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Book Synopsis Grewal/Levy s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

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Author : Dhruv Grewal Professor Pages : 720 pages Publisher : McGraw-Hill Education 2017-02-15 Language : English ISBN-10 : 1259709078 ISBN-13 : 9781259709074