Business Majors

MARKETING “The marketing major is exciting and innovative. I have benefited from critical thinking and team-building skills and would recommend the major to students interested in combining analytical and creative skills with a passion for brands and corporate storytelling.” — Jenika Newsum (B ’16)

ABOUT THE MAJOR Marketing identifies customers’ needs and desires and then delivers or develops products and services that bring value to these needs and desires. Marketers must create value for the customer and firm, communicate that value to its constituents, deliver that value through proper channel alignment, and capture that value in a manner that fairly services the customer and profits the firm. The undergraduate marketing curriculum was developed after research into student interests, company needs, and current trends. The curriculum helps students identify a career to launch their professional lives while providing the skills needed to succeed in that career.

CURRICULUM I. Four Required Courses • Principles of Marketing: MARK 220 • Marketing Intelligence: MARK 221 • Consumer Behavior: MARK 222 • Marketing Strategy Analytics: MARK 225 II. Two Elective Courses Students choose at least one course from section A and an additional course from section A or B. A: Competence Elective Courses (3 credits) • Branding: MARK 227 • Comm. & Digital Media: MARK 228 • Marketing Across Borders: MARK 229

CAREER PATHS Career Functions Marketing Management • Brand Management • Creative Development • Consulting • Entrepreneurship • Finance Career Fields Advertising & PR • Consulting • Sports & Entertainment • Financial Services • Fashion • Consumer Goods

B: Career Elective Courses Students choose either one 3-credit course or two 1.5-credit courses. Half Semester Courses (1.5 credits): • Luxury Marketing: MARK 231 • Global Retail Marketing: MARK 232 • Sports Marketing: MARK 233 • Social Marketing: MARK 234 • Financial Services Marketing: MARK 235 • New Venture Marketing: MARK 236 • Advertising & PR Mgmt.: MARK 237 Full Semester Courses (3 credits): • Electronic Commerce: OPIM 256 • Global Supply Chain Mgmt.: OPIM 262 • Managing Corp. Comm.: MGMT 206 • General Psychology: PSYC 001 • Social Psychology: PSYC 140 • Institutions for Int’l Trade: STRT 268 *Please communicate with your academic dean and consult MyDegree, which refl ects the most updated curriculum requirements.*

Updated Academic Year 2017-2018

Undergraduate Curriculum

MCDONOUGH SCHOOL OF BUSINESS LIBERAL ARTS & UNIVERSITY CORE

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Calculus (MATH 035) 2 Economics courses (ECON 001 & ECON 002) 2 History/Government/INAF courses Writing and Culture Seminar (WRIT 015) HALC (Humanities, Arts, Literature, & Culture) course 2 Philosophy courses (1 general and 1 ethics) 2 Theology courses 2 Engaging Diversity* courses (1 domestic and 1 global)

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7 Liberal Arts electives (Any non-business course)

BUSINESS CORE I

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Accounting I and II (ACCT 101 & ACCT 102) Computational Business Modeling (OPIM 170) Business Statistics (OPIM 173) (Prerequisite: MATH 035 & OPIM 170)

BUSINESS CORE II

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Integrated Writing course** (BADM 101 or MGMT 200, 205, or 206) Business Law (ACCT 181) or Bus/Gov’t Relations (STRT 265) Management & Organizational Behavior (MGMT 201) Principles of Marketing (MARK 220) Business Financial Management (FINC 211) (Prerequisite: Business Core I & ECON 001; Pre or corequisite: ECON 002)

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Management Science (OPIM 220) (Prerequisite: OPIM 173)

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Production & Operation Management (OPIM 230) (Prerequisite: OPIM 220)

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Strategic Management (STRT 283) Senior Capstone - Social Responsibilities of Business (STRT 282)

*The Engaging Diversity requirement applies to students in the Class of 2020 and forward. Engaging Diversity courses may overlay with Liberal Arts electives. ** The Integrated Writing requirement applies to students in the Class of 2019 and forward.