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Book Synopsis

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you Pages : 256 pages want to understand how companies achieve and sustain Publisher : Harvard Business Review Press 2011- competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know 12-06 Porter’s name, many managers misunderstand and Language : English misuse his concepts.Understanding Michael Porter sets ISBN-10 : 1422160599 the record straight, providing the first concise, accessible ISBN-13 : 9781422160596 summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them?for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to Author : Joan Magretta