Course Name: Instructor: Sponsoring Organization: Duration of Course
Become a Real Estate Social Media Super Star Craig Grant, EPro & GRI Instructor 4 Hours
General Course Description: Whether you are new or well versed to the world of social media & looking for a way to take it to the next level, this course teaches you why social media has become a force in business, how you can find & connect with potential clients online, plus a behind the scenes tour of Facebook, Twitter, LinkedIn, ActiveRain, Google Plus, YouTube, Pinterest & More
Objectives/Direct Learning Objectives: ● ● ●
●
Understand the growth & importance of Social Media on society, business & the real estate industry Identify the right organizational tools & skills needed to efficiently set up & run your social media presence(s) and develop & implement your personal social media strategy. Learn the benefits, strengths & weaknesses of each major Social Media site (Facebook, Twitter, Google Plus, LinkedIn, ActiveRain, Pinterest, Blogging, etc.) so that they can identify which one(s) are right for their business & the kind of client they are trying to reach Identify the right tools & develop a time management plan that can be easily implemented
Course Outline: Chapter
Minutes Topics
1
15
2
20
3
15
4
20
5
30
6
15
7
15
8
20
9 10 11
20 15 15
12
10
The Social Media Evolution & Revolution ● Rise & growth of social media ● Understanding change in consumer behavior & usage in real estate Your Blueprint to Getting Started in Social Media ● Understanding the Social Graph ● Getting Started & Organized & Creating a Good Social Media Profile Creating Your Social Media Game Plan ● Different Social Media Strategies * Activity Your Personal Social Media Strategy/Niche ● Status Updates, Following Others & You End Goal ● Own and Dominate Your Name, Manage Your Online Reputation 10 Minute Break Managing the Time Suck of Social Media ● Come Up with a Social Media Time Schedule & Tools Everything Facebook ● Overview of Facebook ● Creating a Business Page 10 Minute Break Dummy Proofing Facebook ● How to Properly Separate Your Personal & Business Lives ● How to Not Have the Whoops Moments Twitter All the Time ● Overview of Twitter & the Understanding the Lingo ● Plugins, apps & Connect with Facebook Using Twitter ● Uses for Business, Finding Others & Starting a Conversation 10 Minute Break Google Plus, LinkedIn, YouTube, Foursquare, Yelp & Pinterest Blogging & Wordpress Integrating Social Media ● How to add Your Social Media to Your Website, Blog & Email, Printed Materials, etc. Take Home Action Plan & Questions & Answer Period
