BACHELOR OF BUSINESS ADMINISTRATION (RETAIL SERVICES) (BBARS) Term-End Examination
00365
December, 2014 BRS-025 : RETAIL BEHAVIOUR
(PROCESSES AND FLOOR MANAGEMENT)
Time : 3 hours
Maximum Marks : 100
Note : Answer any five questions. All questions carry
equal marks.
1. (a) "Retail Business processes are information processes." Explain. 10 (b) "Modern information technology thereby offers an extensive potential to support retail processes." Elucidate. 10 2. (a) What do you mean by supply chain planning and execution in Retail ? 10 (b) What are the best practices and what are the pitfalls to avoid in retail IT ? 10 BRS-025
1
P.T.O.
3.
(a) Which strategies and tactics work best to achieve short-term results and long-term excellence for the organisation — both process and IT ? (b)
How can retailers optimize inventory usage 10
and sell-through ?
4.
10
"Competition is coming from very different angles : blurring segments, direct sales from manufacturers, growing e-commerce sales, new entrants, local niche merchants, and social commerce websites." Explain and elucidate with 20
the help of a suitable example.
5.
Distinguish between any
two
of the 10+10=20
following :
6.
(a)
Business intelligence and Mobile business intelligence
(b)
Retail Hardware and Retail Software
(c)
E-commerce and M-commerce
(a) "Customer focus and strategic target orientation is a commonly recognised process for business approach reengineering (BPR)." Explain and 10
elucidate. (b) Discuss the strategic decisions to reengineer a retail organisation.
BRS-025
2
10
7.
Briefly comment on any two of the following : 10+10=20 (a) Real-time business intelligence gives you an up-to-the-minute snapshot of your business. (b) Not everyone has invested in EPOS technology. (c)
8.
Shopfloor Management ensures the lean success.
Write short notes on any two of the following : 10+10=20 (a) E-catalogue (b) Human oriented conceptual design (c)
Retail Behaviour (Processes And Floor Management).PDF ...
Page 1 of 3. No. of Printed Pages : 3 BRS-025. BACHELOR OF BUSINESS ADMINISTRATION. (RETAIL SERVICES) (BBARS). Term-End Examination. 00365 December, 2014. BRS-025 : RETAIL BEHAVIOUR. (PROCESSES AND FLOOR MANAGEMENT). Time : 3 hours Maximum Marks : 100. Note : Answer any five ...
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