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Book Synopsis Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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Author : Bert Rosenbloom Pages : 696 pages Publisher : Cengage Learning 2011-11-09 Language : English ISBN-10 : 0324316984 ISBN-13 : 9780324316988

PDF Marketing Channels Read eBooks

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