25% and currently represents 80% of their total site visits. They are actively monitoring their campaigns and are ecstatic to see such success and growth. As Kiwis for kiwi™ works toward their one year mark as a Grantee, they are looking towards implementing Conversion Tracking within Google Analytics to better understand the number of donations coming from AdWords.

channel and opportunity to reach a new audience” -Michelle Impey Executive Director, Kiwis for kiwi™

© 2014 Google Inc. All rights reserved. Google Ad Grants and Google Ad Grants logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

google.com/grants

Kiwis for kiwi™ utilized the Keyword Planner tool in their Ad ...

Increase online visibility and brand. Success Metrics ... are actively monitoring their campaigns and are ecstatic to see such success and growth. As Kiwis for ...

3MB Sizes 5 Downloads 55 Views

Recommend Documents

Kiwis for kiwi™ utilized the Keyword Planner tool in their Ad ...
Google Ad Grants and Google Ad Grants logo are trademarks of Google Inc. All other ... They wanted to find a way to drive traffic to their website to educate.

Kiwis for kiwi™ utilized the Keyword Planner tool in their Ad ...
Ad Grants Marketing Goals. • Increase website ... Kiwis for kiwi™ worked with a creative agency to identify how they could build campaigns and keywords in the ...

Kiwis for kiwi™ utilized the Keyword Planner tool in their Ad ...
Increase online visibility and brand awareness through ... are actively monitoring their campaigns and are ecstatic to see such success and growth. As Kiwis for ...

Kiwis for kiwi™ utilized the Keyword Planner tool in their Ad ...
Location: New Zealand. Ad Grants Marketing Goals. • Increase website traffic. • Increase online visibility and brand awareness through AdWords traffic. Success ...Missing:

Keyword and Tag Planner LISTING.pdf
There was a problem loading more pages. Retrying... Keyword and Tag Planner LISTING.pdf. Keyword and Tag Planner LISTING.pdf. Open. Extract. Open with.

Keyword and Tag Planner POST.pdf
Page 1 of 1. Keyword & Tag Planner. Post: Post: Post: Page 1 of 1. Keyword and Tag Planner POST.pdf. Keyword and Tag Planner POST.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying Keyword and Tag Planner POST.pdf. Page 1 of 1.

The Fred Hollows Foundation use their Ad Grants and ... - AddSense
Ad Grants Marketing Goals ... magnify the impact of their online marketing ... Their digital marketing agency, Loves Data, uses their Ad Grants' $2 CPC to target.

Barnardos improved their Ad Grants account's clickthrough ...
their goal of “making Ireland the best place in the world to be a child.” ... well ad groups and campaigns, Jean added Sitelinks, Call Extensions, and Location ... record 9.5% conversion rate and outperformed their other online marketing ...

Barnardos improved their Ad Grants account's ... - Jean O'Brien
Ad Grants Marketing Goals. • Maintain CTR above 1% ... their goal of “making Ireland the best place in the world to be a child.” Marketing Goals. Barnardos relies ...

Barnardos improved their Ad Grants account's clickthrough rate
account's clickthrough rate (CTR) and Quality. Score by adding keyword ... Barnardos' keyword list to choose relevant terms and to have better control over what.

Barnardos improved their Ad Grants account's clickthrough rate
environment to increase their emotional well-being and improve their learning and development. Barnardos understands how a family and a community can ...

Barnardos improved their Ad Grants account's clickthrough rate
Barnardos is one of Ireland's leading children's charities that runs over 40 centres in local areas to provide resources to benefit children in disadvantaged ...

Barnardos improved their Ad Grants account's clickthrough rate
Ad Grants Marketing Goals. • Maintain CTR above 1%. • Improve donation and email registration conversion rate. • Increase impressions and capture non-.

Help For The Elderly In Their Own Home.pdf
aged care providers list. aged care financial advisors. aged care services at home. Page 3 of 4. Help For The Elderly In Their Own Home.pdf. Help For The ...

Help For The Elderly In Their Own Home.pdf
There is no website with all the answers, the Government My. Aged Care service is limited in scope, hospitals are keen to move you on and the interface with.

IMPROVED SYSTEM FUSION FOR KEYWORD ...
the rapid development of computer hardwares, it is possible to build more than .... and the web data of the OpenKWS15 Evaluation (denoted as. 202Web). 202VLLP ..... specificity and its application in retrieval,” Journal of documentation, vol.

ADAPTIVE BOOSTED NON-UNIFORM MCE FOR KEYWORD ...
tive training using non-uniform criteria for keyword spotting, adap- tive boosted non-uniform ..... for MCE as in Section 3.1, our implementation can achieve best word accuracy .... aachen.de/web/Software/g2p.html. [18] MMSeg - Chinese ...

Keyword Extraction, Ranking, and Organization for the ...
Sep 8, 2006 - widespread adoption of information technology among the scientific commu- .... of minj=i F isher(i, j) value provides the maximum degree of ...

Lesson 1.4: The art of keyword choice
Think about what you're trying to find. ○ Choose words that you think will appear on the page. ○ Put yourself in the mindset of the author of those words. Page 2. Hints to choose keywords … Question: “I heard there was some old city in San Fr

Keyword Spotting Research
this problem is stated as a convex optimization problem with constraints. ...... Joachims T 2002 Optimizing search engines using clickthrough data Proceedings ...

VEDRUNA SALLENT__SENSE KIWI, HUEVO NI LACTOSA MARÇ ...
VEDRUNA SALLENT__SENSE KIWI, HUEVO NI LACTOSA MARÇ-17.pdf. VEDRUNA SALLENT__SENSE KIWI, HUEVO NI LACTOSA MARÇ-17.pdf. Open.

Kiwi-Ukulele-Chord-Chart.pdf
Page 1 of 2. THE KIWI UKULELE INDISPENSIBLE CHORD CHART. Major. A. A. B B. B. C C. C. D 2. D. Minor. Am B m Bm Cm C m Dm. Dominant. 7th.

Gadget_Technology KWs WWW.GADGETREVIEW.COM - Keyword ...
Gadget_Technology KWs WWW.GADGETREVIEW.COM - Keyword Links.pdf. Gadget_Technology KWs WWW.GADGETREVIEW.COM - Keyword Links.pdf.

Kiwi Team Words .pdf
Page 1 of 2. Yellow Words. are where get. all us got. after saw he. be then her. came of they. do if can. down like are. was she away. Red Words. is up this. I here father. am to mother. come me for. and look said. we little go. see went you. in at m