Name: Period: Partner’s Name: Faux Small Business Project Overview In this project, you will create a small business. This can be many forms, but the key is to think practically. Apply this project to your goals for after high school. What kind of business or organization do you hope to work in? You may work with a maximum of 1 partner. If your partner is gone more than two full school days, or tardy more than 90 total minutes during the project, your partnership will be dissolved and you will be responsible for turning in your own complete project portfolios. If you suspect this will be a problem, it will be much easier to find a different partner now than to end up working alone halfway through. For this project, you will be creating graphic standards for your business, designing marketing materials, studying email etiquette, and generating positive and negative memos. We will also study social media and work to create some social media marketing as well. Please choose your business carefully as you will be using it extensively. 1. What small business or organization would you like to start. Describe it in detail. What product, service, or message does the business sell or promote? What size of small business would this be? (Keep in mind that this business would ideally have at least two employees since you have to create in-house memos.) Would this business have a brick-and-mortar storefront, office, or studio?
2. Are you working with a partner? Who are they? If so, please sign here to ensure that you have discussed your upcoming schedule and both of you will be here at least 10 days out of the 12 days we will spend on this project:
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3. What additional ideas or questions do you have? Can you think of any other materials you would like to learn how to make that would benefit a business such as this one?
Small Business Project Schedule ***SUBJECT TO CHANGE*** MONDAY October 10th, 2016 LATE START 48 minute class Introduce Small Business Project. Complete Small Business Proposal and turn it in. All proposals will be due at the end of class Monday or before school Tuesday morning. You cannot start your project until it is approved by Mrs. Handeland. October 17th, 2016 LATE START 48 minute class Analyze good & bad newsletters & advertisements— gallery walk style
TUESDAY October 11th, 2016 86 minute class LESSON: Creating graphic standards using google docs, canva.com, Microsoft word, dafont.com, etc. Begin graphic standards proposal
WEDNESDAY October 12th, 2016 2nd period only 86 minute class LESSON: Analyzing good/bad memos and reviewing email etiquette Begin crafting a “positive” memo. When finished, create a “negative” memo. Complete email etiquette worksheet.
THURSDAY October 13th, 2016 1st period only 86 minute class LESSON: Analyzing good/bad memos and reviewing email etiquette Begin crafting a “positive” memo. When finished, create a “negative” memo. Complete email etiquette worksheet.
FRIDAY October 14th, 2016 Advisory Schedule 50 minute class In-class work day to finish memos
October 18th, 2016 86 minute class Create Newsletters & Advertisements
October 19th, 2016 2nd period only 86 minute class Continue working on newsletters & advertisements
October 20th, 2016 1st period only 86 minute class Continue working on newsletters & advertisements
OCTOBER 24th, 2016 NO LATE START 55 minutes MINI LESSON: Analyzing social media review & how to advertise on facebook Begin working on canva.com and other formats to create marketing materials for social media & online campaigns
October 25th, 2016 6-class schedule, 55 minutes Continue working on additional marketing materials Hand out portfolio checklist
October 27th, 2016 6-class schedule, 55 minutes Begin to assemble final portfolio. Review portfolio checklist (provided in class October 25).
OCTOBER 31ST, 2016 LATE START 48 minute class Review for vocab test & take it.
October 26th, 2016 Half day for PT Conferences, periods 1, 2, & 3 only, 55 minutes In class work day to wrap up loose ends **extra credit offered to any student who visits conferences with their parent Wednesday afternoon. Conferences go from 11:45-2:30 and 47pm**
WEEKEND HOMEWORK: Analyzing social media NO SCHOOL FRIDAY, OCTOBER 21ST // END OF QUARTER NO SCHOOL FRIDAY, OCTOBER 28TH. WEEKEND HOMEWORK: FINISH PORTFOLIO, STUDY FOR VOCAB TEST
