restaurantclicks.com   sites.google.com/site/restaurantclicks 

Three Simple Ways to Engage Your  Customers on Social Media  Social  media  makes  it  very  easy  to  engage  your  followers/customers,  yet  the  majority  of  restaurants and bars don’t take advantage. Here’s three simple ways to do it. 

 

1. Repost Customers’ Pictures  There  is  currently  an  estimated  800  million  Instagram  users,  and  the  hashtags  for  “food”  “foodie”  and  “foodporn”  have  a  combined  455  million  total  posts,  making  them  three  of  the  most  popular  hashtags. It is obvious, people are using the social media networks predominantly  to  post  pictures  of  food,  so  there  is  a  very  strong  chance  that  your  customers  are  posting  pictures  from  your  restaurant.  You  should  be  checking  your  location  tag  and  your  tagged  photos  EVERY  DAY  to  see  if  a  customer  has  posted  something.  Unfortunately,  the  pictures  aren’t  always  good  enough  quality  to  repost,  but  more  often  than  not  they  are.  If  the  picture  quality  is  acceptable,  screenshot  the  picture  and  repost  it,  making  sure  to  give  photo  credit  to  the  customer  who  originally  posted  it,  as  well  as  tagging  them.  This  will  not only build content 

restaurantclicks.com   sites.google.com/site/restaurantclicks  on  your  page,  but  it  will  also  make  your  customer feel special! People love seeing their pictures  repost by an establishment, and it’s super easy. 

2. “Tag Your Friends”  In  previous  blogs,  we  have  discussed  instilling  a  call  to  action  in  every  post.  This  means  prompting  the  viewer  to  do  more than just look and scroll on. Some examples include posting a  link  to  an  online  reservation  or  your  ​restaurant’s  website​.  In  addition,  an  easy  way  to  increase  traffic  to  your  page  and  engage  your  customers  is by using the “tag your friends” call to action.  Create  a  facebook  post  with  a  picture  of  a  share  plate,  like  a  cheese  board  or  a  family  style  appetizer,  and  use  the  caption  “tag  some  friends  you  would  like  to  share  this  with.”  Or  post  a  picture  of  a  martini  with  the  caption  “tag  a  friend  who  would  drink  this.”  This  will  trigger  the  viewer  to  tag  their  friends,  some  of  which  may  not  currently  be  aware  of  your  business,  subsequently  driving  new  traffic  to  your  page  and  garnering  potential  new  customers  for  your  establishment.  By  using  this  method,  our  friends  at  Steam  Pub  issued  a  promotion  to  win  baseball  tickets  (see  below),  which  received  701  likes,  788  shares,  reached  an  astonishing  86,021 people, and consequently 220 new likes for their Facebook page!   

 

3. Take a Poll  Post  a  picture  of  two  food  items  and  ask  “which  one  would  you  rather  see  as  an  upcoming  special?”  This  will  induce  the customer to voice their opinion in the comment section, which will 

restaurantclicks.com   sites.google.com/site/restaurantclicks  not  only  show  the  customer  that  their  opinion  is  valuable,  but  will  also  make  the  post  more  likely  to  show  up  in  their  friends’  news  feeds.  ​Instagram  also  has  an  interesting  new  feature  under  “stories”  that enables you to take a live poll, and allows you to see in real time which item  is  receiving  the  most  votes.  Simply  go to the story section, post a picture of the two food items,  click  under  stickers  and  select  “poll.”  To  check  the  votes  simply  go  to  the  story and slide up on  your screen.   

    These are three very simple AND cost effective ways to engage your customers! Remember, it’s  not  just  about  posting  on  social  media, it’s about the effectiveness of what you are posting that  is even more important!             

restaurantclicks.com   sites.google.com/site/restaurantclicks  Contact Details:  Restaurant Clicks  Address: 211 N 13th St Suite 800, Philadelphia, PA 19107  Phone: (800) 683-9569  Website: ​https://restaurantclicks.com  Google Site: h ​ ttps://sites.google.com/site/restaurantclicks  Google Folder: h ​ ttps://goo.gl/2ugcfF  Twitter: h ​ ttps://twitter.com/restaurantclix  YouTube: ​https://goo.gl/66svjA      Related Contents:  restaurant website design  restaurant marketing ideas  restaurant marketing tips  restaurant marketing strategy  restaurant marketing plan template  restaurant advertising  restaurant promotions  restaurant marketing agency  restaurant marketing companies  restaurant website designers  seo for restaurants  restaurant marketing plan  restaurant seo services  restaurant seo  local seo for restaurants  google maps for restaurants  search engine optimization for restaurants  seo keywords for restaurants  seo tips for restaurants  seo strategy for restaurants  seo marketing for restaurants  seo companies for restaurants  seo agencies for restaurants 

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