OVERVIEW | Suite

See how modern measurement cuts through complexity and wins customers Simplify all your data so your enterprise can spot insights and put them to use

“Analytics 360 Suite gives us the really big ah-­ha moment. When we launched our mobile app it was actually quote only. But we said, looks like, from the data, people are attempting to buy, and so we should put buy-­related software up there. Google gave us that insight.”

Consumer expectations are higher than ever. Every day our lives are filled with micromoments: intent-rich moments when we turn to the nearest device to find a store, buy a ticket or look for answers to all kinds of wants and needs. In these moments, today’s consumers decide what to do, where to go and what to buy. Google Analytics 360 Suite is built to help enterprises win those micro-moments. It delivers remarkably deep insights into your consumers and their behavior, so you can create more engaging and fulfilling experiences for them. It helps you:

— Pawan Divakarla, Analytics Leader, Progressive Insurance

See the complete customer journey.

Share those insights with everyone.

Get useful insights― not just more data.

Deliver engaging experiences to the right people.

With its cutting-edge technology, the Analytics 360 Suite processes enormous amounts of complex data―then simplifies it all―so your enterprise can easily spot insights and put them immediately to use. It provides one user experience with a single login and it’s fully loaded with cross-product data integrations. Loaded with seven products, three of which are new, the Google Analytics 360 Suite makes it easy to share data and insights throughout your organization. The full suite includes: •

Audience Center 360, a new data management platform that gives you a panoramic view of the audiences that matter most to your brand. Natively integrated with DoubleClick, it automatically offers access to Google proprietary data and third party data.

•

Optimize 360, a new website testing and personalization tool. Show your customers different variations of your site, then use and refine the best-performing options to increase customer engagement with your brand.

•

Data Studio 360, our new data visualization tool, crunches the numbers and turns them into beautifully informative reports: easy to read, easy to share, and fully customizable so your teams can get exactly what they need.

•

Surveys 360, formerly known as Google Consumer Surveys, puts fast and accurate market research in the hands of everyone. Get a deeper understanding of the “why” and “how” to compliment ad campaign metrics, keep a regular pulse on brand awareness, and make timely, data-driven decisions.

OVERVIEW | Suite

“Analytics 360 Suite has a seamless integration with DoubleClick―that’s a gamechanger. Now I can really personalize my media base and user behaviors, based on what they purchase. By creating a segment using Google Analytics 360, then sending that information to Doubleclick Bid Manager, the two segments will receive different ad messaging.” — Khoi Truong, Director of Media and Data Optimization, L’Oreal

•

Tag Manager 360 is new and designed just for enterprise with Google’s industryleading tag management technology. It offers simplified data collection and powerful APIs for better data accuracy and streamlined workflows.

•

Analytics 360, formerly known as GA Premium, consolidates data about customer behavior into a single product and makes it easy to perform robust analysis. Get actionable customer insights and then use those insights to earn more from your marketing.

•

Attribution 360, formerly known as Adometry, helps advertisers see the value of their media investments and allocate budgets with confidence. Now rebuilt from the ground up, it helps you analyze performance across all channels and devices to achieve the most powerful marketing mix.

• DoubleClick Digital Marketing

• Audience Center 360 • Optimize 360 • Data Studio 360 • Surveys 360 • Tag Manager 360 • Analytics 360 • Attribution 360

• Google AdWords • Google Display Network

Smarter marketing for all your Google media Analytics 360 Suite plugs right into Google AdWords and DoubleClick, our core ad technology platforms. That means enterprise marketers can combine all sorts of data, such as: website, audience, and customer, to make their ads more relevant for consumers. Analytics 360 Suite is the unified, easy-to-use enterprise platform you need to truly meet and serve customers in all their millions of micro-moments. Learn more about the Google Analytics 360 Suite at g.co/360suite.

About the Google Analytics 360 Suite The Google Analytics 360 Suite offers powerful and integrated analytics solutions for today’s biggest enterprises. Measure and improve the impact of your marketing across every screen, channel and moment in today’s customer journey. It’s easy to use, and makes data accessible for everyone so the “aha” moments are simple to discover and share. Move from insight to impact faster with the Analytics 360 Suite. For more information, visit g.co/360suite © 2016 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. GANL-CS-1401

See how modern measurement cuts through ... Services

Google Analytics 360 Suite is built to help enterprises win those micro-moments. It delivers ... view of the audiences that matter most to your brand. Natively ...
Download PDF
160KB Sizes 1 Downloads 149 Views
Report

