Scrappy Ventures Private Limited Creating Internet Enabled Businesses
- Ashish Agarwal September 2012
Vision for Scrappy ● Achieve ambition results with disproportionately low resources ● Focused on products that leverage Internet as a storefront with complementary brick-mortar services ● Leverage synergies of a common team across multiple products ● Founded by Ashish Agrawal - former Google employee, Carnegie Mellon alum ● Scrappy's Products: ○ AnekHomes.com - Reservation engine for serviced apartments - In the final stages of development ○ AnekLog.com - Completely free matrimonial website Currently live with ongoing marketing efforts
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The Problem - Absence of a one-stop site for searching Serviced
Apartment (SA) inventory and making reservation ●
The Pain Point - Users search the web to find SA and then rely on
sparse info on individual SA websites for making a reservation ●
Our Solution - Aggregate structured media rich data on SA
inventory to allow guests to book them on AnekHomes.com ●
What’s different - Comprehensive, structured data along with
reviews from previous guests. Easy, seamless reservation process ●
Long Term Vision - Provide hassle-free buying, maintenance and
management of real estate which will be rented as servicedapartment through AnekHomes.com
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Market Potential - Rs. 170B online travel industry by 2013
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Market Size - Estimated over 35k serviced rooms in India
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Market Value - Rs. 19B of serviced apartment (SA) inventory
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Growth Potential - Annual growth rate of 30%
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AnekHomes.com Revenue Sources ○
Hosts - Listing fees and commission at 9% to 15% of the booking value
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Guests - Other travel related services
AnekHomes.com Revenue Potential - Securing 2% of market share will yield Rs. 45M/year through commissions alone
● The Problem - Existing matrimonial sites charge recurring subscription fees and very expensive high-touch services ● The Pain Point - Longer it takes to match, more money customers spend. Biodatas from offline matchmaking channels not leveraged fully ● Our Solution - A completely free matrimonial site with option for paid high-touch service through an inclusive ecosystem ● What’s different - AnekLog.com includes profiles from Marriage Bureaus (MB) and Community Organizations (CO) ● Vision - Create consultant network for high-touch matchmaking services powered by exhaustive database of biodatas.
Value proposition for Marriage Bureaus Marriage bureaus can: ● Find matches for existing clients ● Sign up new clients
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Market Potential - 50M Indians seeking a match
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Market Size - Big players have 20M registered users each
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Market Value - Over Rs. 5B annually
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Growth Potential - Above 30% YoY for the next 20yrs
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AnekLog.com Revenue Sources ○
Marriage Bureaus – profile licensing & white-label website
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Web traffic – advertisements & partner promotions
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Subscription fees – high-touch matchmaking services, printed listings
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AnekLog.com Revenue Potential - Conservatively Rs. 20M revenue at 500k user base through advertising, licensing & hightouch services
What are we looking for? ●
Seeking seed stage funding & advice on important decisions
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Investors and advisors who believe in our products and philosophy
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A meeting to tell you more about why we’re so excited about AnekLog.com and AnekHomes.com - Ashish Agrawal Former-Google employee and Carnegie Mellon alum
[email protected] | +91 90111 94333 Pune, India
