The DoubleClick Ad Exchange The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. It’s just like a stock exchange, which enables stocks to be traded in an open way. Who participates in the Ad Exchange? Again, imagine the Ad Exchange as a stock exchange. Only the largest brokerage houses actually plug into, say, the NYSE. In the Ad Exchange world, those are: • •
The large online publishers (sellers)—websites like portals, entertainment sites and news sites Ad networks and agency holding companies that operate networks (buyers)—companies that connect web sites with advertisers.
But it’s not just the direct participants who benefit. As an individual investor, you can buy and sell shares on the stock exchange through an online broker, without needing to plug in to the NYSE mainframe. It’s the same for AdWords advertisers and AdSense publishers who get access to the extra publishers and certified ad networks in the Ad Exchange, through their AdWords or AdSense interface. Similarly, advertisers who use other participating ad networks can get the benefits of the Ad Exchange. What does the Ad Exchange mean for the display advertising ecosystem? Sellers in the Ad Exchange: Can make the most money for their ad space, every time a page on their site loads with an ad (called an “impression”). In the past, too many sellers had inventory unsold or sold for a price below its potential market value. • Get access to many more advertisers, while still being able to control who can advertise on their site. • Benefit from simplified reporting and payments—a single exchange manages it all. •
Buyers in the Ad Exchange: • • •
Get access to many more websites and more ad space. Can use technology that allows them to bid for ad space in real time, depending on how much they value a particular ad impression. Have more controls over where their ads run and don’t run.
Google AdWordsTM advertisers: Have easy access to the websites in the Ad Exchange, as well as all the existing websites in the Google Content Network—all through their AdWords interface.
•
Google AdSenseTM publishers: Have their ad space available to certified ad networks in the Ad Exchange. This means more quality display advertisers competing for their ad space and higher returns. AdSense publishers get the benefit of this through their AdSense interface, without having to log in to the Ad Exchange itself.
to be allocated much more efficiently and easily across the web. ... The large online publishers (sellers)âwebsites like portals, entertainment sites and news ...
system, inventory is automatically sold where it generates the highest price. It's a no- lose propositionâthe Ad Exchange offers maximum yield on every ad call, ...
The next step for Advance Auto Parts will be to use AdX on the company's mobile site. âWe are always looking for ways to increase incremental revenue by optimizing AdX as much as possible,â Howard says. DoubleClick. Google's DoubleClick⢠produc
Oct 25, 2011 - Quantcast analyzes data from these conversions and, factoring in ... bidding requires big data that is relevant and continually refreshed. In order ...
Oct 25, 2011 - In Quantcast case studies, advertisers from verticals including ... no prior history with that marketer, i.e. new customers, to give campaigns.
Oct 25, 2011 - Quantcast relies on Ad Exchange's real-time inventory to access ... Quantcast analyzes data from these conversions and, factoring in hundreds ... Next, the service compares this âideal customerâ with the entire US or UK.
mission to help everyone in the business: advertisers, publishers and ... want to make sure that we continue to deliver exceptional customer service and.
TellApart achieves the first by creating a unified, cloud-based, customer database. Its unique predictive algorithms make smart calculations about which.
Apr 19, 2011 - for the best online inventory. TellApart ... best customers and prospects from the rest and ... Use real-time bidding for all campaigns. Results.
It's a big gamble, but the company's pay-per-conversion business model is adding as much as 8% in .... Transactional Retargeting application have been rapidly ...
our second-generation yield management and optimization technology. ... Additionally, we recently rolled out new tools that allow publishers to gain more ...
Since the launch of the first Ad Exchange, display advertising has developed rapidly and advertisers are increasingly focused on how to improve the targeting.
for the best online inventory. TellApart achieves the .... remarketing campaign generated a 25% lift to conversion rate. ... bid strategies to the exchange in order to.
How can you do this under tight timelines yet still ensure the best campaign ... compelling strategies across all marketing funnel touch points is an area where ...
agencies, and advertisers with greater transparency and performance in global display media buying across ad exchanges ... DoubleClick Bid Manager is fully integrated with DoubleClick Digital. Marketing ... maximum campaign performance.
Google suggested DoubleClick for Publishers Premium (DFP) and Ad Exchange as a ... leading online media platforms like Facebook, and indeed Google itself.
View reports in DFA Analytics that are fast and graphically-driven. ... Use advanced features like conversion measurement, remarketing and creative optimization ...
Let the world's first intelligent ad server think on your behalf to drive better ... at code.google.com, is supported by a dedicated developer relations team. This.
DoubleClick for Advertisers (DFA) is an ad management and ad serving solution that can help you manage the entire scope of your digital advertising program: media planning, trafficking, targeting, serving, optimization and reporting. With DFA, advert
We've made it easier than ever to make intelligent media-buying decisions. With. DoubleClick ... Access all digital media buyingâreservations, auction display, search, social, video, mobile ... sites you want with custom site lists. ad serving & ..
Nov 1, 2006 - DoubleClick Touchpoints IV: How Digital Media Fit into Consumer ... 15 marketing and information ... activity of a list of types of emerging.
Make better business decisions by getting the data you need, as fast as you need it. ... review hourly or daily trends and analyze tens of thousands of your own ... and ad serving solutions to companies that buy, create or sell online advertising.
With its consolidated reporting, bulk campaign management tools and power bid optimization platform ... The world's top marketers, publishers, ad networks and agencies ... help customers execute their digital media strategy more effectively.
rely on DoubleClick Search to get more from their search campaigns. DoubleClick Search ... The world's top marketers, publishers, ad networks and agencies use ... help customers execute their digital media strategy more effectively. For more ...