Recommend Documents

See how modern measurement cuts through complexity and wins ...
See how modern measurement cuts through complexity and wins customers. Simplify all your data so your enterprise can spot insights and put them to use.
See how all your marketing channels work together ... Services
Online purchases and conversions don't just happen all at once. Your prospects learn about your business over time, using a variety of channels. ... search and direct visits. But you know your social media channels get heavy traffic and you sense tha
Can Regulators Effectively See Through Earnings Management
should be excluded from the accounting for profitability when assessing relevant ... the ST withdrawal regulatory setting and related data instead of the rights offering .... in the second year (which is consistent with the hypothesis of “big bathâ
With Google Optimize 360 Transavia cuts mobile ... Services
Indeed, the new homepage of Transavia is much faster with a load time of just 2 seconds on a 3G connection, a 67% improvement compared to their old homepage. About Transavia. • Dutch low cost airline that offers charter flights and scheduled flight
Jason's Deli cuts costs and improves collaboration ... Services
X XR2Q4&X3A*%5A*XUXA234N$AQ%XAQ5563AW3A*5U WU52N73AQ5AQ%XAR%W4N 3A2N*4X67#A portal and email applications. The company now has more than 1,700 user. Jason's Deli cuts costs and improves collaboration by switching to Google Apps for Business. Case Stu
With Google Optimize 360 Transavia cuts mobile ... - Services
Mobile is a central focus, since this is where the opportunities are for Transavia. ... the new homepage of Transavia is much faster with a load time of just 2 seconds on a 3G connection, a 67% improvement ... Since starting to work with Google Optim
Briefing: Measurement and Growth Services
or any information storage and retrieval system, without prior permission in writing .... Companies excited about building long-term relationships with high-value consumers organize internal teams with this in ... research, market data, best practice
Detection of Absolute Motion through Measurement of ...
Oct 12, 2012 - Applied Physics Research; Vol. 4, No. 4; 2012 ... the Newtonian notion of absolute time and length, we may define an absolute or universal reference frame as the one which is at rest ..... Let Uab be the component of absolute velocity
Report on - cuts citee
Sustainable Development Investment Portfolio (SDIP) Project. January 29-30 .... ground water and renewable energy will be published by the end of February.
Report on - cuts citee
Sustainable Development Investment Portfolio (SDIP) Project. January 29-30 .... ground water and renewable energy will be published by the end of February.
How-Do-I-See-Myself.pdf
_____I effectively communicate thoughts and ideas. _____I make positive contributions to lessons/discussions. _____I deal with problems, arguments, or fights ...
Comparative User Study of two See-through Calibration ...
and quantitative measurements, e.g., by using a camera and car- rying out image-based ... accuracy outside the range was investigated. To this end, a second.
Through AdWords for Mobile, Regtransfers ... Services
Click-to-call functionality enables a potential customer to click directly from the ad and automatically reach the Regtransfers call centre without even having to navigate to the website. There's no need to copy, dial or re-key a phone number, making
See your audience from multiple perspectives Services
available data, whether it's from your marketing campaigns, site analytics, or CRM system. ... display, email, social, and CRM. Thanks to ... Erica Monteith, Senior Media. Director, Bully Pulpit Interactive. © 2016 Google Inc. All rights reserved.
Elevate your brand's social media measurement ... Services
on G+ sharing content, drive 20% increase in number of bookmarks on delicious, etc. The Pages reports shows a list of which social content is most popular as well as how that content performed from an engagement and sharing perspective. Social Visito
Google Attribution 360 lets Erwin Penland see holistic ... - Services
Monitoring page location and user-level visibility to avoid wasted placements. 2. Move ad dollars to placements with the best ability to ... The Google Analytics 360 Suite offers powerful and integrated analytics solutions for today's biggest enterpr
See your audience from multiple perspectives - Services
Get insights, not data. Every person that matters to your business has their own unique preferences, interests, and ... display, email, social, and CRM. Thanks to native integration with DoubleClick, you also get automatic access to Google proprietar
Google Attribution 360 helps Open Colleges see ... Services
in a data-driven and lead-driven culture they were finding it harder and harder to ... “We ran brand health surveys to understand the likeability of our TV messages. We even tried to manually align our TV spot data with our brand search data. But i
Driving Growth With Measurement in a Mobile World Services
It's producing actionable recommendations and helping align leaders with well-framed business ... effective when it is flexible and actionable, with a focus on business outcomes. Driving growth ..... approaching problems in a way that is nimble and e
Driving Growth With Measurement in a Mobile ... - Services
Because of mobile, consumer behavior has changed and the purchase journey is no longer a simple, linear experience. Like you, the vast majority of consumers today don't just walk into a shop to find the information they need, or even to make a purcha
See How It's Made.pdf
intriguing objects. DID YOU KNOW? Whoops! There was a problem loading this page. See How It's Made.pdf. See How It's Made.pdf. Open. Extract. Open with.
Straightforward, modern, and interactive: airberlin ... Services
Use of advanced geocoding functions with a larger volume and higher speed. • Integration of Google Maps with secure content by transmission via https. • Usage reports across various domains. • Monitoring of ads shown on the maps. • Support an
Unbalanced Graph Cuts
tention recently, in the context of analyzing social networks and the World ..... [10]. We consider the converse of the densest k-subgraph problem, in which the.
Quarterly Progress Report - cuts citee
2. Activities carried out by CUTS in the month of December, 2014. 2.1 The Diagnostic study ..... http://www.sdpi.org/policy_outreach/event_details448-2014.html.