Learning Space Canvas Step 1 - WHAT

Step 2 - SO WHAT

Context

A designed approach to prototyping learning environments that work for teachers and students. Aim

Develop a new or retro-fitted learning environment suitable for the next five years (2015-20). •

Conduct a gap analysis to examine spaces from multiple perspectives.

•

Develop a value proposition based on the SOLO taxonomy work of Biggs (1982, 2007).

•

•

Significance

Action

Dig deeper

Develop your idea

Summarize your proposed space

The Business Model Canvas

Designed for:

On:

Designed by:

Business Model Generation Canvas

1. Name 2. Purpose

Day

Iteration:

Key Partners

Key Activities

Value Propositions

Customer Relationships

Customer Segments

Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?

What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams?

What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying?

For whom are we creating value? Who are our most important customers?

motivations for partnerships: Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities

categories Production Problem Solving Platform/Network

characteristics Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability

What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?

3. Key tech

examples Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation

Month

Year

No.

Mass Market Niche Market Segmented Diversified Multi-sided Platform

Actively explore how to evolve your institution’s learning environments to support student outcomes. Compete for the Grand Prize!

4. Audience

Lets get started. Build a campus environment map •

Step 3 - WHAT NEXT

Apply a design thinking approach to mapping and prototyping existing, new and imagined learning environments.

•

•

Team Name:

List your existing campus facilities (use post-it notes and the framework provided). Think ‘beyond the campus’ and list spaces where students might be involved with curriculum specific learning (use the outer circle).

TPACK Health Check Consider your potential space and make a few notes against each question below (Technology, Pedagogy & Content Knowledge)

Key Resources

Channels

What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?

Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?

types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial

Remember we are looking for a balance in the TPACK framework.

channel phases: 1. Awareness How do we raise awareness about our company’s products and services?

2. Evaluation

nd the Campus o y e B

Generic

How do we help customers evaluate our organization’s Value Proposition?

3. Purchase How do we allow customers to purchase specific products and services?

4. Delivery How do we deliver a Value Proposition to customers?

5. After sales How do we provide post-purchase customer support?

Specialized

Cost Structure

Revenue Streams

What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?

For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?

is your business more: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven ( focused on value creation, premium value proposition)

Campus Learning Spaces

types: Asset sale Usage fee Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising

sample characteristics: Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope

fixed pricing List Price Product feature dependent Customer segment dependent Volume dependent

dynamic pricing Negotiation( bargaining) Yield Management Real-time-Market

The Value Proposition Canvas Resources www.businessmodelgeneration.com Business Model Generation - http://www.businessmodelgeneration.com/canvas/bmc

Informal

Value Proposition

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Customer Segment

Value Proposition Canvas

Find the Gap • •

Tag/mark the post-it notes with how you might use the space (use the colour from the verbs below) Identify any gaps/opportunities Single Point

Multiple Point

Logically Related

Unanticipated Extension

Review On the scales below describe the attributes of your space. (Add more if required) Questions

large

O O O O O O O

total (walled/ closed)

basic (wifi, power)

O O O O O O O

advanced (kitchen sink)

fixed

O O O O O O O

flexible

Ambience

formal

O O O O O O O

informal

Light

bright

O O O O O O O

dark

Sound

noisy

O O O O O O O

quiet

Boundary control Arrange Clarify Define Describe Duplicate Examine Explain Extend Interpret List Order Rearrange Revise Rework Schedule Separate Solve Symbolise

Analyse Apply Appraise Categorise Classify Combine Contrast Demonstrate Design Discuss Distinguish Evaluate Illustrate Inquire Map Observe Outline Perform Plan Predict Relate Summarise

Appreciate / deep understanding Articulate Assess Create Debate Develop Elaborate Generate / develop Hypothesise Imagine Infer Initiate Judge Originate Reflect Synthesise Theorise Validate Value / judge Visualise

Technology provision

Ability to reconfigure space

Gains

Scale O O O O O O O

Group size

Choose Identify Label Listen Match Name Note Quote Recall Recognise Review Select State Tell Transmit

Gain Creators

small none (open plan)

O O O O O O O O O O O O O O

Products & Services

Customer Job(s)

Pain Relievers

Resources Value Proposition Canvas - http://www.businessmodelgeneration.com/canvas/vpc A full set of workshop resources are available at http://www.inspire.edu.au/ngls copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer

Pains

Canvas ver 1.1

(M. Bacon, R. Fitzgerald, D. Munnerley, 2015)

strategyzer.com