Creating the E-Business Part B- Strategy and Components
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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E-Business Model Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Business Model
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Why To Use A Model? Benefits (if used properly): ➥Efficiency: Satisfy customer expectations ➥Uniqueness: The business model must be different from competitors ➥Appropriateness: Components of the business model must all work to a common objective.
➥Profit accelerators: Achieve financial successes.
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Online Value Proposition Online value proposition (OVP):
A statement of the benefits of online services.
It reinforces the core proposition and differentiates from an organization’s offline offering and those of competitors
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Online Revenue Models CPM (cost per thousand): The cost to the advertiser (or the revenue received by the publisher) when an ad is served 1000 times.
CPC (cost per click): The cost to the advertiser (or the revenue received by the publisher) of each click of a link to a third-party site. CPA (cost per acquisition): The cost to the advertiser (or the revenue received by the publisher) for each
outcome such as a lead or sale generated after a click to a third-party site.
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Revenue Model for Google Ads
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Startup Marketing Funnel
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Online Revenue Models • Sponsorship of site sections and paid content • Transaction fee revenue • Subscription access to content or services •
Pay-per-view access to documents.
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Subscriber data access for e-mail marketing and mailing lists
Digital Rights Management (DRM): The use of different technologies to protect the distribution of digital services or content such as software, music, movies or other digital data.
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Your Crowdfunding BM
Group Exercise 2.1
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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Crowdfunding Campaigns
Choose 2 successful Crowdfunding campaigns and specify their business models, also you need to state why were their campaigns successful. TO BE SUBMITTED BY HAND NEXT LECTURE
Creating the E-Business, Part B- E-Business Strategy &Components by Rafat Abushaban
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