2016

Marketing Instruments Topic:

Principles of Marketing

Location:

IRC, US Embassy in Cairo

Period:

August (21-23), 2016 (10:00 AM – 03:00 PM)

Trainer:

1

Assim Tulba

GOL & IRC | Marketing Instruments



2016



Marketing Instruments Objectives Marketing Instruments is an interactive program designed to cover the basic concepts of marketing process, planning, and strategies for products, channels of distribution, promotion techniques, and pricing. We will practically discuss different case studies, tips and tools, to see how marketing bridge the gap between the service and product providers to the service and product seekers.

Target Audience Creative fresh graduates and undergraduates who seek a better understanding and interactive learning for marketing principles.

Agenda • 1st Day (August 21, 2016) – (10:00 AM – 03:00 PM) o Introduction. o Situation Analysis.

• 2nd Day (August 22, 2016) – (10:00 AM – 03:00 PM) o Set Marketing Objectives. o Develop Marketing Strategies.

• 3rd Day (August 23, 2016) – (10:00 AM – 03:00 PM) o Implement and Control the Marketing Plan.

2

GOL & IRC | Marketing Instruments

Marketing Training .pdf

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203KB Sizes 3 Downloads 117 Views

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