Kiyu uses Google to acquire users with 50% greater engagement than other channels “We built an app for Journey of Flower, a popular drama in Asia. We wanted to find a way to grow our app, so we used Google’s app install solutions. We’re thrilled with the results - the users we’ve found through Google have excellent LTV, pay rate, high engagement and great retention." - Wu Wei Lin Marketing Manager, Kiyu
Goals
Results
• Drive a high volume of installs • Maximize advertising yield
• CPIs 50% lower than that of other channels
Approach
• Greater engagement with a retention rate 50% higher than that of other channels
• Launched Universal App Campaigns
• Grew user base in target markets
• Search Ads in Play • YouTube app install ads
Success story
Kiyu uses Google to acquire users with 50% greater engagement than other channels
50% increase in app engagement
“We built an app for Journey of Flower, a popular drama in Asia. We wanted to find a way to grow our app, so we used Google’s app install solutions. We’re thrilled with the results - the users we’ve found through Google have excellent LTV, pay rate, high engagement, and great retention."
- Wu Wei Lin Marketing Manager, Kiyu
50% lower CPI compared to other channels
Grew user base in target markets
Success story
Kiyu uses Google to acquire users with 50% greater engagement than other channels
Kiyu uses Google to acquire users with 50% greater ... Services
âWe built an app for Journey of Flower, a popular drama in Asia. We wanted to find a way to grow our app, so we used. Google's app install solutions. We're thrilled with the results - the users we've found through Google have excellent LTV, pay rate, high engagement and great retention." Kiyu uses Google to acquire users ...
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âYouTube has helped us acquire uses with a higher LTV compared to other video networks. We were able to find quality users at scale and optimize for the actions that matter most to our business.â Pocket Gems uses. YouTube app install campaigns to
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Pocket Gems is a mobile first developer of games and entertainment for iOS and. Android. Goal. Drive a high volume of target customers to install and play. âEpisodeâ new to their diverse portfolio of games. Approach. Create targeted In-App displa
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