Job Opening: Digital Marketing Manager “I Say Organic” was started with the vision of enabling people to lead a happy, fulfilled, and responsible life. The first step towards that, we believe, is to inculcate values of respect and responsibility in all our actions, including how we produce and consume. We focus on a basic necessity – food, and our role is to bridge the gap between the responsible producers and consumers. We bring fresh, healthy, safe food, grown without using any chemical pesticides and fertilizers, directly from committed and certified organic farmers in the country to our customers. Farmers are paid fair prices, customers place orders online or over the phone, and we deliver produce to their doorstep the same day! We launched in 2012, and have since been serving Delhi-NCR with the best quality farm-fresh produce, while being the most convenient service for authentic organic produce. We are now looking for some quality people to come work with us in growing the company. In the Media CNBC Awaaz | CNN-IBN | Times Now | India Today | Ashoka | Down to Earth | The Guardian | The New India Express | Outlook Business | Economic Times Roles and Responsibilities The Digital Marketing Manager will create strategy for all our online channels, resulting in direct impact on revenue and sales. The ideal candidate should have considerable experience in brand building, creative content, online advertising, SEO, email marketing, and customer engagement. • • • • • •
Strategize and lead the digital component of all marketing campaigns o Tie ups, targeting, channels, advertising Performance management of the digital team and actively involved with the team in brainstorming and execution, with regular mentoring Working alongside operations, IT, communications on strategy to drive company towards increasing revenue Responsible for creation of digital strategy for online media i.e. social media, email, and other online media Oversight and quality control of branded content output, with a strong focus on SEO, SEM Understand company and marketing strategy and plan the digital media accordingly (SEM, SEO, google adwords, retargeting, newsletter and blog)
• • • • • •
to have direct and measurable impact on customer acquisition, retention and average purchase value. Actively manage email acquisition campaigns and the database of customers on file Oversee hind-sighting and competitive benchmarking to understand email effectiveness and inform future strategies Maintain in depth knowledge of industry best practices, trends, consumers insights and shopping habits Come up with comprehensive social media strategy Online reputation management Work closely with Marketing Manager, Communications Manager, Marketing Intelligence
Desired Skills and Requirements • • •
•
Creative thinker and content strategist Solid understanding of social media marketing Should have worked either with a digital and social media-marketing agency or an ecommerce company or a brand in a similar profile 2-4 years experience in a similar position
To Apply Email the following to
[email protected] • PDF copy of updated Resume • Cover letter talking about why this role is interest & why you think you’re a good fit. Also mention your long-term career goals and why you think this role will help you get there • Go through our social media channels (facebook, google+, instragram and twitter) and give us your thoughts on our current social media efforts along with a one pager on the new social media strategy we should adopt. (500 words) Compensation Competitive and Based on experience. Fixed and variable (performance based) components.
