May 2016 Dear Hanover area business: Relay For Life is the American Cancer Society’s signature fundraising event. It offers everyone in the community an opportunity to participate in the fight against cancer. Over a period of 24 hours, teams of family, friends, coworkers, church members, and neighbors camp out and take turns walking or running around a track or path. Relay For Life is an overnight event, illustrating the phases of a cancer patient’s fight – through darkness and back to daylight. We raise funds to help the American Cancer Society provide education, services, advocacy and cancer research. Over the course of the Relay For Life event, cancer survivors are recognized and honored, reminding all participants of the reason we Relay. We also take time to remember those we’ve lost through a candle-lit ceremony at dusk. Throughout the day, there are games, music, food, educational activities, ceremonies, and plenty of celebration. Our local Relay For Life event is held every year at South Western High School. This year, our event will be held from noon on Friday, July 8, through noon on Saturday, July 9, 2016. All year round our teams work tirelessly to promote Relay For Life and to raise funds to aid in their fight against cancer. They run countless sales and events, and the Hanover community has been very supportive of these efforts. It is my sincere wish that your business can be a large part of that wonderful group of supporters. In preparation for this year’s Relay For Life event, we will be running our annual promotional campaign called “Paint The Town Purple” (PTTP). The purpose of PTTP is to create some excitement in the community and show support of our local friends and family that have had to face the challenges that having cancer creates. It will show a community UNITED in the cause, showing how we can all take a stand together in the fight. I urge you to consider my request to be part of this great community effort by your business’s support of PTTP by signing up today to participate. Should you have any questions regarding PTTP, please do not hesitate to contact me. You may reach me by email ([email protected]), phone (717-965-4352), or mail (3070 Centennial Rd., Hanover PA 17331). I look forward to working with you on this awesome community initiative! Sincerely,

Anna Staub Anna Staub Chair, Paint The Town Purple Relay For Life of Hanover Team Ambassador Relay For Life of Hanover Event Co-Chair Relay For Life Team Co-Captain, Stubby Staubs

How can YOUR business help to PAINT THE TOWN PURPLE? Here are a few SUGGESTIONS to get you started, but the possibilities are endless!  Allow and encourage employees to wear purple clothing and/or accessories.  Decorate your front windows, door entrances, retail space, tables in everything purple, using flowers, balloons, ribbons, tablecloths, etc.  Display Relay For Life of Hanover posters that advertise the event on July 8-9, 2016.  Create your own luminaria bags or allow employees or customers to do so in-house and display them.  Place a Relay For Life of Hanover collection bucket in your business and collect funds (you can win a prize for collecting the most donations).  Restaurants – Create placemats, pizza box toppers, etc. that advertise your participation and support of PTTP.  Use purple mini lights on displays.  Create a purple product for your business or serve purple food/drink specials.  Offer discounts to customers on items that are purple in your store or reward customers with a discount for coming in to your store while wearing purple.  Invite kids (or adults) to create purple chalk drawings on sidewalks outside of your business.  Sell Relay For Life “Sun” and “Moon” donation cards ($1-$5 in memory or in honor of a loved one) and display these in your business – money raised can be used toward winning the contest!  Sell Purple Luminaria Bags ($10) that customers/employees can decorate and have them displayed at the Relay For Life of Hanover event.

How can YOUR business benefit from supporting PAINT THE TOWN PURPLE?  Community exposure for duration of campaign  Knowledge that your community support of the campaign will help in making a difference in the worldwide movement to end cancer!  Recognition of your business’s participation at the Relay For Life of Hanover event on July 8-9, 2016, at South Western High School  Recognition in the 2016 Relay For Life of Hanover program for businesses that commit to PTTP by June 7.  Drive retail customers that are active Relay for Life supporters to your business  Bragging rights for being a winner in the Paint The Town Purple business contest and a chance to win a great Relay-themed award!

