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IV Semester M.Sc. Degree Examination, June/July 2014 (NS) (Semester Scheme) (2012-13 & Onwards) Home Science Extension Education and Communication Specialization HSEE – 401 : MEDIA PLANNING FOR SOCIAL MARKETING Time : 3 Hours

Max. Marks : 80

Instruction : All Sections are compulsory. SECTION – A I. Answer any five questions.

(5×3=15)

1) Mention the need for social advertising. 2) What is meant by choice of media mix ? 3) What is meant by interdependency in social marketing ? 4) What is meant by media reach ? 5) Give any two examples for participatory approach. 6) What is meant by creating a brand ? 7) What is time consideration is social marketing ? SECTION – B II. Answer any seven questions.

(7×5=35)

8) Discuss the SP model in social marketing. 9) Bring out the similarities is social marketing and commercial marketing. 10) What are the communications and steps in media planning for different target groups ? 11) Discuss the steps required in planning a media for fund raising. P.T.O.

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12) Write a note on choice of media in social advertising. 13) What is meant by social marketing ? 14) Discuss any two issues that can be addressed through social advertising. 15) Write a note on social advertising research. 16) What are the steps in message design ? SECTION – C III. Answer any two questions.

(2×15=30)

17) Explain the critical assessment of each medium for different campaign. 18) Explain the following : Technical and time consideration Availability. 19) Discuss the steps required in creating a brand and give the PCDL model and media choices.

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