UX Scorecard: the Good, the OK, and the Ugly by BloomCU.com

For: MeridiaCU.com User experience is the overall experience of a person using your website. Delightful user experiences lead to more engagement, loans, and signups, while poor user experiences breed mistrust and frustration. The purpose of this scorecard is to quantitatively analyze your website using the five fundamental aspects of user experience, thereby giving you actionable information to improve your website's user experience.

6

10

Notes:

Calls to Action 1 2 Compelling 1 2 Relevant to page 2 2 Clear call to action

(1) Many calls to action are not compelling. (2) Not all pages have calls to action. (3) Where calls do exist, they are clear. (4) Many calls to action are hidden within the page text. (5) Calls to action are not easy to act upon. Example: I have to submit a long online application. Members may prefer smaller calls to action initially, e.g., want to prequalify for a loan or use a loan calculator before applying.

1 2 Page Position 1 2 Easy to act 6

10

Notes:

Messaging 1 2 Supports calls to action 2 2 Benefit propositions 1 2 Emotional connection

(1) Content supports calls to action most of the time where calls to action exist, but many pages don't have calls. (2) Did a pretty good job of telling me benefits not just features. (3) Some content makes minor emotional connections. (3) Certainly some useful information, but also lacking some very important info like like, "Why join Meridia CU" and "Why get an auto loan from Meridia CU." (5) Found a typo.

1 2 Useful information 1 2 Proper grammar & usage 2

4

Notes:

Structure 1 2 Navigation structure 1 2 Page content architecture

3

6

(1) Top navigation is simple, though aesthetically old-school. (2) Many pages do not structure content in an easily digestable manner, e.g., the home page.

Notes:

Technology 2 2 Speed 0 2 Mobile optimized

(1) Site speed seems fine. (2) The website is not usable on a mobile device. (3) The loan application process was a little choppy and buggy, but we realize this is the fault of the loan processor.

1 2 Bug free 3

6

Notes:

Visual Appeal 1 2 Compelling imagery 1 2 Balance of imagery & info 1 2 Style (colors, fonts, etc.)

20 36

Total

= 56% A 85-100 B 70-85 C 55-70 D 40-55 F 0-40

(1) Imagery throughout the site is acceptable, but not really compelling; it doesn't make powerful emotion connections. (2) Decent balance of images and text, though some pages need some work. (3) Fonts could probably use some variety; colors and other stylistic features could use some work, e.g., "go beyond" on the home page.