PAINT THE TOWN PURPLE BUSINESS CONTEST June 25-July 1 CONTEST RULES • •

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Contest will run from open of business Saturday, June 25, through Friday, July 1, 2016, at noon. (Donations collected through July 11 will count toward the “Fight Back/People’s Choice Award.”) Judges from the Relay For Life/Paint The Town Purple committee will determine winners of the three awards, during the 1st week of the campaign. Winners of the “Celebrate” and “Remember” Awards will be contacted in advance and announced at our Relay event on July 8 at 5 p.m. Winners of the “Fight Back/People’s Choice” Award will be announced at our 2016 Wrap-Up Party, on our website and social media. If your business is collecting donations via our Relay For Life collection buckets during the campaign, these buckets will be picked up by a PTTP committee member or the team responsible on Monday or Tuesday, July 11 and 12 (unless other arrangements are made in advance).

AWARDS 1. “Celebrate” Award – Given to the area business whose display best shows a creative use of the Relay For Life brand message of “Celebrate. Remember. Fight Back.” 2. “Remember” Award – Given to the area business that best creates a PTTP retail type of display that honors its employees or local community individuals who have fought cancer and won (our local Survivors!). 3. “Fight Back/People’s Choice” Award – Given to the area business who collects the largest amount of donations through on-site buckets, percentage sales, etc., during the campaign.

PRIZES FOR THREE AWARD-WINNING BUSINESSES • • •

Recognition at the Relay For Life event in July and a display space to promote your businesses to attendees (approx. 1,000 people). (Winner of the Fight Back/People’s Choice Award will earn a display space at the 2017 Relay For Life of Hanover.) Relay For Life prize pack Bragging rights for an entire year!

New for 2016 – Restaurant Week July 2-July 9 Do you own a restaurant, bar, brewery or winery? You could participate in Paint the Town Purple Restaurant Week in support of the American Cancer Society’s Relay For Life of Hanover. Benefits Include: • Advertising on the Relay For Life of Hanover website and social media • Recognition in press releases and the event program* • The gratitude of patrons who care about making a difference in the fight against cancer • Restaurant Week donations count for the Paint the Town Purple business contest “Fight Back/People’s Choice” award.

Options for Participating: • •

Donate a percentage of sales during Restaurant Week Donate a percentage of sales on one day during Restaurant Week

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Donate profits from the sale of a Paint the Town Purple special meal/item during Restaurant Week

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Donate profits from the sale of a Paint the Town Purple special meal/item on one day during Restaurant Week

*Recognition in the 2016 Relay For Life of Hanover event program is conditional upon receiving your commitment to participate in the Paint the Town Purple campaign by June 7.

READY TO TAKE PART IN PAINT THE TOWN PURPLE? Let’s Go!  I (we) would LOVE to participate in the 2016 Paint The Town Purple campaign in support of Relay For Life of Hanover!  I (we) will participate in the Contest (June 25-July 1)  I (we) will participate in Restaurant Week. (July 2-9) Business Name Contact Person Business Location Phone Email Website We would like the following marketing tools to aid in participation:     

Relay For Life collection bucket (s) (_____ # needed) Relay For Life Sun/Moon cards (______ # needed) Relay For Life event brochures/posters Relay For Life stickers Purple Luminaria Bags (______ # needed)

Restaurant Week Participants, how would you like to participate?  We will donate a percentage of all sales during Restaurant Week to the Relay For Life of Hanover.  We will donate a percentage of all sales on one day during Restaurant Week to the Relay For Life of Hanover.

Day _________________  We will donate the profits from the sale of a special meal/item during Restaurant Week to the Relay For Life of Hanover.  We will donate the profits from the sale of a special meal/item on one day during Restaurant Week to the Relay For Life of Hanover. Day ________________

*Please return this commitment form to Anna Staub via email ([email protected]) or mail at (3070 Centennial Rd, Hanover). Businesses that commit before June 7 will be recognized in the 2016 Relay For Life of Hanover event program.