Grassroutes is a rural tourism venture. We facilitate journeys to the real India and help create life changing stories. Just FYI, identified by Business Today as one of the hottest startups in India, we are also one of the top social enterprises in the country today. We have been awarded TripAdvisor’s Excellence Certificate and have won Silver Award at the 2016 Outlook Traveller Indian responsible Tourism Award.
Position – Marketing Executive ROLES AND RESPONSIBILITIES Marketing -
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Social Media Marketing – Manage our social media channels (FB, Twitter, Instagram, Pinterest, Trip Advisor Blogs), curate relevant content, create, run and manage online marketing campaigns. Constantly work on plans for revising social media, content marketing, SEO and other marketing campaigns. Offline Marketing – Curate and run promotional campaigns and activities. Cultivating leads and sales for the business. Events – Run, manage and create events. (Person will be required to travel to locations outside Bombay for events, recces etc. from time to time) Development of brand awareness and brand image development. Reporting and Analysis – Track and collate key metrics reports for online and offline marketing activities. Bloggers, photographers & influencer research and outreach. Create and regulate calendars for events and marketing campaigns Competitor research and analysis
Content Development -
Designing of various marketing related collateral. Create, curate, gather and manage all published content (images, video and written)
REQUIREMENTS Qualification -
Graduate in one of the following streams – Arts, Mass Media, Journalism, Business, English, Marketing or a similar subject. While the above qualifications are preferable, if you have the relevant skills and experience required for this job, feel free to send us your resume.
grassroutes.co.in
Technical Skills -
In-depth knowledge and understanding of social media marketing tools and platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, Google Analytics, SEO etc.) Excellent knowledge of Microsoft office (Word/Excel/PowerPoint)
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Excellent written communication skills. Working knowledge of cloud storage platforms such as Google Drive, OneDrive etc. Functional knowledge of Corel Draw/Adobe Illustrator/Photoshop/Photo-editing softwares and platforms. Basic knowledge about photography, videography and picture editing.
Personal Skills We are looking for someone who has -
Passion for all things digital. Good written and verbal communication skills. Good organising and time management skills. Strong interpersonal skills (we believe in team players) Adaptability. Open attitude to continuous learning. Possesses entrepreneurial qualities. A non-fussy, non-cribbing attitude. Willingness to travel for assignments and events in and outside Bombay. The travel will mostly involve use of public transport.
grassroutes.co.in
